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Pros, Your Fans Are Gonna Love This

August 21, 2014 10 comments

While we’ve had tutorial videos and archived webinars forever, today we’re happy to show you the latest additions to our library: How to Buy Prints & Downloads.

Two New Videos for You to Share

Pros have often asked us for tools that will help sell more prints, gifts, and downloads, because occasionally your fans need a little extra push. So we’ve created a long-format tutorial (7:58) and a short-format tutorial (4:52) showing your fans how to add photos to the shopping cart, understand those framing and cropping options, and check out. Here’s the short version:

We hope that you’ll share these with your clients, or even embed them into your site so that they’re viewable at any time. Tip: Use Customize > Customize Site and drop a YouTube video Content Block onto the page. You can get the video link above.

Here’s to smoother sales at SmugMug!

P.S. Did you know that we have a 100% guarantee on all items ordered through your SmugMug galleries? If you or your customer are not happy for ANY reason, we’ll fix it or replace it for free. We mean it.

Links you’ll love:

New: Customize Your Right-Click Protection Message

August 12, 2014 16 comments

… and use your powers for good, not evil.

A quick update this morning for pros who use right-click protection to stop thieves from grabbing your pics: we’ve added the ability to customize the message that displays when viewers right click your protected photos.

This is something that you could do using CSS customization in Old SmugMug, but we think it’s such an important piece of building a great experience on your site, we wanted to make it drop-dead simple for you to do this in the new, beautiful SmugMug.

Get It Set Up

 

 

Visit your Account Settings and look under your Privacy tab. Scroll down a bit and you’ll see a brand new “Right-Click Message” field. Fill that out, save your changes, and test right-clicking on photos in your protected galleries to see how it looks. Here’s more help.

Tip: We recommend being firm but friendly. If you have prints for sale, ask them to look for the Buy button to grab one of your photos in a legit way.

A Word About Image Theft

As always, we want to share some helpful info about image protection and what to expect. After all, if you’re paying us for a pro-level account, you should get the best bang for your buck!

We hear a lot from ambitious pros who rely on tools like Right-Click Protection way more heavily than they probably should. Why’s this bad? Right-Click Protection is just a deterrent, and if someone really wants to download a free copy of your image, there are several things they’ll try. For example, they can snap a screen grab, so be sure to use the full suite of image protection tools if you’re really worried about this. Here’s a quick review of your options:

  • Right-Click Protection. Displays a popup window when any part of the gallery is clicked. Fabulous when coupled with a warm, friendly message encouraging fans to buy.
  • Display Size. Limits the size of the images viewers can see. Great for foiling screen grabbers.
  • Watermarking. Logo or text placed over your display copies. Add your URL, enable sharing, and you’ve got yourself a ton of free advertising for your biz. The best bit? Your prints still print clean.

We hope this helps those of you who are new to SmugMug, are new to photography, or who just haven’t fiddled with your site lately and are looking to brush up on the basics.

And as always, be sure to let us know if you have questions, problems, or just need some advice getting your site working the way you want. We’re here. 

Link roundup: 

5 Camera Tips Pros Wished They’d Known Sooner

August 5, 2014 5 comments

They say your first 10,000 pictures are your worst, or that it takes 10 years to become an expert. While we can’t necessarily refute those words of wisdom, we can share tips from our team of passionate photographers that may help shorten that climb to the top.

1) f/8 Is Usually Best

Without getting too deep into the details about optics and light paths, your lens has a sharpest point within the range of f-stops that you see on it. As a rule, the largest and smallest ends of the range are the softest, or least sharp, and f/8 or somewhere in the middle is where you’ll get the sharpest images. This varies by lens of course, but we suggest shooting your own test shots of the same subject at different apertures, zooming in, and seeing how that affects your images.

Tip: Don’t know what f/8 translates to in your photos? You can search for any kind of photo on SmugMug and then refine your search to see just the photos shot within a specific aperture range. Neat!

2) Cropping is OK

Unless you’ve jumped straight into big league macro or wildlife communities (where cropping is “cheating”) it’s totally fine to take your original photo and crop it so you have a better, stronger composition. Or maybe you just used the wrong lens and need a bit more zoom. Either way, it’s your trade secret and artistic decisions like this are part of what makes you – the photographer – unique.

Tip: You don’t have to crop before you upload to your SmugMug galleries. Use our handy Photo Tools to crop your images, or even Make a Copy and crop that one so you can compare the two and see which version you like best.

3) Renting is OK

You don’t have to own the gear to shoot with the gear. So you can’t drop $14K on a 800mm lens to shoot the next game? No problem – pay a pittance to have one for just the time you need, then send it back and call it a job well done. We can’t all be big spenders… even if we strive to get the perfect shot every time.

Tip: Our friends at Borrowlenses.com have a huge variety of photo, video, and lighting gear for every reason that needs a camera. You can even customize the amount of time you rent, if the standard time spans won’t work for you. Plus, SmugMug customers get an extra 10% off your entire order.

4) Editing is Essential

While we’ve stressed before that getting your photos right SOOC is good practice, it’s rare when a photo looks better raw than polished. Even the most perfectly-lit, powerfully-composed photo can benefit from a few finishing tweaks to color, sharpness, and other aspects that make pop to the eye. So even if you think that sunset couldn’t get better than it is, just give it a boost and see what happens. You just might like what you find.

Tip: You’ve got the power of Photo Effects (in your Photo Tools) and Picmonkey for the photos that live in your SmugMug galleries. But take it a step further with Lightroom: with the ability to sync and publish direct to SmugMug and pro-worthy features simple enough for beginners, we think you’ll be hooked. Check out the tutorials and see why.

5) Technique Can Solve (Pretty Much) Anything

Backlit subject? Contrasty sunset? Wind in your umbrellas? White dress, red walls? All of these scenarios (and thousands more) can throw a monkey wrench into how you thought the shoot would go, but you can still get the final photo you had in mind with practice, practice, practice. Study hard, stay inspired, experiment, and make mistakes. Lots of mistakes. The more you know, the more you can overcome challenges that would throw photo greenhorns into despair.

Tip: We can’t promise to have a ready answer to every problem, but we’re trying. As photographers ourselves, we strive to write and deliver photography-, website-, and business-focused articles on our blog, the SmugMug School website, and through our email newsletters. It’s our mission to help make photography (and whatever you do with it) more fun.

Links to love:

Smug Tip: Take Your Photos Further With These Smug Features

July 2, 2014 6 comments

SmugMuggers come from all walks of life, which is something we love to see. Whether it’s weddings, kids, cats, trucks, races, bikes, mountains, flowers, architecture, travel, or cat trucking races (hey, you never know), there’s room for you at our table.

There’s so many features built in to every account, you may not realize how some of them could really take what you’re shooting to the next level. So today here are a few of our tips on Smug features you may want to use, depending on the things you most love to shoot.

Family Snappers 

Does your heart and soul stay close to home? Photos are proof that you and your family have truly lived… and had fun! But we don’t always want those photos to fall into the wrong hands, or for your favorite memory to get lost in the jumble.

• Privacy settings. Be sure to occasionally log out of your account and view your SmugMug galleries as a guest. Are the galleries you meant to be unlisted truly hidden? What happens when you log out and view a passworded gallery? Remember that you can review all the different privacy options available to you via your Account Settings and individual Folder and Gallery Settings, or from our help pages.

• Folders and Galleries. The new SmugMug gives you the ability to nest your folders and galleries 5 levels deep, meaning you have up to 7 layers of organization available to you. Move your content so it makes the most sense to you, whether it’s organizing your photos by child, by event, or even by year. Or a combination of everything.

Client-Seeking Pros

If you’re putting your business online, there’s a few things we recommend that you do to have maximum impact with your potential client base. Remember: It doesn’t matter whether your profession is photography or not — SmugMug’s great for businesses of all types.

• “Best-of” Galleries. Even if you’re a chef, your site should show off what you do. Whether it’s in pictures or video or text, your incoming clients are going to want to get a taste of what you do and what makes you unique. So create a gallery or a page full of content blocks that visually delivers your elevator pitch.  Upload your best, or Collect and curate them from other galleries around your site. Don’t forget to link to it from your menu bar, so it’s easy to find!

• Contact Forms. We still can’t believe how many websites we see that make it difficult (or impossible) to contact the owner. Simply put: If you want people to hire you, compliment you, or otherwise tell you you’re awesome, be sure that your email address or phone number is clearly visible at the top or bottom of your homepage. Shy about spam? SmugMug gives you a safe, ready-to-go contact form for your footer, which you can also place in your menu bar.

World Travelers

You may not keep track of which time zone you’re in, but you should always remember where you took those photos. How else would you find your way back to that perfect beach, or where you got those great noodles?

• Maps & Pins. If you take photos on your mobile phone, or if your camera is already set up to geotag your images, great! Your photos will keep their locational data when you upload to SmugMug. Or you can add locations manually by going to your Photo Tools. Once that’s done, simply display the map anywhere on your site.

• Text Content Blocks. A photo may be worth a thousand words, but a few lines about what you did and how you got there sure never hurts. The content blocks you can drag onto your homepage and custom pages are a great start for Power, Portfolio, and Business accounts, but all users can simply fill in the Title and Caption fields under every photo.

The Socially Savvy

Social media is great, but you really don’t know how long your content will exist on there before it gets deleted. You can easily build a forever home on SmugMug and style it to point to all the places online you like to hang out.

• The Social Designs. Put all your cards on the table with our default “SmugMug” design, or (if you’ve got a Power, Portfolio, or Business account) the similar-looking “Dash” design. Both of these let you set a profile pic and display your name, a cover photo, and list out your favorite social network icons.

• Share Buttons & Comments. These are two simple content blocks you can drop anywhere on your site to help your visitors share your photos with friends and engage in healthy discussion. Did you also know that you have styling options for your social media buttons? Be sure to check the individual settings.

• Publish to Facebook. If you’d rather post your pics directly in Facebook, try this feature. You can apply a custom watermark and choose the maximum file size to be copied over into its very own album on Facebook, so they can see the whole set, but you’re still protected from image theft.

Event and Sports Shooters

If your adrenaline gets going when the competition does, you probably have a fair number of galleries holding some of your most exciting photos… which can quickly get unruly and out of hand. The key to staying in the game is to stay organized, and be sure that every single subject in every photo can be found.

• Keywords. This is arguably more important for sports photographers than the photos themselves. Seriously though, you’re going to want to keyword your images not just with the event you shot, but with location, date, and even player name if it applies to your shoot. Your clients will thank you. Just don’t forgot to display a search box or a keyword cloud so they can take advantage of it.

• Site-wide Organizer. Like the family tips we mentioned above, proper organization via SmugMug’s 7 layers of Folders and Galleries are invaluable when it comes to busy event seasons and the many different things that you shoot. So be sure to structure your site clearly and easily, simple enough for you, your assistants, and your clients so that they can find exactly what it is they’re looking for.

Those are our tips and we hope that, no matter what you shoot or how long you’ve been with SmugMug, you discover something new. And if you didn’t, tell us – What do you take pictures of, and what features have you used to make the most of it?

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Link roundup:

Photo Tip: 5 Reasons Why We Fell in Love with Lightroom

June 4, 2014 113 comments

It’s been a while since we’ve talked about our love for one of the best photo tools on the market, Lightroom. We’re going to share some of our favorite things about it that knocks our socks off and why we hope you’ll give it a try, too. Plus, if you’re just scared about diving into the Adobe pool, we’re giving away 4 (signed!) copies of Scott Kelby’s fantastic instructional book, The Adobe Photoshop Lightroom 5 Book for Digital Photographers, at the end of this post.

So keep reading to see how you can win yours!

Now, here are our top 5 reasons why Lightroom’s awesome.

1) Keywording Is a Breeze

Keywords are a small, but important part of getting your photos properly searchable. Whether you’ll be looking through your own galleries or hoping to cash in on sales sparked by Google, keywording is how you get there.

While SmugMug has great bulk keyword and caption tools, adding them during your Lightroom workflow is a step saver and has the added benefit of adding the keywords to the photo’s metadata.

You can enter keywords using the Library module, and even apply them to batches of photos all at once. The best part? Lightroom will automatically suggest keywords you’ve used before when you start typing.

And yes, these keywords and captions will transfer over to SmugMug when you publish.

2) No JPGs Required

Unless you’re new to SmugMug, you probably already know that we’ve got a free Publish to SmugMug plugin available in Lightroom. (You can download it here.)The fact that it doesn’t cost a cent is pretty great, but even better is that you can easily Publish your photos to new or existing galleries on your SmugMug account, all without needing to create — or store — a separate JPG file on your computer’s hard drive.

Try the easy, one-click syncing between your Lightroom catalog and your SmugMug folder structure. We’ll worry about your JPG storage so you don’t have to.

3) Everything’s Better in Bulk

The greatest power of Lightroom is how easily it lets you do sweeping changes to swaths of photos at once. Presets, flags, and anything you can think of — you can add them with just a few clicks and get your event photos out the door and into your clients’ inboxes in no time.

Check out this post that Adobe educator Matt Kloskowski did for us to help sift through your massive photo piles with ease.

4) Easy-to-Replace Proofs

Pro photographers, this one’s for you: When your client orders prints from your SmugMug galleries and you’ve set up Proof Delay, did you know that you can use Lightroom to quickly polish, edit, and republish only those photos back to your SmugMug galleries before sending the order to the lab?

We think this is the biggest lifesaver for any photographer who knows their clients will buy only a few photos out of thousands. Rather than editing every single photo from the shoot, simply upload your proofs and let them make their choice.

Tip: Take it a step further with Events & Favorites. Lightroom will sync their Favorites galleries and pull their choices back into your catalog, making it even easier for you to edit (and republish) just the ones they love best.

5) It’s Always Improving

Adobe’s always making their products more powerful and better for you, and we are, too. Both Lightroom and the SmugMug plugin check automatically for updates, and you’ll notice this when you open up the program and see that window.

What we’ve added recently: The ability to choose your gallery’s Featured Photo via the plugin, and the ability to create/edit/delete Quick Settings, Watermarks, and Printmarks. And lots more.

You can always check to see the updates we’ve made to the plugin on the dedicated page in our help pages.

The Book Giveaway

As promised, we’ve got 4 signed copies of Scott Kelby’s best-selling Lightroom 5 bible to give away, The Adobe Photoshop Lightroom 5 Book for Digital Photographers:

This comprehensive book covers everything from basic sliders to Scott’s own workflow, and is the #1 Lightroom book on the market (with good reason). So if you’re ready to get this into your hands and begin your journey to becoming a Lightroom wizard, simply leave a comment below and include these two responses:

1) What are the biggest stumbling blocks in your photo editing workflow?

2) A link to your SmugMug website (so we know how to reach you if you win)

We’ll choose 4 lucky random winners on Wednesday, June 11th, 2014, and announce them right here.

Stay tuned, good luck, and watch this space!

UPDATE 6/11/2014: Winners! We randomly picked 4 winners who commented here and here’s who we drew:

We’ll be in touch with you individually to deliver your books. Congrats!

Photo Tip: 4 Tricks to Get Your Photos Done in Record Time

May 19, 2014 Leave a comment

Procrastination gets the best of us, but what’s the point of taking photos if they’re going to die unseen on your hard drive? Most of us can blame “time” as the reason we don’t sit down to edit our photos, but with a little foresight, you can kick that habit to the curb.

Here are 4 tips we recommend to make processing less of a process.

Get out and take pictures. You’ll capture great memories, and using your camera will become second nature.

1) Do Your Homework

Did all-nighters work for you when you were in school? Maybe, but the majority of us would probably admit we got better grades when we completed regular assignments.

The same goes for photography: staying up to date on techniques and shooting regularly will keep your brain (and hands) in tip-top shape. Also, look around for inspiration and techniques that fellow photographers are using, so you keep pushing your boundaries. The more experience you have – and the more often you take in new info – the better prepared you’ll be for when things go awry.

Downpour on the wedding day? Did your strobes conk out? No problem!  Being able to adjust in the moment will help your exposures come out right the first time—requiring less tweaking once you get them off the camera and onto your computer.

Knowing how to properly set up your strobes and camera settings pays off when you get back to your computer!

2) Get It Right Straight Out of Camera 

If you’re doing the above, you’re that much closer to getting this trick done, too. Getting the perfect shot in-camera (often shortened to “SOOC”) will drastically reduce the amount of time you have to pixel peep, polish, and tweak.

You’ll probably need to do final adjustments in post, such as adjust white balance, contrast, or sharpening, but you’ll save time with the big stuff.

And this is the beauty of digital – unlike film, you can take as many shots as you need to get it right without accruing additional costs.

Lightroom does everything from one place: organize, edit, keyword, publish, and more.

3) Use Lightroom

It’s no secret that we seriously love Lightroom. Why? You can use it to import, organize, tag, and edit all your photos and seamlessly publish them to your SmugMug galleries. In short, it does everything.

We’ve posted a couple of how-to’s about Lightroom in the past, and we won’t stop now. Take a look at one of our most popular articles with Kelby Media educator Matt Kloskowski, and this brief video by CreativeLive teacher Jared Platt that shows you how to publish directly from Lightroom to SmugMug.

In short, doing all your work in one program and being able to publish and sync between your local files and your online archives is a true time-saver we can’t recommend enough!

Quick Settings: Just one of many “set it and forget it” features you get at SmugMug.

4) Let SmugMug Do the Rest

Once your photos are safely in your SmugMug galleries, you can make us organize your photos with virtually no extra heavy lifting by you. Here are a few of our favorite “set it and forget it” features that speed things up and get you on your way:

  • Quick Settings. Create “templates” for gallery settings, like watermark style, largest size, and whether or not viewers can purchase your photos.
  • Smart Galleries. Automatically curate new photos into existing galleries as you upload them.
  • Price and Sell. Choose products and set a markup so fans can order prints direct from your website.
  • Events & Favorites. Share these with clients to let them tag favorites and display them all in a personalized, private gallery.
  • Our 30-day Print Guarantee. For everything else that can possibly go wrong with wowing your fans, leave it to us. We have a fabulous 30-day guarantee on all of our print and gift orders, meaning that  we’ll replace or refund the order if you (or your clients) don’t love it.

We hope these tips ease your worries and get you shooting, sharing, and digging right in to your backlog of photos.

Happy editing!

Link roundup:

The Juggling Act: Time Management Tips for Busy Photography Moms

To celebrate moms, we took time to chat with a couple of our favorite photographers, Natalie Licini of Je Revele Fine Art Photography and Chrysta Rae of Chrysta Rae Photography, about how they juggle successful photography businesses with raising their family. They’ve shared a little insight into how to get the kids to the dentist and  invoices in the mail, all while keeping their clients happy. Like all moms, keeping all those balls in the air is a struggle. But one that is rewarded with the best of both worlds – time with their children and paying the bills doing a job they love.

Today we’ll see their top five tips for getting everything done like a pro. 

Photo by Chrysta Rae

1) Make – and Stick to – a Strict Schedule

One of the biggest advantages to being your own boss is setting your own schedule. But that doesn’t mean that work has to slide into family time and vice versa. Find a balance between the responsibilities of your business and your children no matter how tough it is, especially when your office is at home and you’re truly never far from work.

Natalie Licini:

I try to work Monday through Thursday and keep weekends free. Each day I wake about 8am, spend time with my children, check email, drink coffee, and then drive to our New Jersey office by 10am. We have two photo shoots per day on Monday, Wednesday, and Thursday with Tuesdays reserved for client viewings (sales appointments), usually late in the day to accommodate working clients. Fridays I reserve for accounting at home. Every day I handle client inquiries and questions and head home about 5pm. Every other Saturday is date night with my hubby and every single Sunday we have dinner with my parents, brothers, aunt, and cousins. It’s my favorite day of the week. We just relax, talk about life, and enjoy the company.

Chrysta Rae:

I drop the kids off at school, then I’m off shooting. I can book 1 to 6 shoots a day (once I did 9, but I almost died). While I’m out, I have to find multiple addresses and deal with realtors, homeowners, builders, and managers on location. I help stage, clean houses, make small talk, shoot, and then I scoot to my next booking. I pick up my kids and take them to hockey, or go grocery shopping, or pick up their friends, etc. Both my kids love it and thrive in hockey. And in my schedule, hockey is non-negotiable. They are members of a team, and that has huge value. Nothing interferes with that. And as much as I can, I’m at each practice and every game cheering them on.

Photo by Chrysta Rae

2) Stay In Focus, No Matter Where You Are

Focus on the job at hand. Be present in the moment, and with the people you’re with at that time. Give all your attention to your clients when you’re working with them, and to your family when it’s their time for your attention.

Chrysta Rae:

My main focus is always my boys. Their needs come first. Work is always there, so I just make sure when I’m with my kids, they know they’re my priority. I’m lucky they understand how hard I work, and that I’m doing it to better our lives. And when I’m at work, I build a true bond with all my clients. Simple things like not bringing my phone into a client’s home—it’s easy, but important. They know they’re the only focus I have while I’m with them. I ask questions and talk about my personal life; my clients truly know me and, in the end, they know they’ll get my best effort AND that I truly care about them.

3) Don’t Be Afraid to Outsource

Whether it’s help with the kids and the house, or with the non-photography tasks of your business, know when to hire an extra set of hands or two. Relinquishing control can be hard, but you’ll save that much more energy to focus on the things only you can do.

Natalie Licini:

We have an au pair who lives with us. She helps with the children during the day while I’m at the office, feeding, dressing, playing with the kids, and getting them to and from school. In New York City having an au pair is more economical than day care, which costs 35-50% more. My team helps with editing, printing, writing, and preparing our clients’ orders for pickup. I’ve hired additional staff to write for Je Revele, and we have an in-house editor.

4) Love What You Do

We hear from photographers all day, every day, that they love their jobs. Keeping your heart in line with your hands is the best way to guarantee success, and that you’ll wake up every morning excited about the days ahead.

Chrysta Rae:

The biggest perk of doing photography for a living and raising my boys is they SEE daily that if you love something, you can find a way to make a living doing it. Work should be something that gets you out of bed in the morning, not something you press the snooze button on while dreading the day ahead of you. The bottom line is I do what I love and have found a way to make money doing it, and I also have balance with my family. Being a mom is the most important job in the world, and the most rewarding. I truly think I’m giving them a very big life lesson in finding their passion and empowering them. With enough persistence and passion, anything’s possible—it’s there for them to grab.

Natalie Licini:

If you love what you do, and can pour your heart and soul into growing your business, do it! Don’t let fear hold you back. I’ve had photography mentors over the years who’ve really helped me grow and establish my business. Attend workshops with some of the masters in our industry and you’ll find your skill level improve dramatically.

Photo by Chrysta Rae

5) If  You’re Just Starting  Out

Making the leap to start your own photography business can be the most exciting step of your life, especially if you’re coming away from being a full-time parent, or a more traditional job. Here are two final tips to keep in mind if you’re looking to go pro.

Chrysta Rae:

Set a timeframe. I gave myself one year: if I could pay my bills and still afford a few luxuries at the end of it, I would continue. It started up quite quickly for me; I posted on Facebook that I’d offer $50 photography sessions for families while I was still in school. It was truly just to give me things to shoot and learn “in the field.” From that one post I did hundreds of portrait sessions and, after I graduated, I was confident enough to even shoot weddings.

Natalie Licini:

Network! I suggest networking with your community, business owners, moms, and dads. Always gently mention you’re a photographer and be prepared to hand them a brochure of your work. I have little accordion brochures in my purse that I give out by the dozen, thanks to a suggestion I heard on creativeLive from Sue Bryce. Rather than having someone lose my business card, I give them a brochure so they can see my work immediately. It makes a good impression that helps them make a call to book a session with me.

Do you have your own secrets to running a tight family ship? We’d love to hear them! Add your comments at the end of this article.


About Chrysta: 

My name is Chrysta Rae. I’m a professional interior/real estate photographer working full time in the Edmonton, Alberta area. I have 2 amazing children, Tyson (he’s 11) and Grayden (he’s 10). The boys are in grades 5 and 4, and both play in high level hockey all winter, and both play spring hockey as well. My kids are exceptional people. They’re funny, kind, thoughtful, dorky, and loveable. I love being their Mom.

My family was first. I started photography professionally when my youngest went into grade 1. I have always been a very self-empowered business person. I previously owned a closed captioning business that ended when my youngest son was about 2. With the recession and new technology, the business just slowly died. I was a stay-at-home Mom until both kids were in school… then I needed to fill my days back up again! I had always loved photography and decided to focus my attention on it on a “professional” level. I enrolled in the New York Institute of Photography and devoured everything I could to learn every single thing I could about every aspect of it.

About Natalie: 

I was born and raised in New York City. I reside there with my husband and 3 children. We have 2 girls ages 5 and 4 and our son is 11 months old and already walking. Yay! My daughters are in dance, piano and have singing lessons. It’s busier than it sounds, but we have a manageable schedule.

I opened my business 6 months after my first child was born in 2008. I started photographing clients using backdrops in my basement in 2008. In 2011, I left my full time job and moved to my first studio. Then in 2012, I rebranded and opened our flagship studio in a historic New Jersey Castle.

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