Today’s guest blogger is Andy Marcus of incredible, lick-the-screen-delicious Fred Marcus Photography in New York. He’s been a Smugger since 2009 and we had the privilege of gabbing with him on the way to WPPI. Here’s what he says about SmugMug and how his Pro account has given their world-class business an edge in the digital age.
Photos by Fred Marcus Photography
Pro Features for Pro Photographers
We use SmugMug at Fred Marcus Photography because it’s one of the easiest and most effective tools to market our business. We’ve been around for 70 years and have made a name for ourselves, but I find that our venues are constantly being bombarded by dozens of other photographers vying for recommendations and attention, too. How do we stand out and make our studio the one that the venues remember?
After each event we create a SmugMug gallery for the venue so they can share and use them for their own marketing purposes. SmugMug has made watermarking our images so easy: I can upload high resolution files and be confident that no matter where they end up, our studio name will be on them. I would normally never share files that could be printed to our clients, but with watermarking it’s a win-win situation for both the vendor and our studio. They get great photos and we get the advertising.
Just the other day a popular wedding blogger got a link to our SmugMug site and shared more than a dozen of our images with her 2,000 followers. Within minutes of her publishing that story our website received dozens of hits from people curious about our work.
It has gotten to the point now where our vendors can’t wait to log onto our SmugMug site and see images of their events. The cake designers want their cake photos, the lighting and staging companies want the images we shoot of the décor and ambience. The florists want shots of the floral décor and bouquets and the party planners, coordinators and caterers want shots of everything.
Luckily for me and my staff all the functionality SmugMug builds into their “Share” button makes their wait very short. I can send our vendors an email containing links with just a few clicks of a mouse. SmugMug also generates easy embed codes for all our images, so I can show them off on a blog or a forum with no hassle. Not to mention the ease at which I can connect to a number of social media sites like Twitter and Facebook.
I always like to be one step ahead of my competitors, and SmugMug helps me stay there.
– Andy Marcus