The SmugMug Blog

In big-time consumer press, you’d think the big brands with big PR departments would steal the show.

But what if the little, family-owned company with only 200,000 paying customers had something completely unique that really mattered?

Fortunately, thanks to our customers, we do: themes & customization.

Many thanks to families like Lee Shepherd’s, who designed several awesome themes and made their family site a model of great customization — and the Wellmans, Jenny C, Dan Porter, and the Knoll Family, whose sites convinced understandably skeptical editors that we should be listed among the biggest names in photo sharing.

And thanks also to customers like Mike Lane, who has been a huge help with themes & customization. We would have used Mike as an example, but it was a consumer magazine who wanted consumer examples.

Making cool 1-click customization available to consumers isn’t easy and my hat’s off to everyone who made it so great.