How Digital Downloads Can (and Should) Work For You
Earlier this week, USA Today talked to SmugMug CEO Don MacAskill at WPPI about the importance of digital downloads. Take a look at the article and watch the interview here:
If you haven’t yet discovered how digital downloads can rock your business, then keep reading. This blog’s for you.
Why Downloads are Awesome
Pros can sell up to 6 different digital download types and make bank on each one:
Offer three sizes for flexibility. The Low-Res 1 MP download is roughly 816×1224 pixels, about big enough to print as an 8×12 . The Hi-Res 4 MP version is twice the size, weighing in at around 1632×2448. It’s big enough to make a 30×40 print, or most of our largest catalog offerings. View our minimum requirements chart to see how we came up with those numbers.
Originals are just that: If you upload a 23 MB file, that’s what your customer will receive when they buy it. Note that we never upsize and just offer the resolutions that we can make.
Example: If your original file is 3 MP, we’ll only show the 1 MP and Original options for sale.
They’re quick and convenient. Downloads are a great way to offer easy, reusable, unwatermarked files to your clients. They can use them for Facebook, blogs, Craigslist ads, digital scrapbooks, Wanted Posters and tons of other creative places. No muss, no fuss and no stalking the mailman. They’re available immediately after checkout (and won’t expire if you forget).
Direct links for download are included in your order confirmation emails as well as on the online order page. Best of all, folks who buy four pics or more can retrieve them bundled in a zip file.
Sell them by the piece or by the pound. If all photos in a gallery are priced for downloads, your clients can add one of everything to their cart by hitting “All Digital Downloads” in the Buy button. Of course, they can just buy individuals by looking for the blue “Downloads” tab in the shopping cart.
Finally, remember that downloads are available immediately after purchase, so they don’t qualify for Proof Delay. Keep this in mind as you tweak your workflow.
We hope you Pros learned something new or picked up a couple of tidbits to perk your sales.
Vive la revolución digital!
The SmugMug Family