Which pros make sales?
I sometimes like to look through the checks we mail out at smugmug to see if I can figure out who is most successful at selling prints online.
The key things seem to be (1) getting shots of people during a moment they never want to forget and (2) making it really easy for them to find their shots online.
I take shots every year of Pebble Beach Concours d’Elegance as a favor to a friend, who runs the show. It’s not something you’d want to shoot because it’s a non-profit and by contract you can’t make money from the prints. But having him direct people to the site makes all the difference, and it’s amazing how many people want big prints of them and their award-winning cars.
We see a lot of event photographers who shoot horse shows and youth sports do well. Also, photographers who arrange sittings, do bridals, engagement, child portraiture, etc., do great.
Much as we all love breathtaking landscapes, they seem to be the hardest to sell. There has to be some mechanism like shows to drive traffic to the site.
What do you think?