Archive

Archive for the ‘business’ Category

6 Smug Features You Didn’t Know You Had

April 21, 2014 3 comments

There’s so much to SmugMug that even those of us who’ve been members for years have trouble summing it all up in a single elevator pitch. So it’s perfectly possible for you to have never known some of the great features that are (even now) lurking in your galleries.

Here are a few of our favorites.

1) Smart Galleries

Your galleries can automatically display photos that you choose.

Lots of SmugMuggers use our Collect Photos feature. But did you know you can set your galleries to automatically collect certain new photos you upload to your site? You do this simply by defining Rules and making your gallery a Smart Gallery. We’ll do the rest.

Smart Galleries are perfect for curating pics for your homepage slideshow, populating individual player galleries from team photos, displaying your newest snaps, and so many more applications we can’t even listen them all. Try it now!

There’s a lot you can do with just your keyboard.

2) Keyboard shortcuts

SmugMug’s easy to browse with one hand. Really! When you’re viewing a gallery you can hit the following keys to open the Lightbox and change the image size that you’re viewing. Here’s the list:

  • Left/Right Arrow = Prev/Next Photo
  • Shift + Left/Right Arrow = Prev/Next Page of Thumbnails
  • A = Bring up Lightbox view, Autosize photo
  • S = Lightbox, Small
  • M = Lightbox, Medium
  • L = Lightbox, Large
  • 1 = Lightbox, XL
  • 2 = Lightbox, XL2
  • 3 = Lightbox, XL3
  • O = Lightbox, Original
  • X = Exit Lightbox

Give it a whirl, and bookmark the help page in case you want to refer to this list later.

3) System Pages

Just 3 examples of totally customizable system pages already included in your SmugMug account.

You may not realize that you’ve got a few very special pages up your SmugMug sleeve that you can access by simply typing in these words to the end of your SmugMug URL:

  • 404
  • Date
  • Keyword
  • Password
  • Popular
  • Search
  • Browse

These don’t appear in your site-wide organizer because they can’t actually be moved around, but you can customize them with text, your logo, and other content blocks when you have a Power-, Portfolio-, or Business-level account. Perfect for adding your warm and sunny personality to every corner of your site.

Check out some previously published tips and ideas for making these system pages your own.

4) Opacity Slider (Power and up)

Find your opacity (alpha) sliders in your Theme’s “Advanced” tab.

You can run with any design right out of the box, but one of the best benefits of SmugMug is the ability to deeply customize your site. And there’s so many options available to you, like the ability to change the color – and opacity – of different sections like your header, sidebars, body, or footer.

Just like how rugs define a space in your room, so do these areas of your page. Setting a section color and changing its opacity (or “alpha”) goes a great way toward making your custom themes stand apart from the crowd.

Don’t be shy: dig into your Themes, click that Advanced tab, and get playing!

5) Filename display

Display your filenames for easy previewing in your sitewide Organizer.

The Organizer may be the best thing we’ve launched since sliced bread, but did you know that you can toggle the display of filenames under your thumbnails? This is a handy trick to see exactly how your images are being sorted. Combined with the browser function Command+F, you can quickly find any file in any gallery.

Find it in your sitewide Organizer, any time you’ve highlighted a gallery and have the photos displayed in the preview pane on the right. The toggle button is the little square with the line under it at top right (shown above).

6) Multiple Designs to Create and Use (Power and up)

This user has created 5 totally different looks for their SmugMug website and can swap them with a click.

You can customize any number of our site designs and swap between them whenever you wish. We’ll save them all in your account and you can access them when logged in, any time you click Customize > Choose a New Site Design. No extra charge!

This is perfect for indecisive photographers who can’t decide if they want a huge background slideshow or an organic collage of their portfolio pics on their homepage. It’s also great for festive folks who shoot calendar-based events and want to serve up a different look every season.

Just remember that when you switch designs, customizations like content blocks won’t transfer between them. However, new pages, galleries, and any other content you add (A.K.A. stuff that’s visible in your sitewide Organizer) will.

Tip: If you do create multiple designs, we recommend that you give each design a unique, descriptive name so you always know what it is. “Copy of Isis” is not very helpful. “4-Column Homepage (White Theme)” is.

We hope you dig deeper into your SmugMug sites and discover something new that makes managing your memories easier and more fun.

Enjoy!

Links to love:

Making Watermarks Easier Than Ever for Pros

April 3, 2014 9 comments

If you haven’t already heard, we recently released some new options to the way you apply watermarks to your images, but we’ve gone ahead and taken it one step further.

In the New SmugMug, you can now create, choose, edit and apply your custom watermarks all from a single location. Gone are the days of choosing your logo image from within a gallery, then tweaking it in your Account Settings.

Your New Home Base for Watermarks

You’ll still open your Account Settings to see your watermarks alongside your other pro branding tools. But now you’ll find a gorgeous, brand-new, edge-to-edge interface with a large sample photo in center, and all your watermarks in a column down the right-hand side:

Click any of your watermark previews to try it on for size. Or click the “+ Create” button at top to select a new graphic (that you’ve already designed and uploaded) for use as a fresh new watermark.

There’s even a handy button at the bottom to change the sample image to something brighter, darker, or vertical. This is a great way to get an idea of how the orientation or brightness of a photo will affect how your watermark looks.

 

And as always, you can hit the universal wrench or trash icons under each of your existing watermarks to edit and delete them, respectively.

Check out our updated help pages to get the complete details about watermarks and how they work. You’ll also notice that we’ve changed the way you edit Printmarks in exactly the same way, since Watermarks and Printmarks are very similar features.

Watermarks, in a nutshell

New to Watermarks? Here are a few important things to know:

  • New custom watermarks default to size Large and up. You can specify a different minimum size in the settings.
  • Watermarks are nondestructive, so your prints won’t include them.
  • Watermarks will need to be re-applied to your photos to display any changes you make.
  • You can have as many different watermarks on your site as you wish.
  • Watermarks are available on Portfolio and Business accounts only.

About SmugMug’s Printmarks

And if you’ve never used our Printmarks feature and are intrigued to try it, here’s a quick rundown of what they are:

  • Printmarks are like watermarks for the physical prints you sell.
  • Although we recommend you use large graphics to ensure your Printmarks print well, they are limited to covering a small fixed percentage of the print area.
  • Printmarks are great for applying your artist signature, a team logo, or a wedding date to your prints.
  • If you change your mind, Printmarks can be removed during Proof Delay.
  • The Printmarks feature is also available on Portfolio and Business accounts only.

So if you were looking for an excuse to freshen up your Watermarks and Printmarks, now’s the time! We hope that these changes make it more enjoyable and easier to manage the nuts and bolts of your photography business.

Let us know what you think! And, as always, stay tuned because there’s always more good stuff coming down the pipes from Smuggy HQ.

Links to great pro business tips we’ve shared:

 

The Non-Photographer’s Guide to SmugMug

March 12, 2014 Leave a comment

SmugMug was born and bred by photography lovers, but this doesn’t mean that SmugMug can’t be great for everyone. SmugMug is an awesome place for people from all walks of life, and we feel strongly about photography being an essential part of your life — no matter what you do.

So what’s the benefit of a photo website for people who don’t “do” photography? Easy! A beautiful and safe place online to keep everything that’s important to you. Whether you’re a mom, a student, a lawyer, a small business owner or a chef, your photos (and videos) are how you get your message across to other people.

If you or someone you know didn’t think you were pro enough for SmugMug, here’s a list of reasons why we think we’d still be a perfect fit.

Spitfire Coffee in New Orleans, LA

1) You can show off big, beautiful photos.

From XS thumbnails to edge-to-edge huge, SmugMug is based on huge, gorgeous photos that show off every pixel of what you do. Even if you’re not a photographer, big pics have a place: as a background image on your homepage or in a sample gallery that shows off your cooking, your offices, your portfolio of what you do best. No matter what your profession or what you love to do, we’re pretty sure that it’ll look great in pictures.

2) Build completely custom pages for anything you want.

Custom web pages let you create anything you dream up on your new site: price sheets, About Me, directions to your storefront or anything else you want your visitors to know about you. Fun facts? Easy! Lists of your favorite vendors? It’s a snap. Here’s a little tutorial that shows you how to do this via our easy drag-and-drop design, so you can build any page you can imagine.

20×20 Studio‘s beautiful portfolio website

3) Automatically get easy-to-read URLs.

In addition to being able to grab your own custom domain, you can make sure any page on your website has an easy-to-read link. We call them NiceNames:  easy, readable, search-engine-friendly URLs that make it drop dead simple to tell someone where to find your website, even if  you’re not at your computer. Pssst: they look great on business cards!

  • Example: http://www.macaskillphotography.com/Newborn/Diego-4-Months/

Martin Sundstrom Design‘s beautifully branded website

4) Tie together every page with your brand.

Whether you’re the head of an internationally-reknowned restaurant or you just love the colors blue and green, your website should reflect your brand. SmugMug gives you dozens of one-click themes to match virtually any mood, and the ability to create your own if you don’t find what you love in the list. And if you’ve already got a logo designed for you, set it across all of your galleries and pages so your visitors know that you’ve got your act together.

Here’s a page that shows you how to do this, and you can take a look at some beautiful examples of uniquely branded sites right here.

5) Never have to worry again about site stability & bandwidth.

Once you’ve done all the work of building your new website, the last thing you need is for it to max out when too many people visit! Not at SmugMug – we’ve always offered unlimited bandwidth and traffic because we believe that photos are meant to be shared. We’re backed by Amazon and use the most cutting-edge technology to be sure that your pages load blazingly fast, no matter where you or your viewers are. Want proof? Our site status page is always open to you: http://status.smugmug.com

Example of a family genealogy site. Learn how to archive here!

6) Complete flexibility in how to structure your site.

You can create whatever kind of site you want, from simple to complex to deep. SmugMug’s flexible organization lets you nest folders inside folders up to 7 levels deep, meaning you can organize your photos, videos and pages in a million different ways. And you can create as many folders as you wish, with more folders or galleries inside each to make the nested hierarchy of your dreams. Perfect for perfectly organized family history, your children’s lifetime in photos or anything else you do. Best of all, you can easily manage them with a clean, beautiful drag-and-drop site-wide organizer.

So what do you think? If you’ve got a website for a non-photography lifestyle or business, we’d love to see it! And if you’re still not yet sold, check the sites above to get inspiration and see what you can build.

Happy customizing!

Link list:

Let’s Connect at WPPI 2014 in Las Vegas

February 27, 2014 Leave a comment

If you’re a portrait or wedding photographer bound for WPPI next weekend in Las Vegas, please come see us! SmugMug will be hitting the expo floor from Monday, March 3rd through Wednesday, March 5th, so stop by, say hello and ask us your burning questions. Let’s connect!

We’ll have two great ways for you to win great stuff next week:

1) Photo Critique with David Beckstead 

Become a better photographer in minutes! Submit your best wedding photo now for an in-depth critique by one of the Top 10 Best Wedding Photographers in the World, David Beckstead. Details here.

2) Snap a Smuggy Selfie

Snap a fun self portrait with one of our SmugMug Booth Babes (or just with the SmugMug logo), tag it and share to win part of $2400+ worth of prizes. Winners announced each day of the WPPI expo. Details here.

We’ve lined up an impressive list of totally free seminars and SmugMug demos led by pro photographers (who also happen to be SmugMug friends) ready to impart their knowledge of marketing, business and the craft with you. You’ll also get the chance to talk with some of SmugMug’s Product Managers, Engineers and Design teams, so bring your feedback, suggestions and a winning smile.

Find a complete list of times, dates and topics right here on the handy reference page we’ve built for you here. Bookmark it, love it, keep it close at hand.

http://school.smugmug.com/WPPI

See you soon, wedding pros!

Pro tip: Sell Downloads and Don’t Leave Money on the Table

February 25, 2014 4 comments

Hey there, Portfolio and Business photographers: We’ve heard that a lot of you didn’t know that you could make money selling digital files on SmugMug. And maybe there are those of you who did know, but still weren’t sure about how to get  going.

Your photo clients may not always be looking for just traditional paper prints. So we’re here to show you that with just a few extra clicks, you can start selling digital photos and videos in addition to your usual physical print items.

Our latest pro article spotlights this commercial conundrum. We discuss why digital sales are essential to most any photographers’ businesses… and how you can get set up so that you’re not leaving money on the table.

Read the full article now on SmugMug Academy >>

Vote for SmugMug: Best Bootstrapped Startup

January 15, 2014 3 comments

Holy moly, SmugMug fans! Because of your amazing support, SmugMug’s been picked as a finalist for the 2013 Crunchies Awards.

Pinch us, it’s real!

We’ve been bootstrapped for 11 years with millions of customers and billions of happy photos. Would you help us take it all the way and become the “Best Bootstrapped Startup” of 2013? If you think we are and want to make your photos proud, we’d love to have your votes again.

  • Simply visit the Crunchies site and start voting now! You can vote once a day through 11:59pm PST, Sunday, January 26, 2014.

SmugMug’s always been known for support, but your votes have shown us what “support” really means. Thank you for all that you’ve given us over the years: your comments, your shares, your likes, your stories, your ideas, and above all the glaring hard truth when we needed it most. We’d never have made it this far without you. :)

Exhilarating photo of SmugMug Support Hero Ana Pogačar taken by… Ana Pogačar!

Categories: business, Contest, SmugMug, Users

Your Favorite Smug Tips of 2013

December 23, 2013 2 comments

In the last year we’ve put out a lot of posts on this blog: product announcements, tutorials on taking better photos, tips to make more moolah and articles on how to get the most out of SmugMug.

So in case you weren’t glued to every moment we typed here, we’re sharing one last chance to catch your top 5 favorite articles that you may not have seen:

Festive photo by Rachel McFarlin Photography

1) 5 Lies Your Camera Likes to Tell

Think your camera is your best friend? Think again! Keep these tips close so that you get the perfect picture in even the trickiest situation. Read more >>

2) How to Make a Photo Blog

The new SmugMug’s powerful customization options makes it a snap for Power, Portfolio and Business account holders to create their own completely custom Pages… perfect for bloggers. Read more >>

3) The Save Photo Reminder

Scared that people are stealing your full-resolution photos out of your gallery? Don’t worry, we show you how you can tell if it’s happening or not… and what you can do to stop it. Read more >> 

4) 5 Killer Locations for Your Portrait Sessions

Bored of the same old look? Try these ideas for fresher, fun family portraits, or with your next photo shoot with any client. The best locations may be hiding right under your nose. Read more >>

5) Guide Your Guests to the Gold

Why confuse your site visitors? We picked some of the best examples of beautiful, easy-to-navigate sites on SmugMug and show you just why they work so well. Read more >>

And since we’re talking about recaps, it only makes sense to share the “top” five of the more subtle articles that deserve a second round in the spotlight! Here they are:

Beautiful Boudoir portraits by Je Revele Fine Art Photography

1) How to Succeed in the Business of Love

Our friends at Je Revele Fine Art Portraiture explain their secrets behind building – and maintaining – a happy client base. Perfect for planning your 2014 portrait and wedding schedule! Read more >>

2) Why Events Are Best for Your Business

If you’re a pro with a Business account, Events are our #1 favorite tool that you probably don’t know about. Here’s why they work, what your customer will see, and some tried-and-true suggestions for integrating them into your portrait and wedding workflow. Read more >>

3) 5 Things Your Client Needs to Hear

Are your subjects happy? Confused? Confident in your ability to get the shot? Here are our pros’ top tips on what to tell your models so that you have a successful photo shoot… and they have a great time, too. Read more >>

4) How to Make your Visitors Feel at Home

Having a great website is more than just throwing some photos up on the web. Here are our suggestions for creating a helpful, pleasant experience for the people who browse your site. Clients, too! Read more >>

5) How to Organize a Photo Walk

Our photo-fiend-friend Scott Jarvie is known for his ability to rally local photographers to get up and get out shooting! If you’d like to take action and inspire your photo-neighbors to go snapping with you, here’s a few planning tips to get you on your way. Read more >>

We hope you have a safe, warm, happy and thoroughly joyous holiday!

Get to Know Standout Prints from WHCC

December 13, 2013 2 comments

Next in our showcase series of SmugMug pro print labs is WHCC. We joined forces with them two Februaries ago, after you told us just how fantastically they serve the wedding and portrait photography industry. Today we got a behind-the-scenes look at their Standout prints, a wonderful, lightweight option for pros like you looking to buy (or sell!) alternatives to the traditional mat and frame. They’re available on all Portfolio and Business account Pricelists in sizes up to 30×40 and in Lustre, Glossy and Metallic paper finishes. 

How do all of you at WHCC stay on top of all the changes and trends in the print market?

We receive a lot of excellent suggestions from our clients! They provide us with great feedback on new products they want or simple ways we can improve or expand our current products to include more variety and selection.

We also stay on top of the trends by staying active and involved in the photographic community and industry. What are today’s photographers looking for? What types of products are popular with their clients? How are they using these products to increase sales? Seeing the many different types of photographers out there and how they use or display different products helps trigger ideas that we can put a creative spin on.

How do your employees stay in the loop?

Photography is such a trendy and ever-changing industry, and our staff stays involved in the community on a frequent basis to keep track of what’s new and popular. They love being able to share input and ideas on current and future products and to be able to get the inside scoop on exciting new products in the works. Since many of our staff members are also working photographers they realize the importance of a well-crafted product. They take pride in offering only top quality products with supreme attention to detail and craftsmanship. That’s why “Often First, Always Best” is our belief for developing new products and services. We constantly strive to be the first to bring great new products and services to our clients. The only thing we want more than being first is giving you the best. Not just our best, the industry’s best.

What’s the history of your Standout prints? Was there a lengthly list of prototypes before today’s version hit the market?

We did not produce our original Black edged Standout mounting substrates ourselves when this product first launched back in 2005. However as Standout gained in popularity as a Wall Display product, we knew we could do more with this product and so we brought the production in-house. This allowed us to keep tighter controls on the quality and inventory levels as well as expand the product. We now offer a total of five edge options including Black, White, Light Wood, Stainless Steel and Bamboo.

What are some of the best features of Standout prints?

Standout has a lot of great features, including its affordability and that it arrives ready to hang. With its light weight and pre-drilled holes, anyone can easily hang these in their home or office.

Standouts are also very versatile, not only with their popular sizes to create large images to sleek collages, but they come in a variety of depths and edging options that will fit anyone’s style.

How would you recommend photographers show off Standouts best?

Metallic Photographic Prints really pop when paired with Stainless Steel edging. Or pair it with a black and white image to create a well-polished, modern looking display. The Light Wood and Bamboo edging is very complementary to outdoor images, while White makes a great use for kids and newborns. Stick with the classic Black for a simple and sleek look or as an easy go-to option for any Senior or wedding image.

Thanks again to the folks at WHCC for sharing their thoughts about what it takes to bring a great print product to market! Remember that everyone at SmugMug can easily turn their favorite photos into prints and gifts by opening any gallery and clicking the Add to Cart button, and SmugMug Portfolio and Business levels can price, sell and fulfill print orders from four print labs. If you’ve disabled printing to visitors, the button will read “Owner Buy.” See how to print at SmugMug.

5 Pro Tips for Successful Family Photo Shoots & a Free Craftsy Class for You

November 22, 2013 5 comments

The holidays are a perfect time to practice your portrait-taking skills.  Bring out the best in your subjects and take memorable family portraits with some expert instruction! Because we at SmugMug are big fans of photo education, we’ve asked author and professional photographer Kirk Tuck to reveal his top five tips for successful family photo sessions. Learn the essential skills for capturing beautiful family portraits in Kirk Tuck’s FREE online class, Professional Family Portraits, over on Craftsy.com.

1. Bring Out the Best in Mature Subjects

Try adding fill light with flash, or even a cheap piece of foam core. Use off-camera flash as your main light and use umbrellas (cheap and easy) to modify the light. Or situate your couple in their living room for stunning environmental portraits.

2. Capture Toddlers

Toddlers are particularly hard to pose and it’s typically difficult to maintain their attention; make the best of the small window you have with them by limiting their distractions. Get down on their level, and use simple items like a lit match to capture their attention (and get that wonderment-look).

3. Set Up a Studio in Any Home

In a few simple steps you can transform any garage into a studio. When you lift the garage door you have great ambient light that comes in! If the house or garage is cluttered, bring a gray seamless backdrop. Be sure to consider the color of the walls and ceilings when bouncing flash, too, because colored walls can tint your images.

4. Success with Posing Larger Groups

Take the time to thoughtfully choose your location, for example look for hills, walls and contours. You want to shoot in the shade so you can have even light. When it comes to arranging and posing groups, odd numbers are best, form triangles and have the family members slightly face each other to show a connection.

5. Get the Best Results with Your Digital Editing

No photo is complete until it has been taken into the digital darkroom: Adobe Lightroom and Photoshop. Use the healing tool to remove scars and soften wrinkles in Photoshop. And, use the sliders in your layers to make believable changes in skin blemishes, like wrinkles.

In the FREE online Craftsy class, Professional Family Portraits, Kirk will cover:

  • Advanced strategies of family portraiture as Kirk shares his best techniques for lighting, posing and composition.
  • Fail-proof ways to take adorable shots of even the most impatient little ones.
  • Using foam core, umbrellas and bounce flash to create ideal lighting in any setting, and explore broad and short lighting for warm, engaging portraits.
  • Quick, effective strategies for transforming any room into an uncluttered studio – even a garage!
  • How to select a location and direct poses for a large group photo.
  • Step-by-step post-processing strategies to remove blemishes, soften wrinkles and adjust color cast to ensure your portraits have professional polish.
  • All the benefits of an in-person seminar from the convenience of your home.

Kirk will critique your photos and answer any questions you have, and since you’ll own your class forever, you can learn at your own pace and revisit techniques before your next shoot.

Sign up for Professional Family Portraits for free now, and take natural, high-quality photos that preserve precious moments in time.

What are some of your own favorite tips and tricks for photographing your families? Share your ideas in the comments below!

Commercial photographer Kirk Tuck has photographed many extraordinary people, from President Bill Clinton to Academy Award winner Renée Zellweger. He’s also authored several books including Photographic Lighting Equipment: A Comprehensive Guide for Digital Photographers, Minimalist Lighting: Professional Techniques for Location Photography, and Commercial Photography Handbook: Business Techniques for Professional Digital Photographers.

Categories: business, photography, Sales

Picture Perfect Pet Photography

November 20, 2013 3 comments

Can’t quite capture Fido’s charisma? Keep snapping the backside of Senior Pussyboots? Yeah, we know. As puppy-loving photographers ourselves, we understand the unique challenges that come with photogging furry friends. When your subject shakes at the first sign of a squirrel, chases it’s own tail, and can’t smile worth a darn, you might wanna declare animal photography an art for the dogs. But there are definite secrets to snapping pet pictures so good, they’ll make you drool.

SmugMug pro Kira Stackhouse, throws us a bone and let us in on her top tips for taking animal photos. Because, after all, dogs can’t learn new tricks…but photographers sure can.

About Kira Stackhouse: An award-winning, San Francisco-based animal and pet photographer, Kira’s modern, colorful images of animals have been featured in books, magazines and websites nationwide. She has photographed more than a thousand rescue dogs and cats, helping them find homes in the San Francisco Bay Area. Kira is the creator and author of Project DOG, an online movement to promote responsible pet ownership. In her free time, Kira hangs out with her dogs and cats, and competes in triathlons and half marathons. She loves egg sandwiches, french fries, a good cappuccino and pizza that does not flop.

Kira shared her best business tips and let us know which SmugMug tools she loves most.
Read the full interview with Kira, and plan to include your pet in your holiday portraits this year.

Categories: business, photography
Follow

Get every new post delivered to your Inbox.

Join 2,618 other followers

%d bloggers like this: