You’re a photographer who’s oh-so-ready to make money. We hear ya. But if you’ve gotten every hair in place and you’ve still not seen that “Cha-Ching!” email, here are a few possible reasons why you’ve not been getting bites.
1. No Buy Button
Is it there? This is possibly one of the most dire but easiest flubs to fix. Maybe you disabled this or applied a Quick Setting that hid the Buy button from your galleries, but if you don’t switch it back on you’ll never sell a single print. So be sure to check your galleries and if it’s missing, enable printing in your Gallery Settings. Easy peasy!
2. No Pricing
We hate asking this, but… you DID set up your pro pricing, right? With Pricelists it’s really easy to set a pro markup on just the products you want, then apply that pricing to any or all galleries across your site. But if you forget to do this, you won’t make a dime.
Tip: If you don’t want to think about this ever again, check the “Make this my default pricelist” at the top right and we’ll automagically apply this pricelist to all current and new galleries on your site.
Also, are you charging enough? It may seem counter-intuitive, but we can’t stress enough the importance of keeping your prices high and charging what you’re worth. In short: Don’t be cheap.
3. Nasty RCP Message
We’re all about protecting your photos and making sure that you have peace of mind when putting your best work on the web. But there are ways to use them, and then there are better ways to use them. We’re here to show you the latter.
Like your Right-Click Protection message: It’s there to foil right-clickers looking for an easy download, but most photographers just put a boilerplate copyright message, or a threat. Instead of slapping your customers, try to guide them to your Buy button for a profit-making purchase. You’ll look competent AND helpful all at the same time. Fix it under the “Photos” line in your Easy Customizer.
4. Originals On
So many SmugMug users use their galleries to share photos with friends and family. But as a Pro, being that generous may not be so good for business. Originals (and full-res downloads) are on by default, but it’s a quick fix to change this. Just remember to do it!
Open up your gallery settings and look for the Security & Privacy option. Set the radio button to anything smaller than Originals (like XLarge), and to check, log out and take a breeze through your galleries. You’ll always see a Save Photo option when you’re logged in as the owner, but you shouldn’t see it when you’re viewing your site as a guest.
5. Zero Marketing
Ah, the feeling of sweet success on the morning you unveil your website! But wait… did you share the link?
Like relationships, you’ve got to put a little effort in to get something back. So be sure to enter in your keywords, captions, meta description and meta keywords to be sure you get picked up in search engines. Also share the link to your site with friends, Facebook and anywhere else you go online. After all, you can’t make sales if nobody knows you exist.
6. Password Foibles
Many clients want their event galleries locked down with a viewing password, and, yeah, we understand privacy. But our Support Heroes hear from more people than we’d expect that get hit with this one. We hear from confused clients, curious pros who expected instant sales, but the culprit is usually that the password never got shared! So if you’ve just put the finishing touches on your latest wedding gallery and your inbox is a ghost town, think back to whether or not you’ve completed this vital step.
The lesson? Don’t forget to share your viewing passwords with the people that matter most. Since passwords are cAsE sEnSiTiVe we recommend copying and pasting what you type in your gallery settings right into your emails.
7. You Launched Yesterday
It’s possible to find overnight success on the web, but patience is still a virtue. You can plug in every keyword and meta description properly, shared with your Facebook fans and distributed your business cards to shops across town, but you’ll still have to wait to see the effect. It takes time for Google to do its work, and for tongues to wag.
So instead of stressing out, grab your camera, keep on shooting and work on honing your craft. Your soon-to-be clients will only love you more.
- How to create and apply Quick Settings
- Gallery Settings: Your key to almost everything
- What’s Visitor View and why do I care?
- Stop slapping your customers with a good Right-Click Protection message
- How easy is the Easy Customizer?
- Save Photos for site owners
- The Great Pricing Hoax
- The art of getting a link to share
- Warning! Sharing photos will make you lots of money
- SEO and SmugMug
- A privacy cheat sheet
- Publish to Facebook from your SmugMug galleries
- SEO made easy on SmugMug
These days, everyone has a website and we think they’re great. But how do you know exactly what your friends, family and fans are really thinking when they see it? And if you’re a pro making money from your craft: Are you sure that your site is doing everything it can to get you clients and seal the deal? How much business are you losing from silly mistakes?
After browsing tons of sites and hearing the advice from our marvelous team of Support Heroes, we’ve compiled a list of tips to help you get the best, most effective and appealing website you possibly can.
1) Your Contact Information
Omitting or hiding ways for people to reach you is a grave mistake, one that you may not even know you’re making. Think it through: If someone finds your site and wants to talk with you, how would they do it? If you forget to include your contact information (or hide it several clicks deep), would you expect them to spend more than 5 minutes hunting for it before they give up? Chances are you don’t even have that long before they move on.
It’s true that putting your email address or phone number out in public can be risky. But there are plenty of great ways to let your fans reach out to you without throwing the door open to everyone that walks by.
What you should do: First and foremost, have a way to contact you either at the top, bottom, or in the navigation bar of your website. With SmugMug it’s easy to add a link using the Easy Customizer, plus we highly recommend that SmugMug Portfolio and Business users fill out the Customer Email info in their Account Settings. This way, anyone clicking the “Contact” link in your footer will get a safe, handy pop-up box where they can send you a direct message. You can even customize the text and place that link in your navbar.
The great thing is that everyone has a website these days, including you. But the downside is… everyone has a website these days. How will you stand out? The answer is: Be yourself! You have a personality and it’s completely unique. Use your witty language, goofy selfies or whatever it takes to show the world that you’re way more than just another link on the web. Talk about what drives you and why you’re so passionate about your work. They’ll absolutely love meeting you in your studio or your next gallery show.
What you should do: It’s hard to talk about yourself and it’s even harder to weed out what strangers want to hear (vs what’s TMI), but don’t be afraid to browse through some of your favorite websites and see what sticks in your mind about their bios. And what doesn’t.
3) Punctuality, Punctuation, Competence
Nothing looks more sloppy than a super-slow website with broken images and dead links. Even if you aren’t looking to make money through your website, you still want to look poised, polished, and perfect as any pro. Right? So do a regular audit of your site, click those links and update them regularly to make sure they work the first time, every time. When you’re logged out of your site and viewing like a guest, what do you see?
What you should do: On SmugMug, we already give you warp-speed page loads and unlimited traffic and sharing. So become as famous as you want. We can take it. Our Share button will generate handy share and embed links for all your photos, so you can be sure those images look beautiful every single time.
Your gorgeous photos may speak for themselves, but if your site’s a mess the message will still get lost. K.I.S.S. When you have house guests you clean up, so extend the same courtesy to your online space. No one needs to see (or trip and fall into) the photographic equivalent of your laundry pile.
What you should do: Curate a few examples of your very best work and make it easy to find via a slideshow, featured gallery at the top of your homepage, or a straightofrward link in your navigation bar. Similarly, create a clearly-labeled About page and a way for them to contact you. Love to archive? That’s OK. Just keep the rest of your photos neatly organized, too, so leisurely browsers can find their way around.
5) Your Brand
Panic not, weekend warriors. Even if you’re not a working professional, it’s important – but easy! – to give your viewers a unified look and feel that translates to a cohesive experience. Yes it sounds markety, but simply using the same colors and font size from page to page can keep your fans feeling grounded and sure that you’ve got your stuff together. And you do, right?
If you’re a pro, having your company’s name, logo and a simple set of colors can be all you need to say, “Yeah, I got it.”
What you should do: Customization on the new SmugMug is as easy as drag-and-drop. You can add your own logo to the top of your site, pick your own colors and even create your own Themes that match your brand. It’s easiest to just try it, but you can get an idea of how it’s done by browsing the articles on our help pages.
What you should do (for Legacy SmugMug): The Easy Customizer makes it easy for Power Users, Portfolio and Business SmugMuggers to add a custom logo graphic to the top of every page. Choose matching colors using the tools under the Background, Text, Boxes and Photos bars and you’re all set to go. Read more about our customization options here, and, pros, don’t forget about Order Branding, too.
6) Your Services
The key to making great sales is to do the thinking for potential customers so they don’t have to. The most basic way to do this is to be crystal-spanking-clear about what your specialities are and which services you offer. Whether you shoot BMX, babies or brides, making it obvious in your brand and portfolio is the best (and most efficient) way to make sure that the right customers are finding you. After all, if you’re a commercial fashion photographer, do you want to be fielding questions from the local high school sports team?
What you should do: Create a specific page on your site that lists out what services that you do offer, and give your fans a phone number, email address or other way to get in touch with you. If you just want a guestbook for comments, we recommend uploading at least one photo and turning on comments so folks can say hi. Check out FAQ 29 and 30 to see how to do this if you’re using Legacy SmugMug. Here’s a tutorial that shows you how to create a custom page in the all-new SmugMug.
7) Your Best Work
People are looking to see just what you’re made of, so this is your chance to sum it up and show it off. Curate a gallery that contains the best examples of what you do and keep it updated with fresh new photos as you take them. Choose images that really show that you love what you do, and show the full breadth of your abilities: Lighting, posing, serendipity, emotion… this is what people love to see! As an added bonus, you’re choosing the clients and fans who resonate the most with what you do.
What you should do: Take a swing through the photos that you remember best and that you think represent yourself. It can be hard, but you can always use Collect Photo to add a virtual copy to one gallery, then easily remove the ones that you don’t think make the cut.
8) Your Location
The web is a wonderful thing and brings people near and far to your doorstep, but this can be a setback, too. For example, it’s obvious to you that your town of Springfield is in New Jersey, but potential Googlers in Massachusetts, Illinois, Oregon and Missouri may not be so sympathetic. Be specific about the areas that you serve so that you’ll score top search results by clients looking to hire locals like you.
What you should do: If you talk about your location in your homepage or About page, be specific about the state or country where you’re willing to work. You can also add those terms and keywords in your Account Settings > Discovery > Search section so that Google and other search engines pick you up ASAP.
9) Good Grammar
Need we say anything about this, really? Your website is a representation of you, right down to the words you’ll use. Please be sure you make sense, you’ve put in the effort to have it proofread by someone else, and that everything looks as clean and polished as you are.
What you should do: Write, edit, then get a second (or third, or fourth) opinion. Read the copy on your site out loud. Check your spelling. Sleep on it, then read it again. All the usual tricks of the trade will help you step back and get as much perspective as possible. The best part is that any- and everything is easily changed on your SmugMug site at any moment… so edit as much as you like!
We hope that these 9 tips come in handy the next time you’re spring cleaning your website. Got more great ideas for getting fans finding you? Please share!
- Account Settings and what they do
- SmugMug’s four fabulous account types
- Get a Link to share (with one click)
- How to feature slideshows and galleries on your homepage
- Get organized with Categories
- How to start branding with the Easy Customizer
- What are my customization options?
- Order Branding: The SmugMug pro’s secret weapon
- Leverage SmugMug to make the most money
- Copy-and-paste customization FAQ
- Collecting photos for easy portfolios
- SEO made easy on SmugMug
Have you gone out shooting on a great photo-adventure and wondered what else you could be doing to get more sales? In the same vein as our other amazingly astute guest post, our friend Varina Patel has offered us more great info about how to mix business and landscape photography. Here’s what she says about keeping the customer at the forefront of your mind the next time you’re outdoors capturing something beautiful.
You never know what a buyer will want – and each buyer is different. But, over the past several years, we’ve learned a few things about maximizing the potential of our portfolios. Here are a few tips for making sales.
1. Horizontal and Vertical Shots
When we are in the field, we usually find that a composition works best in either horizontal or vertical orientation. But in most cases, after capturing the most visually appealing image, we will work to find another shot that works with the camera turned 90 degrees. Why? Because sometimes the buyer needs an image that works in a particular orientation. Is he looking for a collection of calendar images? He’s probably going to need horizontal images. Is she looking for photos for a magazine? She’ll need a vertical shot to grace the cover.
Since you never know who might want to purchase your images in the future, you can’t know which orientation will work best for their needs. Shoot in both orientations, and you’ll be ready no matter what they ask for.
2. Local images
Not too long ago, Jay sold this shot of Cedar Falls (titled The Looking Glass) as part of a collection of fine art images. He has many shots of waterfalls, and this is not one of his favorites. The image lacks the vibrant colors or grand vistas that you typically find in Jay’s more popular landscape photographs. When the client asked about waterfalls, his first instinct was to send them samples of the most popular waterfall images in his portfolio. One of the first shots he sent was Arizona Dreaming… this brilliantly colorful “icon shot” from Havasu Falls in Arizona.
But, the client passed on all those brilliant color and famous locations. Instead, she chose the quieter image… one that he had never sold before. He was curious about her choice, and he asked her about it. The answer was simple – she wanted images of local places… no matter how ordinary they looked in comparison with those famous iconic locations.
When you approach a potential buyer, make sure you have plenty of local images. Colorful photographs capture the eye of the viewer – but familiar places capture their hearts.
When you present your images for sale, consider using gallery features that allow you to group your images into categories based upon similarities. For example, I have a gallery that is dedicated only to black and white images, and another that is just for mountains. You can set up a gallery for images with a dominant blue color theme, or for photographs from a specific location. Your options are wide open.
SmugMug’s Smart Galleries feature lets you use keywords to create collections, so that potential buyers view images with shared characteristics. When a buyer wants more than one image, they often have a theme in mind. One buyer asked me for 30 detail shots that she could sell as a wallpaper collection. Another wanted several waterfall photographs for decorating a newly opened hospital. In Cleveland, a buyer wanted images of local parks and iconic locations for the walls in an office building.
As you build your portfolio, keep an eye out for images that work well together, and be sure to present them as potential groupings.
4. Big Prints
Would you be surprised if I told you that giclée canvas prints are some of our biggest sellers? There’s just nothing like a really BIG print that makes a statement or ties a room together. In most cases, I don’t get to see a print after it’s hung, so it was a real treat to be able to see this one in its place of honor over the fireplace. This canvas print is hanging in a beautifully decorated home near Atlanta, GA. The colors in the room were actually chosen to match the print – the entire room is coordinated to match the colors in the photograph. I wish I could give you a tour of the whole house – which is a work of art itself.
Canvas prints are more expensive – especially really big ones… but most people hang them without a frame, since they stand alone so well. They avoid the expense of matting and framing, making the price much easier to swallow.
Offer your prints for sale on canvas at the largest size available. A photo printed at that size packs a whole lot of punch!
Learn More about Photography from Jay and Varina Patel
If you’re looking for more inspiration, photography tips, education and webinar workshops, visit Jay and Varina’s blog over at Photography by Varina. And use this exclusive discount code to get 10% off any eBook order over $20: SMUGMUG314
With this, we hope that you summertime explorers are inspired to take different shots with a new perspective. Stay safe, and stay tuned for more great tips from our pro friends!
Think the models in those fashion spreads are gorgeous? Of course you do, but it’s no secret that the standard of beauty has done much to change the way we talk about self-image. As photographers, we walk the line between capturing life’s moments and creating something beyond reality. Successful photos grab the eye, usually because we see something that we think is physically impossible. But with actual people as the subject, that line becomes harder to see and we get fooled into thinking we all need to look that good right out of the box.
Australian photographer Stephan Bollinger’s “Models Are Made” video pulled at our heartstrings, and we loved that he took such an important matter into his own hands. As a master portrait photographer and a father of two little girls, we knew that he had great perspective and the power to shed some light on both sides of the matter. How exactly are models made? We asked, and here’s what he said. Scroll down to watch the video that inspired us all.
Photos by Stephan Bollinger Photography
At several points in my life, I was confronted with people suffering from depression, eating disorders, and suicide. In late teenage years, I became close friends with a young woman, who was bulimic. She was an expert in hiding her problems, and for over 6 month, I was under the impression she was one of the happiest people alive. Another friend of mine was under the exact same impression, until his girlfriend committed suicide, and his “perfect world” fell apart overnight. She was a young, beautiful and energetic young woman, with a dark secret: depression.
We love to forget about such issues, because they are hard to understand, and we feel helpless. Not talking about it doesn’t make them go away, unfortunately. Of course – most of them are not related to photography or advertising, but some are.
While shooting a fashion series in Singapore, one of the models looked so thin and unhealthy, I was afraid she would faint any minute. As a result, I refused to work with her. About a week later back at my studio in Australia, I talked about the incident with a group of young models, and one of them told us about her friend, who nearly died from eating disorders and required intensive hospital care.
Without a doubt, advertising and fashion stories have had their influence for a long time in creating a false and negative body image for some women, resulting in eating disorders and depression. As a photographer producing such images, I am guilty as charged.
At the same time, I love creating such images, I love the fashion industry, I love highly styled editorials and advertising campaigns.
I often feel as if I wear three pairs of shoes at once, those of a producer (who works with clients, to produce flawless images for their advertising campaign or magazine editorials), those of a photographer (who works closely with models of all ages), and those of a father (who wants to protect, teach and inform his own two young daughters).
The question I ask myself: Is the problem the polished images many young women compare themselves with, or is the problem that many don’t understand how these images were produced. If they would see the models in real life, would they still feel the same way? The term “photoshopped” has turned into a bad term for “creating fakes”, but there is so much more to high-end glossy pictures.
There are initiatives for “positive body image” out there, mostly done by activist groups. The problem with such initiatives is that they blame Photoshop and retouching for everything, and demand change in newspapers and magazines. I don’t believe that such “negative” approach and the demand for change reaches those who need to be informed and educated: the young women. If effective and believable, this should be done by those “guilty,” those actively working in the industry, those with a positive outlook, those who want to educate, not complain.” That means us, photographers.
“Models are made” as a concept is the summary of all the above.
In a perfect world, I would have loved to take a few months off of work and hold presentations at high-schools around the country. But as much as I tried, I could not find any organisation or company who was a) interested in the subject or b) helping with funding such an endeavour.
I produced the short 4 minutes instead, illustrating what really goes into the production of a high-gloss beauty or fashion image. It’s not just retouching, it’s a combination of many factors, from naturally beautiful people to a group of creatives who produce the final product.
My goal is to educate, not change, and to deliver a positive message.
Stay creative, stay inspired and stay strong!
We know that every day is Mother’s Day, but around this time of year we all really want to tell all the moms in our lives just how important they are to us. As a company built on the importance of family, we believe that moms are the shiz.
Adorable pic by Nick W Photo
SmugMug started with just family, but we’ve grown into so much more. Amongst our team of amazing employees we have moms, moms-to-be, grandmoms, adoptive moms, found moms, mom-in-laws, dog moms, horse moms and supermoms. And everyone in-between.
Thanks, Mom, for supporting us through thick and thin, changing our diapers, and nurturing our health, happiness and all of our crazy whims. Whether you’re right next door or live only in our memories, whether you’re near, far, or even if we’re unrelated by blood, the message is the same: You’re our hero!
Are you stuck on ideas on what to do on Mother’s Day? You’re in luck, because we’ve got a few ideas to share.
5 Ways to Sweep Mom Off Her Feet
1. Give her her very own queen-worthy portrait session.
If your mom is like ours – and many gorgeous women we know – she may think portraits are great for other people. But if you’re an experienced photographer, this is a great time to stop what you’re doing and turn your skills to her. Proper lighting, posing, an understanding of angles and your priceless experience may be the only thing she needs to truly see that she’s beautiful in photos, too.
(We admit that we were inspired by our friends at Je Revele Fine Art Photography, who shared with us how they bring out the beauty in every client)
2. Do a photo shoot for her favorite dog/cat/grandkid.
If mom’s still camera shy, offer to take her favorite little one to the park and snap some frame-worthy photos. Even if you’re not a portrait photographer by trade, taking your purloined subject outside into a fresh new environment can bring big smiles to their faces and make for energetic, beautiful photos.
And that’s what’s really important to her.
3. Hire (or bribe) her assistant to cover the studio for a day.
This one’s for all the photography dads out there. We can’t even begin to count the number of passionate moms who have turned taking photos of the kids into a thriving business, but it’s a tough to balance family, life and the studio. Free up the weekend by asking her assistant to work a little overtime, or hire someone to manage the busywork while you whisk her away.
4. Give her a 1-on-1 lesson on how to use her camera.
When you love photography, you automatically get hired for part-time work… troubleshooting for mom. But instead of answering the phone distracted and busy, why not spend the day dedicated to making mom a total pro with her camera. She gets time with you, the power of great photos is bestowed upon her, and you can talk about something more important the next time she calls. Win/win/win.
(Tip: Pair it up with her very own SmugMug account and she’s good to go!)
5. Take her with you on your next photo trip… and leave the camera at home.
This one’s our favorite because it’s really sneaky. Anyone who knows a photographer is used to waiting around forever. And ever. And ever. This time, take mom out to someplace gorgeous and – SURPRISE! – enjoy the view together.
We hope that everyone out there has a great weekend with the ones you love!