The SmugMug Blog

Our Smug Tip for this Week is a friendly reminder and marketing advice for our Pros: Use Coupons!

First, check out this video walkthrough by working Pro and SmugDesigner, Wade Heninger:

Coupons can really help push your print and download sales. Instead of letting your photos just sit on your site, special discounts can sweeten the deal.

Tip: Just remember not to put any exotic characters like dashes or hyphens into the code itself.

1. Create a coupon from your Control Panel, in the Pros tab. You can make them specific to a client, or make one and offer it to several people at a time.

2. Pick a coupon type that fits your marketing style.

3. Set an expiration date to get them buying faster. You can skip it if you wish, but time is money!

4. Strategize. As Wade describes, you can offer a print credit when your client pays you a deposit, or you can offer free shipping for a few days after a special event. These are just two of many ways to incentivize your clients and get your sales rolling.

Send it off to your clients using whatever method works best for you. You may even opt to blend two of our powerful marketing features and drop a coupon code into a Thank You Print.

We hope this helps our Pros discover and maximize the features that come with your account. Give it a try and get selling!