Wedding Boot Camp: How to Leverage SmugMug to Make the Most Money
Pssst, wedding pros! Whether you’re a veteran Smugger or you’re just trying us out, we thought we’d share a few tips today on how to use the powerful features you already have to make your business an astounding success.
You’ll find these tools (and more) baked right in to every SmugMug Pro account, so let’s get started.
Tip 1: Don’t Make Them Think. Or Hunt. Or Search.
It’s important that you do as much as you can from ONE place (your gallery!) so your clients don’t get distracted or lost. Here’s how:
Use a Custom Website URL. You can already pick pretty much any SmugMug nickname that you want, but take it a step further and grab a custom domain to match your brand. SmugMugDomains.com gets you one in just a few steps.
Funnel, Funnel, Funnel. Our Events feature corrals errant wedding galleries into one link that you can share with the bride. This way she doesn’t have to hunt and peck around your vacation pics from 2005. Best of all, she can pick her Favorite photos, put them into a separate gallery and buy prints.
Shorter is Easier. Don’t scare fans away with long links. You can drop any size gallery or photo URL into our Smu.gs link shortener to get a bite-sized link… which is mentally easier to share, too.
Show Them Samples. To tempt their palates, order a few of your best photos in a few of your favorite formats. Showing your clients finished examples of your work and letting them touch, feel and see the quality for themselves makes a world of difference. Don’t forget SmugMug’s 100% guarantee.
Tell Them What to Do. The gallery description is an untapped resource. You can enter info about the photos in that space, but save your visitors a few brain cells by giving them step by step instructions on how to place an order, any limited-time coupons you’re offering, and which sizes and products you like best.
Tip 2: Create Urgency.
Everybody loves a deal, and limited time promotions are the sweetest to cash in.
Limited-time Coupons. Look in your Account Settings to create five different kinds of promotional coupons that get clients buying now. You can create one for each client, or one for your event. Don’t forget to set an expiration date so they can’t procrastinate forever.
Close the Loop: Order Branding. It’s not over even after they buy. You can upload any design or message to be included in the delivery box as a 5×7 Thank You Print. More ideas? Incorporate your contact info, heartfelt thanks, referral details for an upcoming event or even a discount code for their next order. The sky’s the limit!
Tip 3: Be Serious.
Charge a Fair Price. We’ve covered this before but it’s always worth reminding you Pros to be sure you’re charging enough. The more you value yourself, the better your business will be.
Prove Your Work is Mag-worthy. Who wouldn’t hire a published photographer? Our friendship with Two Bright Lights can make all the difference. Sign up for an account, upload some portfolio photos and let them do the heavy lifting.
Marketing: Never Settle. Leverage the power of Facebook and Twitter every time you get published, have a great photo shoot or just want to share a few pics. Carry business cards wherever you go so you’ll never be unprepared.
Tip 4: Resources. We Have Them.
Blurb Books. These make perfect guest books, and let you put your photos into their hands in a way they won’t forget. Blurb’s easy-to-use book building software lets you drag and drop your images into templates, and you get your choice of stunning covers and papers. There’s something for every budget. And every bride.
MOO business cards. Don’t get caught without your contact info in-hand. MOO cards are affordable, portable portfolios you can keep in your pocket, so you’re always ready to show off and share your details. Talk about multitasking!
Photo Albums. Busy? We understand. Our friends at zookie pro and KISS are ready and waiting to slurp your photos and design and turn them into beautiful, perfect albums your clients will cherish forever. All while you sleep, shoot, and get on with your life.
We hope this info inspires you photographers to get out there and be the best wedding pro you can possibly be. And as always, stay tuned for more tips coming your way.
- How to set up a custom domain on SmugMug
- Events and Favorites
- Smug.gs link shortener
- Our enormous catalog of prints and gifts
- SmugMug’s 100% print guarantee
- Edit your gallery description in your Gallery Settings, under “Extras”
- Account Settings: Your key to everything
- Create 5 favors of Coupons
- All about Order Branding
- The Great Pricing Hoax
- How to market yourself on SmugMug
- Portfolio in your pocket: MOO cards
- Beautiful KISS albums for every busy Pro
- zookie pro designs your albums while you sleep