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A New and Improved Way to Add Prints to Your Cart

December 5, 2014 95 comments

Over the years we’ve gotten so much great feedback from you, our customers, about buying and what your fans have reported back about the buying experience. So today is big news for you: we’ve remodeled the Add to Cart step to make it cleaner, simpler, and smoother for all!

To check it out, navigate to any photo you have for sale on your site and click Buy Photos > This Photo.

Instead of this:

Shopping on Old SmugMug, AKA: “Where are my glasses?”

You’ll see this:

SmugMug’s new Add to Cart layout. Ah, much better!

What Changed?

We’ve completely revamped the first half of the shopping process, when you’re adding photos into your cart. Here’s what’s new:

  • You’ll see a larger, prettier preview of your photo on the left. You’ll know for sure which pic you’re viewing.
  • There’s now an easier-to-follow item selection pane on the right. All the same products and options are there, and it’s much easier to drill down to what you want.
  • You’ll now adjust cropping in that same window as soon as you choose your print size. With borders and boundaries bigger and easier to see, there’s less chance something vital will get cropped out in your print.
  • All of this automagically scales to fit smaller screen sizes, making shopping on-the-go as easy as just a few taps.

Crop and adjust without changing screens.

How Do I Get It?

You’ve already got it! The updated design is already sparkling up all accounts on New SmugMug. So add a photo to your cart to see it in action.

Tip: Be sure to try it on an updated browser. If you have Internet Explorer 9 or below, you’ll still see the old design.

Click through to choose your print. You can step back at any time.

Speedy shopper? Look below to add a previous print size, lickity-split.

Shoppers on Old SmugMug sites will also see the old shopping design, so Preview your site in New SmugMug to check it out and use it yourself. However, you’ll need to Publish your New SmugMug site to let your fans and customers use it, too.

More Help & Info

The checkout part hasn’t changed with this release, but we knew you’d ask. :) It’s in the works, and of course we’ll share as soon as we’ve got something ready to show you.

For more info about what’s changed and how the new process works, check out our updated help pages. And if you have any additional questions, reach out to our fabulous 24/7 Support Heroes. We always love to hear from you.

Link Roundup:

Pro Tip: 7 Reasons You Just Lost a Sale

September 23, 2014 4 comments

While you’re here at SmugMug, we want you to succeed. It’s in our blood, as we’re photographers ourselves and everything at SmugMug was borne out of our very own needs to capture the world.

Our Support Heroes often get questions from pros wondering why customers aren’t buying their prints and downloads. So here are some top fixes we’ve found to help cure those lackluster sales.

1) Buying Isn’t Enabled

This is pretty key, but is buying enabled in your galleries? By default it’s on, but just in case you should always look to see if the button in your galleries says “Buy” or “Owner Buy.” If it says the latter (or if you log out and don’t see a Buy button at all), buying is disabled for guests. Owner Buy is useful for those of you who don’t want to sell, but still may want a buy a print for your own living room.

How to fix it: Open your gallery settings and look under the “Shopping” tab. The shopping cart toggle is right at the top of the list, so be sure that’s set to ON.

2) Your Pricing Isn’t Set Up

Maybe people are buying your photos at-cost, with no profit to you? This is the nightmare of some photographers, so be absolutely sure that you’re not sitting there accidentally giving away those photos. Fortunately at SmugMug, Portfolio and Business users can literally set it and forget it with Pricelists, so you can set your markup, sit back, and just let the money roll in.

How to fix it: Visit your Pricelists manager, found in your Account Settings > Business tab. Add in products to your default Pricelist, fill in a few numbers, then save it. All galleries on your site with buying enabled will now reflect those prices to your fans. Business account members can create multiple Pricelists and can apply them to different galleries. Find out more info on our help pages.

3) Nobody Knows You Exist

If you build it, will they come? On the internet, the answer is “No.” Even coding up the most beautiful site won’t make magic if no one on the web is talking about you. So take that first step and share the link, post photos to social media, and create buzz so that Google (and potential new clients) hears about you.

How to fix it: You can copy the link to your site, a gallery, or even a single image right from the address bar in your browser. Or use our handy Get a Link feature. Also, check your site-wide privacy settings and fill out your site metadata so that relevant, descriptive words show up when people search for you.

4) Your Clients Got Totally Lost

The architecture of your site is more important than you may think it is. We’ve covered this in the past, but we can’t stress enough that you should make the content you want surfaced as visible as possible. When in doubt, give your clients a direct link to the gallery containing their photos, so they don’t wander off and get lost.

How to fix it: You can Get a Link to share a gallery or a photo. Have multiple galleries to share? Try Sharegroups (which can also be protected with passwords), or Events & Favorites. The latter is worth its weight in gold for pros, because it lets clients tag the images they love best.

5) They Couldn’t Reach You

What happens when they have a question that only you can answer? How much do you charge? Are you available for a September session? Can they hire you? You’d want to be sure that your email address is available front and center. But we’re surprised at the number of websites we see where this info is hidden, buried, or just plain not included. It’s no wonder sales are slow!

How to fix it: Fill out your SmugMug Profile (found in the top right corner of your logged-in header) with your contact email, then be sure to add a contact link to your menu bar. We won’t expose your email address to spammers, but will send messages from the SmugMug contact form to you. Here’s more info about crafting an effective menu bar.

6) They’re Just Downloading the Photo

Why pay for a photo when you can get it for free? If this thought makes you cringe, then we rest our case. Because SmugMug users come from all walks of life, lots of family use the free download feature to share photos with friends and family. But as a pro, you’d probably prefer cash, so you should double-check that the pictures you’re selling aren’t open for the picking.

How to fix it: Check your image-protection settings to be sure that Originals aren’t enabled in your galleries, which allows any viewer to save a full-res copy to their computers. You can also flip on Right-Click Protection to foil them further.

7) They’re Scared of You

Even if you’re not particularly warm and fuzzy by nature, it pays to be friendly in your most public space. Practice good marketing mojo, and this will be reflected back in the quality of client that hires you. Imbue the text around your site with your own voice and personality, and be sure to guide them each step of the way towards browsing more, reaching out to you, and buying a print.

How to fix it: Our top three picks for warming up your site are (1) your Right-Click Protection message, (2) your gallery description field, and (3) your About page. We’ve always recommended making your Right-Click Protection message helpful, not threatening. The gallery description shows up over your photos and is the first thing they see when they open it, so be sure to greet guests and give them step-by-step instructions on how to buy photos. Combined with your own heroic story on a custom About page, you’ll get fans checking out in no time.

Good luck and happy selling! If you’ve found your own way to troubleshoot slow sales and aren’t afraid to share your tips with fellow pros, we’d love to hear it

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Link roundup:

 

Pros, Your Fans Are Gonna Love This

August 21, 2014 12 comments

While we’ve had tutorial videos and archived webinars forever, today we’re happy to show you the latest additions to our library: How to Buy Prints & Downloads.

Two New Videos for You to Share

Pros have often asked us for tools that will help sell more prints, gifts, and downloads, because occasionally your fans need a little extra push. So we’ve created a long-format tutorial (7:58) and a short-format tutorial (4:52) showing your fans how to add photos to the shopping cart, understand those framing and cropping options, and check out. Here’s the short version:

We hope that you’ll share these with your clients, or even embed them into your site so that they’re viewable at any time. Tip: Use Customize > Customize Site and drop a YouTube video Content Block onto the page. You can get the video link above.

Here’s to smoother sales at SmugMug!

P.S. Did you know that we have a 100% guarantee on all items ordered through your SmugMug galleries? If you or your customer are not happy for ANY reason, we’ll fix it or replace it for free. We mean it.

Links you’ll love:

New: Customize Your Right-Click Protection Message

August 12, 2014 18 comments

… and use your powers for good, not evil.

A quick update this morning for pros who use right-click protection to stop thieves from grabbing your pics: we’ve added the ability to customize the message that displays when viewers right click your protected photos.

This is something that you could do using CSS customization in Old SmugMug, but we think it’s such an important piece of building a great experience on your site, we wanted to make it drop-dead simple for you to do this in the new, beautiful SmugMug.

Get It Set Up

 

 

Visit your Account Settings and look under your Privacy tab. Scroll down a bit and you’ll see a brand new “Right-Click Message” field. Fill that out, save your changes, and test right-clicking on photos in your protected galleries to see how it looks. Here’s more help.

Tip: We recommend being firm but friendly. If you have prints for sale, ask them to look for the Buy button to grab one of your photos in a legit way.

A Word About Image Theft

As always, we want to share some helpful info about image protection and what to expect. After all, if you’re paying us for a pro-level account, you should get the best bang for your buck!

We hear a lot from ambitious pros who rely on tools like Right-Click Protection way more heavily than they probably should. Why’s this bad? Right-Click Protection is just a deterrent, and if someone really wants to download a free copy of your image, there are several things they’ll try. For example, they can snap a screen grab, so be sure to use the full suite of image protection tools if you’re really worried about this. Here’s a quick review of your options:

  • Right-Click Protection. Displays a popup window when any part of the gallery is clicked. Fabulous when coupled with a warm, friendly message encouraging fans to buy.
  • Display Size. Limits the size of the images viewers can see. Great for foiling screen grabbers.
  • Watermarking. Logo or text placed over your display copies. Add your URL, enable sharing, and you’ve got yourself a ton of free advertising for your biz. The best bit? Your prints still print clean.

We hope this helps those of you who are new to SmugMug, are new to photography, or who just haven’t fiddled with your site lately and are looking to brush up on the basics.

And as always, be sure to let us know if you have questions, problems, or just need some advice getting your site working the way you want. We’re here. 

Link roundup: 

5 Camera Tips Pros Wished They’d Known Sooner

August 5, 2014 8 comments

They say your first 10,000 pictures are your worst, or that it takes 10 years to become an expert. While we can’t necessarily refute those words of wisdom, we can share tips from our team of passionate photographers that may help shorten that climb to the top.

1) f/8 Is Usually Best

Without getting too deep into the details about optics and light paths, your lens has a sharpest point within the range of f-stops that you see on it. As a rule, the largest and smallest ends of the range are the softest, or least sharp, and f/8 or somewhere in the middle is where you’ll get the sharpest images. This varies by lens of course, but we suggest shooting your own test shots of the same subject at different apertures, zooming in, and seeing how that affects your images.

Tip: Don’t know what f/8 translates to in your photos? You can search for any kind of photo on SmugMug and then refine your search to see just the photos shot within a specific aperture range. Neat!

2) Cropping is OK

Unless you’ve jumped straight into big league macro or wildlife communities (where cropping is “cheating”) it’s totally fine to take your original photo and crop it so you have a better, stronger composition. Or maybe you just used the wrong lens and need a bit more zoom. Either way, it’s your trade secret and artistic decisions like this are part of what makes you – the photographer – unique.

Tip: You don’t have to crop before you upload to your SmugMug galleries. Use our handy Photo Tools to crop your images, or even Make a Copy and crop that one so you can compare the two and see which version you like best.

3) Renting is OK

You don’t have to own the gear to shoot with the gear. So you can’t drop $14K on a 800mm lens to shoot the next game? No problem – pay a pittance to have one for just the time you need, then send it back and call it a job well done. We can’t all be big spenders… even if we strive to get the perfect shot every time.

Tip: Our friends at Borrowlenses.com have a huge variety of photo, video, and lighting gear for every reason that needs a camera. You can even customize the amount of time you rent, if the standard time spans won’t work for you. Plus, SmugMug customers get an extra 10% off your entire order.

4) Editing is Essential

While we’ve stressed before that getting your photos right SOOC is good practice, it’s rare when a photo looks better raw than polished. Even the most perfectly-lit, powerfully-composed photo can benefit from a few finishing tweaks to color, sharpness, and other aspects that make pop to the eye. So even if you think that sunset couldn’t get better than it is, just give it a boost and see what happens. You just might like what you find.

Tip: You’ve got the power of Photo Effects (in your Photo Tools) and Picmonkey for the photos that live in your SmugMug galleries. But take it a step further with Lightroom: with the ability to sync and publish direct to SmugMug and pro-worthy features simple enough for beginners, we think you’ll be hooked. Check out the tutorials and see why.

5) Technique Can Solve (Pretty Much) Anything

Backlit subject? Contrasty sunset? Wind in your umbrellas? White dress, red walls? All of these scenarios (and thousands more) can throw a monkey wrench into how you thought the shoot would go, but you can still get the final photo you had in mind with practice, practice, practice. Study hard, stay inspired, experiment, and make mistakes. Lots of mistakes. The more you know, the more you can overcome challenges that would throw photo greenhorns into despair.

Tip: We can’t promise to have a ready answer to every problem, but we’re trying. As photographers ourselves, we strive to write and deliver photography-, website-, and business-focused articles on our blog, the SmugMug School website, and through our email newsletters. It’s our mission to help make photography (and whatever you do with it) more fun.

Links to love:

Smug Tip: Take Your Photos Further With These Smug Features

July 2, 2014 6 comments

SmugMuggers come from all walks of life, which is something we love to see. Whether it’s weddings, kids, cats, trucks, races, bikes, mountains, flowers, architecture, travel, or cat trucking races (hey, you never know), there’s room for you at our table.

There’s so many features built in to every account, you may not realize how some of them could really take what you’re shooting to the next level. So today here are a few of our tips on Smug features you may want to use, depending on the things you most love to shoot.

Family Snappers 

Does your heart and soul stay close to home? Photos are proof that you and your family have truly lived… and had fun! But we don’t always want those photos to fall into the wrong hands, or for your favorite memory to get lost in the jumble.

• Privacy settings. Be sure to occasionally log out of your account and view your SmugMug galleries as a guest. Are the galleries you meant to be unlisted truly hidden? What happens when you log out and view a passworded gallery? Remember that you can review all the different privacy options available to you via your Account Settings and individual Folder and Gallery Settings, or from our help pages.

• Folders and Galleries. The new SmugMug gives you the ability to nest your folders and galleries 5 levels deep, meaning you have up to 7 layers of organization available to you. Move your content so it makes the most sense to you, whether it’s organizing your photos by child, by event, or even by year. Or a combination of everything.

Client-Seeking Pros

If you’re putting your business online, there’s a few things we recommend that you do to have maximum impact with your potential client base. Remember: It doesn’t matter whether your profession is photography or not — SmugMug’s great for businesses of all types.

• “Best-of” Galleries. Even if you’re a chef, your site should show off what you do. Whether it’s in pictures or video or text, your incoming clients are going to want to get a taste of what you do and what makes you unique. So create a gallery or a page full of content blocks that visually delivers your elevator pitch.  Upload your best, or Collect and curate them from other galleries around your site. Don’t forget to link to it from your menu bar, so it’s easy to find!

• Contact Forms. We still can’t believe how many websites we see that make it difficult (or impossible) to contact the owner. Simply put: If you want people to hire you, compliment you, or otherwise tell you you’re awesome, be sure that your email address or phone number is clearly visible at the top or bottom of your homepage. Shy about spam? SmugMug gives you a safe, ready-to-go contact form for your footer, which you can also place in your menu bar.

World Travelers

You may not keep track of which time zone you’re in, but you should always remember where you took those photos. How else would you find your way back to that perfect beach, or where you got those great noodles?

• Maps & Pins. If you take photos on your mobile phone, or if your camera is already set up to geotag your images, great! Your photos will keep their locational data when you upload to SmugMug. Or you can add locations manually by going to your Photo Tools. Once that’s done, simply display the map anywhere on your site.

• Text Content Blocks. A photo may be worth a thousand words, but a few lines about what you did and how you got there sure never hurts. The content blocks you can drag onto your homepage and custom pages are a great start for Power, Portfolio, and Business accounts, but all users can simply fill in the Title and Caption fields under every photo.

The Socially Savvy

Social media is great, but you really don’t know how long your content will exist on there before it gets deleted. You can easily build a forever home on SmugMug and style it to point to all the places online you like to hang out.

• The Social Designs. Put all your cards on the table with our default “SmugMug” design, or (if you’ve got a Power, Portfolio, or Business account) the similar-looking “Dash” design. Both of these let you set a profile pic and display your name, a cover photo, and list out your favorite social network icons.

• Share Buttons & Comments. These are two simple content blocks you can drop anywhere on your site to help your visitors share your photos with friends and engage in healthy discussion. Did you also know that you have styling options for your social media buttons? Be sure to check the individual settings.

• Publish to Facebook. If you’d rather post your pics directly in Facebook, try this feature. You can apply a custom watermark and choose the maximum file size to be copied over into its very own album on Facebook, so they can see the whole set, but you’re still protected from image theft.

Event and Sports Shooters

If your adrenaline gets going when the competition does, you probably have a fair number of galleries holding some of your most exciting photos… which can quickly get unruly and out of hand. The key to staying in the game is to stay organized, and be sure that every single subject in every photo can be found.

• Keywords. This is arguably more important for sports photographers than the photos themselves. Seriously though, you’re going to want to keyword your images not just with the event you shot, but with location, date, and even player name if it applies to your shoot. Your clients will thank you. Just don’t forgot to display a search box or a keyword cloud so they can take advantage of it.

• Site-wide Organizer. Like the family tips we mentioned above, proper organization via SmugMug’s 7 layers of Folders and Galleries are invaluable when it comes to busy event seasons and the many different things that you shoot. So be sure to structure your site clearly and easily, simple enough for you, your assistants, and your clients so that they can find exactly what it is they’re looking for.

Those are our tips and we hope that, no matter what you shoot or how long you’ve been with SmugMug, you discover something new. And if you didn’t, tell us – What do you take pictures of, and what features have you used to make the most of it?

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Link roundup:

Photo Tip: 5 Reasons Why We Fell in Love with Lightroom

June 4, 2014 113 comments

It’s been a while since we’ve talked about our love for one of the best photo tools on the market, Lightroom. We’re going to share some of our favorite things about it that knocks our socks off and why we hope you’ll give it a try, too. Plus, if you’re just scared about diving into the Adobe pool, we’re giving away 4 (signed!) copies of Scott Kelby’s fantastic instructional book, The Adobe Photoshop Lightroom 5 Book for Digital Photographers, at the end of this post.

So keep reading to see how you can win yours!

Now, here are our top 5 reasons why Lightroom’s awesome.

1) Keywording Is a Breeze

Keywords are a small, but important part of getting your photos properly searchable. Whether you’ll be looking through your own galleries or hoping to cash in on sales sparked by Google, keywording is how you get there.

While SmugMug has great bulk keyword and caption tools, adding them during your Lightroom workflow is a step saver and has the added benefit of adding the keywords to the photo’s metadata.

You can enter keywords using the Library module, and even apply them to batches of photos all at once. The best part? Lightroom will automatically suggest keywords you’ve used before when you start typing.

And yes, these keywords and captions will transfer over to SmugMug when you publish.

2) No JPGs Required

Unless you’re new to SmugMug, you probably already know that we’ve got a free Publish to SmugMug plugin available in Lightroom. (You can download it here.)The fact that it doesn’t cost a cent is pretty great, but even better is that you can easily Publish your photos to new or existing galleries on your SmugMug account, all without needing to create — or store — a separate JPG file on your computer’s hard drive.

Try the easy, one-click syncing between your Lightroom catalog and your SmugMug folder structure. We’ll worry about your JPG storage so you don’t have to.

3) Everything’s Better in Bulk

The greatest power of Lightroom is how easily it lets you do sweeping changes to swaths of photos at once. Presets, flags, and anything you can think of — you can add them with just a few clicks and get your event photos out the door and into your clients’ inboxes in no time.

Check out this post that Adobe educator Matt Kloskowski did for us to help sift through your massive photo piles with ease.

4) Easy-to-Replace Proofs

Pro photographers, this one’s for you: When your client orders prints from your SmugMug galleries and you’ve set up Proof Delay, did you know that you can use Lightroom to quickly polish, edit, and republish only those photos back to your SmugMug galleries before sending the order to the lab?

We think this is the biggest lifesaver for any photographer who knows their clients will buy only a few photos out of thousands. Rather than editing every single photo from the shoot, simply upload your proofs and let them make their choice.

Tip: Take it a step further with Events & Favorites. Lightroom will sync their Favorites galleries and pull their choices back into your catalog, making it even easier for you to edit (and republish) just the ones they love best.

5) It’s Always Improving

Adobe’s always making their products more powerful and better for you, and we are, too. Both Lightroom and the SmugMug plugin check automatically for updates, and you’ll notice this when you open up the program and see that window.

What we’ve added recently: The ability to choose your gallery’s Featured Photo via the plugin, and the ability to create/edit/delete Quick Settings, Watermarks, and Printmarks. And lots more.

You can always check to see the updates we’ve made to the plugin on the dedicated page in our help pages.

The Book Giveaway

As promised, we’ve got 4 signed copies of Scott Kelby’s best-selling Lightroom 5 bible to give away, The Adobe Photoshop Lightroom 5 Book for Digital Photographers:

This comprehensive book covers everything from basic sliders to Scott’s own workflow, and is the #1 Lightroom book on the market (with good reason). So if you’re ready to get this into your hands and begin your journey to becoming a Lightroom wizard, simply leave a comment below and include these two responses:

1) What are the biggest stumbling blocks in your photo editing workflow?

2) A link to your SmugMug website (so we know how to reach you if you win)

We’ll choose 4 lucky random winners on Wednesday, June 11th, 2014, and announce them right here.

Stay tuned, good luck, and watch this space!

UPDATE 6/11/2014: Winners! We randomly picked 4 winners who commented here and here’s who we drew:

We’ll be in touch with you individually to deliver your books. Congrats!

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