Hungry to learn more? Lucky for you Smuggers, we’ve got two more great webinars on our schedule geared towards one of our most powerful Business account features: Events.
Photo by Photography by Busa
1) SmugMug Feature Spotlight: Event Marketing
May 21, 2013
5:00 – 6:30 PM Pacific Time
Register for this event!
In our monthly pro webinar, we’ll deep dive into Events, Favorites and all the great things it can do for your. You’ll be guided through every nook and cranny by our very own Sean Rogan, so bring your questions and get ready to unleash the power you probably never knew you had.
Photo by Photography by Busa
2) Increasing Your Bottom Line with Brandon Busa
May 28, 2013
5:00 – 6:30 PM Pacific Time
Register for this event!
Join San Francisco Bay Area photographer Brandon Busa of Photography By Busa and SmugMug’s own Rocky Bowles to learn how to maximize your potential and get more clients. This free webinar will teach you essential techniques designed to get the most out of your wedding and portrait events. Brandon will share his own polished workflow and show the best ways to use the marketing and event features built in to every SmugMug Business account.
- How to get clients, families and guests of events to interact on YOUR website
- Getting print sales from all guests from a wedding or even a portrait shoot
- The importance of offering outstanding service
This webinar is perfect for portrait and wedding photographers, as well as anyone who wants to learn new ways to make money through photography.
Register and learn
It’s our mission to make you an expert in all things Smug… and to be sure that you’re making the happiest clients in the biz. Keep your bookmarks on our Events Calendar for all the great new podcasts and webinars we’re adding all the the time.
See you soon!
Fashion photography is just one of those things that inspires us all, whether you’re a photographer or not. The glamour, the lighting, the beautiful models, clothes most of us will never wear, and the notoriety of the rich and famous… who hasn’t dreamt about living that life? This month we’re going to take a closer look at what goes into making those incredible pictures, and we talked with Ed and Dallas Nagata White, two fresh, young and incredibly talented fashion photographers from Hawaii. Here’s what they had to say about what it takes to create magical portraits and how you can bring a little glam into your photos, too.
Photos by Dallas Nagata White
Fashion photographers tend to get a lot of attention for their images. It’s not hard to see why, since those photographs strive to portray glamorous moments within the four corners of a poster or glossy magazine spread, unfettered by the everyday stresses and worries of the real world. The truth is, though, those moments are carefully crafted illusions that no photographer can create alone, which is why SmugMug invited me to talk about the crew I work with and how they can help other photographers bring a touch of that same magic to their own work.
You are a professional photographer, that that’s what people hire you for, but there are other professionals in photography that don’t take pictures, but are essential to helping you craft the most polished, professional image possible. When I started doing fashion photography, I tried to do everything on my own, which was very expensive and not nearly as effective as working with people who make a living in each of these photography niches. You are hired by your clients because you are an expert at photography, so you should encourage you to do the same for your clients with models, stylists, makeup artists, hair stylists and producers who can take your work to the next level.
Here are my thoughts on how to work with what I consider essential crew, and how they can help you improve your craft, even if you are not in the fashion industry. I also don’t claim to know it all, so I’ve also invited a few of my friends from the Hawaii fashion community to write their thoughts about how they think photographers can make the best use of their skills. Please watch for their guest posts over the next month!
A model is much more than a pretty girl. In addition to being in possession of striking appearances, a model must be able to convey the right emotion and body language at the right moment, and know how to connect that emotion to the viewer. In that way, modeling can actually be a little more complex than film acting.
Even if you are not in fashion, you may benefit from hiring a model every so often. For example, a portrait photographer could hire a professional model to showcase what their technique looks like with an “ideal subject,” allowing you to focus on shooting instead of directing. Working with models will also give you more experience with seeing how professionals pose and emote, which will help you direct your clients later on.
The stylist is probably one of the single most important members of a fashion crew, because they are in charge of the clothes! In fashion or editorial work, your client will usually fill that role, but there are also independent stylists who work on supporting bigger shoots, magazine editorials, non-clothing brands, and test shoots.
A stylist goes a great distance towards improving your photography, even if you’re not shooting fashion or editorial images. The great majority of photographs include clothes; by extension, fashion is a nearly unavoidable element in photography and it exists in a spectrum of good to bad. Hiring a stylist makes sure that balance falls on the “good” side, and will absolutely make a difference in your photos.
Besides having good fashion sense, a stylist’s job is to ensure he or she has access to clothes that would ordinarily be out of reach for most people. Your client may not own a $4,000 Oscar De La Renta outfit and $2,000 worth in accessories, but a stylist with the right connections can make it available for the shoot. Barring that, a stylist can consult with your client prior to the shoot and put together the best combination of their own clothes…or help your client buy a new set!
The Makeup Artist
Whether I’m doing commercial work, editorials, or test shoots for new models breaking into the industry, I insist on making sure a professional makeup artist gets hired. The time a makeup artist saves you during post-processing alone makes hiring one worth it, but good makeup work has the potential to totally transform the appearance of your subject and make your photographs far more cohesive.
On the side of saving you time, professional makeup goes beyond covering up acne or blotches. One of my most memorable makeup moments was watching makeup artist Jessica Hoffman explain what the techniques and colors she was using on that day’s model, and watching very slight circles under her eyes–things no one else would have noticed–disappear on one side, and leap into existence on the other as the difference made it possible for our brains to finally notice they were there.
Makeup artists who work with photographers also know how their various products photograph, which your client may not. This helps prevent unflattering artifacts in your images (which you’d have to fix), and can help you nail a particular look in the process of transformation.
On the side of transforming your subject, a makeup artist is able to minimize some aspects of your client’s and emphasize others. A slight darker tone under your subject’s cheekbones in real life can translate to sharp, contrasty features in photographs. The right shade of eye shadow can make a your subject’s eyes jump to life and convey the sultry attitude of a rocker. A different brand or variety of makeup can create the dewy glow of an athlete or the shimmery aura of a clubber. Most importantly, a trained makeup artist can achieve these looks without overdoing it and distracting from your final images.
The Hair Stylist
Hair is often described as the one accessory you have to live with every day. While makeup artists are generally able to style hair, having a dedicated hair stylist on set allows you to push the polish much further with their specialized tools or their ability (or willingness) to actually cut hair with confidence. This is particularly important when a particular look absolutely must be achieved for a commercial client. Some hair teams may also have wigs they can style instead of cutting the subject’s own hair.
Even if you’re not a fashion photographer, you can suggest or offer professional hair styling in your packages. This will give you control–or at least input–into hair styling right before the shoot, so you have the freshest, most polished hair possible for your shoot, and your client leaves with a whole new cut from a hair professional!
A producer’s job is simply to help you get things done. I don’t generally have to use producers, but sometimes it’s easier, faster, and cheaper to pay someone who has the appropriate knowledge, connections, and relationships to help you complete an assignment. A big role producers play for most photographers is helping scout and book locations, especially private locations that are not generally available or advertised for commercial work. Even if you can’t hire a producer to play this role, you may be able to consult with some if you are looking to change up the places you shoot for fresh and interesting locations.
Producers also help with other production work, such as acquiring props, vehicles, catering, and accomplishing other non-photography tasks that make the shoot come together in a timely manner.
Putting it into practice!
So, where can you find all these adjacent-industry professionals?
It varies a lot by city, and finding fashion crew is different going from Honolulu to Maui, let alone from Los Angeles, California to Bartley, Nebraska, especially given that a lot of fashion people don’t necessarily advertise their services due to the close-knit nature of most fashion communities.
The best and most universal place to track down fashion crew is to start with local magazines or publications that use editorial images. The editors and creative directors will probably know a few fashion professionals and could give you a couple of contacts, and those connections can potentially give you a foothold into the entire network of people in your area. In larger cities, the usual places–agencies, marketing firms, and places of that sort–will probably provide you contacts as well.
Thanks for reading! I hope my advice was useful, and I hope you find the guest posts from my friends over the next month helpful as well. If you have any more questions, feel free to reach out on your social platform of choice (I’m on Twitter, Instagram, Google+, and Facebook) and I’ll do my best to give a useful answer, and if you’d like to keep up with my work, please visit www.dallasnagatawhite.com.
Next up in the lineup of pros we’re tapping to chat with is Amanda Reed, a fun and fearless high school senior portrait photographer. We love her attitude (in addition to her gorgeous images), so we had to ask her how she built her business from the ground up, how she keeps it alive in her tiny West Virginia town and what inspires her to keep capturing those teens at such an important time of their lives. Amanda’s got some amazingly fun ideas for promotion and marketing, too, so read on to see what she says!
Photos by AR Photography
What is your niche, and how did you find it? How would you describe your specific style of photography?
My photography journey starts with a personal tragedy that took place when I was 10. When you are 10 you are mostly concerned with Scooby Doo episodes and your bike. Not me. When I was 10 and my youngest brother was 4 he suffered a brain aneurysm. To make a long story short, his life is a miracle. Doctors told us he would not have anything to offer the world, that his life expectancy would be a maximum of 18 years. Damage from the aneurysm was indeed severe. He requires 24-hour care. Epilepsy now wreaks havoc on his body and my now 27-year-old brother will always mentally be my 4-year-old brother in an adult body. So, the doctors were wrong.
When he was 21 and about to graduate high school, he needed senior portraits. Watching my brother be ridiculed, watching him tire after a seizure, I knew this would be a daunting and stressful situation. I told our mother I would handle his portraits. I was always documenting everything with my camera for as long as I could remember. So, I took my brother’s senior portraits. In that moment I realized I captured a moment doctors had told me would never happen and that these images may be all I have to hold on to one day.
That moment changed my life. People recognized my work. My love for photography became more than documenting moments – it became an outward expression of what moves my soul and a journey to perfect this profession.
In 2008, Amanda Reed Photography had legs and of course high school seniors are my niche. It is where I got started, where I feel most creative and where I feel I can have the most impact on a young adult’s life. Growing up in West Virginia it is very easy to be sheltered by our beautiful mountains and heritage. It is easy to be convinced that you will never have more than what your family has. The fact that I still live in the small town of 1500 people I grew up in and have a successful career, that I can travel and experience new places and situations inspires the clients I come into contact with. I want them to know that with hard work and faith your dreams can fly you to places you only dreamed about.
How did you find your “happy place” in your profession? Did you know how you were going to make AR succeed from the start?
That is a hard question to answer. I shoot from my heart. A few years ago I got caught up trying to emulate what other successful photographers were doing. I spent a lot of time reading blogs, trying to figure out their style and yet I was very unhappy. I began examining my life, my choices. I was working way too much for way too little. I spent half of the night on the computer. I was spending more time with other families than I was my own. My business was running me and I was not happy.
In 2010 I attended my first WPPI convention and learned the importance of a business plan. I came home and went to work on finding me. I stopped reading blogs. I hid every photographer and photography page from my Facebook wall. I developed a business plan. I stopped working weekends. I scheduled work hours from 9 to 5, Monday through Thursdays. I quit relying on sweet light and relied on skill to manipulate and create light. I honed my craft and I found me.
If you want to find your style, turn off the noise, tune out what everyone else is doing and look for you in what you create.
In 2010, the market was saturated with photographers and the economy was in a down turn. Our business was thriving. Every six months it seemed liked I reached a point where I said “go big or go home.” We went big and broke ground on my studio in 2011, by the winter of 2012 we were moved in. Was it scary taking on the debt of a studio when the economy was crashing? Yes, but I knew when the market recovered I would be way ahead of photographers who were relying on nice weather to run a business. While they were praying for warm weather I could master in-studio lighting. Operate on a 12 month calendar of income instead of the 6 month on-location photography calendar. Right now, we are sitting pretty and I could not be happier with our success.
Apart from technical skill and perseverance, what do you think is the secret to your success?
I attribute 75% of that to my personality. I am a people person. I love honestly and openly. I know that when you walk into my studio that smile on your face may be hiding hurt and insecurities. High school is a tough time. My high school years were some of my hardest, personally. I want my clients to feel comfortable. We talk personally and comfortably. They are making an investment in my work and I am making an investment in them. I come from a genuine place in befriending my clients. I want every young adult who walks in that door to walk out feeling better than when they arrived. Not only do I invest in my client but I invest in what is important to them. We often joke that I give away more money than I make but I have no problem with that. I give back to our high schools, I rally around them. I want Amanda Reed Photography to be integrated in the happenings of not just my town but my state. If it is a charity event, a sporting event or a simple prayer that I can offer my heart to then you better believe I am going to make every effort to be there.
My essential gear:
- Canon 5D Mark II
- Canon 70-200 IS L series lens
- Adobe Bridge/Photoshop
- PhotoVision Reflector goes everywhere I go.
We hear you’ve done some pretty fun events to market your brand. What are they?
One year we decided to see how far our fans would go to show their love for AR. The craziest idea would win them $1500 worth of products. My brother kicked things off by shaving my logo into his hairy chest. Yep! Things only got crazier from there. A few examples of entries were: my logo burned into a field, a sleeping baby lying beside milk spilled into my logo, people with backstage passes to concerts having music artists sign autographs to “AR.” All of these were fabulous ideas but the winner tattooed AR on her leg. Those were not her initials, not by any means! We had over 200 entries. Lots of them amazing so it was going to take something big to seal the deal and this did it. I posted every entry to my Facebook account and tagged the entry. When you tag 200 entries and multiply that by their number of friends we were getting maximum exposure. People were waking up to see our page and the craziness going on around it.
This year we are going to prom. Yes, prom. I offered a free session and an iPad mini to the first person to take me to prom. I have no plans of crashing the prom. Only to create buzz, arrive in the limo with clients, pose for prom portrait and be on my way. If you missed out on taking me to prom then you can take Flat AR. It is a twist on the Flat Stanley character. Snap some images with my flat AR persona with you getting ready for prom, family portraits, at dinner, on the dance floor, etc. Whoever shows Flat AR the best time at prom and documents it through images wins $1500 worth of products.
All of these fun ideas create a ton of buzz for our business and our clients realize that we are about having fun.
The promotion I am most proud of is our Annual Toy Drive event. During two weekends in November I will photograph 34 sessions. The cost of these sessions is a new toy valued at $35. Each session lasts 20 minutes with option of purchasing another 20 minutes for another toy donation. Our print pricing is deeply discounted for this event but that still doesn’t stop some clients from ordering over $1800 in products from a 20-minute session. Each year we donate toys to a different charity so that I can spread our love back to different communities who support us. Some of our clients really outdo themselves by donating bikes and electronics to make a child’s Christmas a little brighter.
We have to ask: What are your favorite SmugMug features?
High school seniors live in the moment. I believe the faster we can put products in their hands, the happier the client experience will be. That’s where SmugMug comes into play. The ability to link clients to their galleries and the sharing options they have right from their computer or mobile device leads potential clients directly back to me. If I am photographing a charity event or a high school basketball game, the option my clients have for to downloading and sharing the display copies directly from my galleries creates amazing word-of-mouth advertising for our business.
So, what would you say is the #1 secret to success?
How you define success is very important and my definition should be different than yours. I define my success by the quality of my life and the time spent with the ones I love. It is not about the money, the exposure, magazine covers or speaking engagements. When photography affords me the opportunity to make a difference in an individual’s life, that is when I am most successful. Please do not get caught up in the “do it all” mentality. You do not have to be on the cover of a magazine, have a million dollars in the bank, be on speaking circuit, and have products to sell to the photography industry to be a great example of success.
I believe you have to carry a smile in your heart. When you find you, you find success.
As a final note, I know you are going to visit my blog and website but please do not spend much time there reading about my life and my work. That is how you waste time worrying about the competition. Instead, grab your camera, go find you and find success!
At SmugMug, we’re all about supporting your business and we love to help you succeed. Today’s guest post is by our longtime SmugMug customer and successful full-time professional photographer, Kathy Rappaport. She is CEO (Chief Everything Officer) at Flash Frozen Photography Inc. in Woodland Hills, California. For many years she kept her pencil sharp as an Accountant and honed her Marketing and Operational skills as a VP in Bank Management. She’s a QuickBooks Certified Advisor and consults with photographers on best business practices when she isn’t photographing families, children, dogs and women in lingerie (though usually not all at the same time). So, we were thrilled when she shared her tips with us, and we wanted to share them with you.
The US Small Business Administration says that 80% of small businesses fail in the first five years. So what are some good business practices for photographers so they don’t fail? Or better yet, so they succeed? Here are a few of mine!
1) Good Accounting!
If the reason you work is to make money, then you’d better track how much you make, how much things cost, who owes you money and how much you owe the government. My favorite solution is QuickBooks. It comes in Mac and PC Flavors and even Online and mobile editions now. My personal favorite is the Premier Edition (which is for PC) because you can track your costs and customers in detail. There are many good features to the program like customized invoices, sales tax tracking, customer tracking, inventory and product sales. It’s pretty easy to learn and maintain. Take care of your money and it will take care of you! There are other solutions, but, this is reasonable and comprehensive. And way better than a shoebox.
2) Good Pricing!
“My camera is paid for and I love to shoot so anyone who pays me something is my client.” Well, just because people pay you doesn’t make you a professional. A Professional has a business license, insurance and charges money for their products and services. You have to have good accounting to figure out good pricing. A good place to start is to figure out how much a fair hourly wage is for your skill level. Then multiply that times three or four. Why? Your camera will need replacement, your lenses will surely need service, your cost of business (like insurance, props, gas, supplies, your phone, printer , software, internet) are a part of price you charge. Don’t forget some of your time is spent on editing and finishing your work. You need to include saving for your future. Your retirement, taxes, and replacing your equipment. You can add up your costs and figure out a daily/weekly/hourly rate plus time to arrive at a price that will keep you in business.
3) Good Customer Service!
I hear over and over from some so-called professional photographers that it’s not necessary to call customers back or that they wait weeks to deliver work. If they have some miscommunication they send an email. The best thing you can do is be omnipresent to your clients. Respond NOW. Call if there is a problem. Knock their socks off and they’ll tell their friends. Disappoint them and they’ll tell the world. Underpromise and overdeliver. Find something special to say thank you. Maybe an extra print from the merchandise selection of your SmugMug catalog. Even a handwritten greeting card says you care.
4) Have a Good Plan!
Don’t just have an idea and implement it right away. Think about it. Plan it out in the form of a business plan. It doesn’t have to be fancy. Plan your marketing efforts, your customer service initiative, and your business goals. Make a calendar and a task list. Plan out the amount of money you want to make, how to get there and budget it out. It’s like taking a cross country trip without having a road map if you do things by the seat of your pants.
As a solopreneur, you shouldn’t do it all. You do need to get legal advice and accounting advice. You can get contracts online, but, they might not be right for your situation. Same with accounting. You should never take everyone’s advice when it comes to accounting and taxes. They are really personalized. Find out what kind of entity you should be. I hear S Corp and LLC all the time as advice but they really might be wrong for you and cost you big time in the tax department. You might have some graphics skills, but, a good printer and graphic designer will present your work to make you stand out. Maybe you even need to hire someone to train you in how to do something so you can do it properly instead of guessing. I don’t know the first thing about HTML and having an expert handy makes me sleep better at night knowing that everything is right.
6) Do Things the Official Way!
Don’t be a scofflaw. Get your location permits, business license; your DBA, carry liability Insurance, your Sales Tax License, your tax Identification number. Go to your local chamber of commerce or accountant and see what you need to do to be a real business. Not having those things can cause you to have penalties, interest, fines, or expensive legal and accounting fees. If people pay you to photograph, then the end result is you have a business. The IRS says you have to file a tax return if someone pays you as little as $400.00.
Practice your craft. Up your game. Take care of yourself. In your marketing plan you should be out there meeting people both inside and outside the industry. Learn about business just as much as you spend time learning about the latest lighting techniques. Up your game and keep improving and learning. Read good business books. You will never know everything, but don’t stop adding to your bag of tricks. Challenge yourself to reach for the stars. I know you can do it.
Attention, Lightroom lovers! Today we have a great post by one of our friends, Matt Kloskowski, full-time Education Director for Kelby Media Group and a Tampa-based photographer. He’s the Editor of Lightroom Magazine, author of several best-selling Photoshop books and teaches Photoshop, Lightroom and photography seminars around the world. So we’re flattered that he hand-picked a few favorite ways for Lightroom-armed Smuggers like you to get their photos finished faster. After all, we’d rather be outdoors shooting in the sunshine than stuck at our desks. Wouldn’t you?
If you’re a pro photographer thinking about joining the National Association of Photoshop Professionals (NAPP) and continuing your photo education, they’re offering a free 24-hour trial membership now. Try it out!
Hey everyone, Matt Kloskowski here with some tips on speeding up your Lightroom workflow. We’ve all heard the phrase “time is money.” Well, if you’re shooting weddings or events, you need to get through your photos and get them organized as fast as possible. Then you can get on to the good stuff of editing and getting out there to shoot more photos. So to help out, I’ve compiled 5 of my favorite tips to kickstart your workflow and keep you moving through Lightroom as quickly as possible.
Tip #1. Use Flags Instead of Stars
A big part of speeding up your workflow is identifying your favorite photos in some way. That way you can do something with them. Well, if you look under the photo menu you’ll see Lightroom has 3 ways of picking out your favorites. First there’s Set Flag. next, there’s Set Rating and finally there’s Set Color Label.
Here’s my thoughts. Ratings and Color Labels are really difficult to work with. Most people are familiar with the 1-5 star rating system but the main drawback is that it has too many choices. 5 stars is a keeper right? 4 stars probably means the photo is pretty good. 3 means it’s decent. 2 would be bad. and 1 star would be a reject that you throw away. Well what happens as you go through your photos and you come across something that isn’t a throw away or isn’t an absolute favorite keeper? You sit there and debate with yourself whether it’s a 2,3 or 4 star photo. Either way, it’s not your favorite so you’ll probably never do anything with it. But yet, you’re giving it too much time in the rating process. And inevitably, when something takes too long, we stop doing it.
So try this. Instead of using ratings, use the flagging system. This way, you get two choices:
- Flagged means you like it.
- Reject means you don’t and you want to delete it.
Go through your photos quickly and hit “P” to flag or “X” to reject. If you don’t flag it or reject it, then it stays unflagged which is that gray area that you’re just not sure about. But you don’t have to press a key to be indecisive – Lightroom just assumes you’re indecisive about the photo by leaving it unflagged. So your job becomes really easy! Flag it if you like it and think there’s a remote chance you’ll do something with it again one day. Reject it if you don’t. Then hit the right arrow key and move on.
Tip #2. Delete the Bad Stuff (and an easy way to do it)
Another way to speed things up is to keep your library as clean as possible and get rid of the bad stuff. If you followed the previous step and are using the Flag system, you should have some rejects that were marked with an X. A really simple way to delete them is to go up to the Photo menu and choose “Delete Rejected Photos.” Lightroom will delete all the rejects all at once so you don’t have to go back and get rid of them later.
Tip: When you try to delete a photo Lightroom will ask you if you want to delete it from the hard drive or just from the Lightroom library. Personally, I want me rejects gone forever so I delete them from the hard drive rather than just removing them from Lightroom.
Tip #3. Use Collections
Using Collections in Lightroom is more important than ever and probably one of the fastest and best ways for you to speed up your workflow. Photos that go into a collection are the photos that should be one click away and the photos that you’ll want to see most often.
To put it simply, think of a Collection as a photo album. Let’s say you have 2000 images from a wedding. You want to quickly show them to the bride/groom or family. Do you go through and show them all 2000 photos? No way. Instead, you’d create an album. Well that’s what a collection is. It’s a way for you to get to your favorite photos in just one click no matter where you are in Lightroom because the Collections panel is everywhere.
Typically, I’ll look at my photos in the Folders panel and go through them one by one. I’ll hit the letter P (for Pick) to flag photos as a favorite when I come across them. Then I can quickly sort to just see my picks by clicking the little flagged icon in the Filter strip just above the filmstrip:
Once I’ve figured out what my favorites are I select them all (Edit > Select All), go to the Collections panel and create a new Collection with a descriptive name (usually the last name of the bride/groom). Now, no matter what I do in the Folders panel and no matter what folder I’m looking at, I have a one-click way to get to my favorite photos from that event.
Tip #4. Use Collection Sets
Collections have an extra level of organization called Collection Sets that are key for events like weddings. Think of a Collection Set as a group of nested folders. If you put your picks from a wedding/event into a Collection, you’d have all the best photos from all parts of the wedding in one place (the Collection you created). The problem is that this Collection could be huge, so this is where Collection Sets come in.
You’d create a Collection Set (example: the top level folder with the bride/groom name) and then create Collections within the set for each part of the wedding (example: formals, church, reception, etc…). Here’s what a Collection Set could look like in Lightroom:
Tip #5. Use Smart Collections for the Long View
Collections are also smart: They can organize themselves automatically as you import photos into Lightroom. One example of this could be a Smart Collection to help organize your portfolio photos. These are photos that help get you new business as you update your website, so you’ll want to keep them close, easy to get to, and – most importantly – easily updated.
For example, anytime you edit a show-worthy image, put the word “portfolio” in the image title or give it a certain color flag or label. Because Lightroom’s Smart Collections are “smart”, you can set up a rule to detect that this photo meets certain criteria and have it placed directly into a “Portfolio” collection for you.
The best part about it is that once you set up your Smart Collection, Lightroom automatically does the rest.
Bonus Smug Tip: Get Them Uploaded Safely
Once your photos are all cleaned up and ready to go, you’re just a few clicks away from uploading them safely into your SmugMug website. The publish plugin is free, gets your photos seamlessly into SmugMug, and also lets you sync, make galleries and keep your online presence as clean and organized as your Lightroom library. You can also see and adjust your customer’s Event Favorites, republish, and even proof your orders all right within the SmugMug Publish module. Get it now!
What Lightroom tricks have shaved seconds off of your photo editing workflow? We’d love to know!
By popular demand, we’re launching a brand-new series of webinars to give you LIVE opportunity to learn step-by-step instructions on how to get the most out of your SmugMug site.
Why Should I Go?
You get info from our real SmugMug folks. Our email replies are fast, but this is even better.
Safe zone: Don’t be afraid to ask the most basic questions. We were all beginners once.
Experienced, expert how-to’s and we’ll show you to new ways to use features you already have.
They’ll happen regularly. Miss a session? That’s OK. Join us next time.
What, Where, How?
We’re offering two types of SmugMug webinars so there’s something for everyone:
1) SmugMug 101: The first Tuesday of every month. Perfect for newbies looking to get up to speed with their brand-new SmugMug website.
2) SmugMug Feature Spotlight: The third Tuesday of every month. We’ll spend one hour talking in-depth about a specific SmugMug feature.
All webinars are hosted by SmugMug’s very own Rocky Bowles and Seán Rogan. Together they bring almost 15 years as SmugMug users and Pro Gurus. They’ve been there, done that, and earned their hoodies.
We’ll block out extra time for Q&A, so come prepared with your questions!
Smug Tips, Photo Tips, Business Tips
We’ll be adding to our webinar schedule as we settle subjects, speakers and dates, so bookmark our Events Calendar and check it often.
Our next Feature Spotlight takes place on April 16th, 2013 at 8:30 PM Eastern Time. We’ll discuss SEO and Branding, how it works, and how to make it work for you.
We’ve got all kinds of educational webinars planned for the future, too, and it’s not all about SmugMug. Here’s what’s coming upon the horizon, and you can click the links to register for each event.
- April 12, 2013 – 7:00 PM BST — UK and Europe! PhotoTraining4U & SmugMug
- April 16, 2013 – 8:30 PM EDT — SmugMug Feature Spotlight – SEO & Branding
- April 25, 2013 – 8:00 PM EDT — SEO with Jason Grubb
- May 7, 2013 – 8:00 PM EDT — SmugMug 101
Do you have a specific topic or feature you want to discuss? Tell us! We’re here for you.
Landscape photographer and pro educator Varina Patel is one of those people we all aspire to be. From the mountains to the deserts, she travels around the globe chasing the light and enlightening photographers near and far. We’ve long been inspired by her incredibly varied and inspiring blog posts, eBooks and workshops, as well as her ability to keep her photo education company running smoothly and in sync with her husband, Jay Patel. We talked with Varina about how to keep your photo business blooming year after year. Here’s what she suggests.
By Varina Patel
Take your business seriously.
Jay and I may be a husband and wife team – but we are running a business together. It’s so easy to lose sight of the goal in the face of the day-to-day requirements of running a business… especially when you have lots of other responsibilities that require your attention. In order to keep things running smoothly, we have monthly meetings where we discuss our plans for the upcoming month. We decide which projects are worth extra time, and which ones need to be scaled back. We look at our sales and financial data and decide where we should focus our efforts. We make sure we are working towards the same goals – and that we are never working at cross-purposes.
Don’t be afraid to change your plans.
Of course, having a solid business plan is important… but plans should be fluid. Don’t be afraid to change your plans as your business opportunities shift. Jay and I are constantly re-establishing priorities as we navigate the ever-changing world of photography. Stock photography was a productive business for us at one time – but as the market became more and more saturated, we found that our efforts weren’t paying off as well as they had been. So, we tested new waters. We taught workshops, wrote eBooks, photographed events, submitted images to magazines… and as our business grew, we found out where we could make the most of our limited time. Right now, our focus is on eBooks and short workshops – and as times change, we will continue to refine our goals and shift our plans to meet the ever-changing needs of our business.
Know your own strengths – and your weaknesses.
I can’t emphasize this enough. It’s important to know what you are good at – but knowing your weaknesses is equally important. Heck – maybe it’s even more important. When you are aware of a weakness, you need to focus your attention on it. Nobody said running a business is easy. If you aren’t good at handling your finances, do some research, take a class, or hire someone to do it for you. If you want to write eBooks but your grammar and spelling is terrible – hire an editor. Need a good website, but you don’t know a thing about design or ecommerce? Call on the SmugMug Support Super Heroes. Ignoring the problem isn’t a solution… and it can cause all kinds of headaches in the future.
Use social media to build a relationship with your clients.
Social networks are incredible marketing tool that offer small businesses like ours an opportunity to be noticed among corporate giants with enormous budgets. We don’t have to spend a dime to connect with millions of people who are interested in what we are offering. Our foray into social media began with our blog. I spent more than a year writing regular blog posts before people really started to pay attention. There were lots of times when I thought maybe my efforts were wasted, but I knew that quitting was the surest way to fail… so I kept plugging along. Over time, more and more people began to comment and subscribe. During that time, I started posting on Facebook too. Pretty soon, I had a pretty solid collection of “fans” who would leave comments and share my photographs. When Google+ came along, I didn’t hesitate. This was a whole new experience. Suddenly, photographers were having in-depth discussions about everything from composition to marketing – and people were adding us to their circles at a fantastic rate. Best of all, we were really getting to know some of these people! They were becoming our friends. They were recommending our work to others, signing up for our workshops and webinars, and buying our eBooks! We met some of them in person, went shooting with them, and got to know them on a personal level. Those experiences took social networking beyond marketing. Now, we are a part of a dynamic community of photographers who exchange ideas and inspiration.
Look for ways to minimize content creation and maximize content consumption.
So yes. Social media is a great tool. But it can be your downfall, too. Don’t let it consume you! The trick is to find ways to minimize the amount of time you spend creating content for social media – while maximizing the consumption of that content. What does that mean?
Well – we only have a limited amount of time to spend writing blog posts, updating our websites, posting on Twitter or Facebook or Google+. And yet – we want to be sure that the content we create is seen by as many people as possible, right? So, if I write one blog post, I want to make sure everyone knows it’s out there. I need to get it to my followers on Facebook, my fans on Google+, my subscribers on Twitter – in short, I need to make sure it’s as visible as possible.
Right now, we create almost all of our new content on my blog or on Google+. Content from the blog on my website is automatically syndicated to Jay’s website and our other social media platforms. (Ideally, a single source of content would be preferable… but Google+ doesn’t provide means for automatic syndication yet. In order to share with our very large audience on Google+, we need to manually share a link or copy and paste content to our streams.) Automatic syndication lets us send out our content to twitter, facebook, and our RSS subscribers without an additional effort on our part. So we create the content once, and everyone knows it’s there. The process takes discipline and forethought – but you can make social networks work for you.
Know your target audience.
Take some time to decide who your customers are. Are you selling prints to art collectors? Writing eBooks for budding photographers? Teaching beginners to use their cameras? Look at your strengths, determine what you want to be doing – and then decide who you are targeting. Jay and I know that our primary audience is other photographers – people who want to learn how to use their camera. So, we target our posts to appeal to those people. We include brief tips in every blog posts. We speak in a variety of forums – sharing knowledge with large groups of people so they can get to know us and our teaching styles… and share our names with their friends. And we are always looking for ways to reach out to the photographic community – even this article is part of that effort.
Make sure you are valuable to your customers.
Maybe this is obvious, but it’s absolutely critical. If you purchase one of my eBooks, I want you to come back and purchase another, right? And the only way you are going to do that is if you really feel that the eBook was valuable to you. So, we work hard to make sure that we pack those books full of information. We regularly go back and review older books to make them better, and we are constantly looking for more knowledge so we can share it with others. Workshops are no different. We want our students to go home feeling like they are better photographers than they were before they arrived… and more importantly, we want them to be confident in their ability to repeat the techniques we’ve taught. As nice as it is to come away from a workshop with some amazing photographs – what we really want to do is teach people to take amazing photographs when they are on their own and we’re not around to help out. So, figure out what your customers want, and work to make sure that you are providing that. Doing so will translate to more clients, more sales, and more word-of-mouth advertising.
Act like a professional.
I think too many photographers forget how important it is to present themselves as professionals. I’m not talking about business suits and corporate accounts. It’s really not that difficult. Start with a well-designed website that works well. Design a simple logo and print up some business cards. Respond to emails and queries in a professional manner – it’s ok to be casual, but don’t be sloppy or rude! And perhaps most importantly, present only your very best work! Don’t just stick photos up there to fill gallery space. It’s better to have a small collection of really great shots than a huge collection of mediocre ones.
Learn More about Photography from Jay and Varina Patel
If you’re looking for more inspiration, photography tips, education and webinar workshops, visit Jay and Varina’s blog over at Photography by Varina. And use this exclusive discount code to get 10% off any eBook order over $20: SMUGMUG314