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Archive for the ‘Sales’ Category

Pros, Your Fans Are Gonna Love This

August 21, 2014 10 comments

While we’ve had tutorial videos and archived webinars forever, today we’re happy to show you the latest additions to our library: How to Buy Prints & Downloads.

Two New Videos for You to Share

Pros have often asked us for tools that will help sell more prints, gifts, and downloads, because occasionally your fans need a little extra push. So we’ve created a long-format tutorial (7:58) and a short-format tutorial (4:52) showing your fans how to add photos to the shopping cart, understand those framing and cropping options, and check out. Here’s the short version:

We hope that you’ll share these with your clients, or even embed them into your site so that they’re viewable at any time. Tip: Use Customize > Customize Site and drop a YouTube video Content Block onto the page. You can get the video link above.

Here’s to smoother sales at SmugMug!

P.S. Did you know that we have a 100% guarantee on all items ordered through your SmugMug galleries? If you or your customer are not happy for ANY reason, we’ll fix it or replace it for free. We mean it.

Links you’ll love:

New: Customize Your Right-Click Protection Message

August 12, 2014 16 comments

… and use your powers for good, not evil.

A quick update this morning for pros who use right-click protection to stop thieves from grabbing your pics: we’ve added the ability to customize the message that displays when viewers right click your protected photos.

This is something that you could do using CSS customization in Old SmugMug, but we think it’s such an important piece of building a great experience on your site, we wanted to make it drop-dead simple for you to do this in the new, beautiful SmugMug.

Get It Set Up

 

 

Visit your Account Settings and look under your Privacy tab. Scroll down a bit and you’ll see a brand new “Right-Click Message” field. Fill that out, save your changes, and test right-clicking on photos in your protected galleries to see how it looks. Here’s more help.

Tip: We recommend being firm but friendly. If you have prints for sale, ask them to look for the Buy button to grab one of your photos in a legit way.

A Word About Image Theft

As always, we want to share some helpful info about image protection and what to expect. After all, if you’re paying us for a pro-level account, you should get the best bang for your buck!

We hear a lot from ambitious pros who rely on tools like Right-Click Protection way more heavily than they probably should. Why’s this bad? Right-Click Protection is just a deterrent, and if someone really wants to download a free copy of your image, there are several things they’ll try. For example, they can snap a screen grab, so be sure to use the full suite of image protection tools if you’re really worried about this. Here’s a quick review of your options:

  • Right-Click Protection. Displays a popup window when any part of the gallery is clicked. Fabulous when coupled with a warm, friendly message encouraging fans to buy.
  • Display Size. Limits the size of the images viewers can see. Great for foiling screen grabbers.
  • Watermarking. Logo or text placed over your display copies. Add your URL, enable sharing, and you’ve got yourself a ton of free advertising for your biz. The best bit? Your prints still print clean.

We hope this helps those of you who are new to SmugMug, are new to photography, or who just haven’t fiddled with your site lately and are looking to brush up on the basics.

And as always, be sure to let us know if you have questions, problems, or just need some advice getting your site working the way you want. We’re here. 

Link roundup: 

Making Watermarks Easier Than Ever for Pros

April 3, 2014 9 comments

If you haven’t already heard, we recently released some new options to the way you apply watermarks to your images, but we’ve gone ahead and taken it one step further.

In the New SmugMug, you can now create, choose, edit and apply your custom watermarks all from a single location. Gone are the days of choosing your logo image from within a gallery, then tweaking it in your Account Settings.

Your New Home Base for Watermarks

You’ll still open your Account Settings to see your watermarks alongside your other pro branding tools. But now you’ll find a gorgeous, brand-new, edge-to-edge interface with a large sample photo in center, and all your watermarks in a column down the right-hand side:

Click any of your watermark previews to try it on for size. Or click the “+ Create” button at top to select a new graphic (that you’ve already designed and uploaded) for use as a fresh new watermark.

There’s even a handy button at the bottom to change the sample image to something brighter, darker, or vertical. This is a great way to get an idea of how the orientation or brightness of a photo will affect how your watermark looks.

 

And as always, you can hit the universal wrench or trash icons under each of your existing watermarks to edit and delete them, respectively.

Check out our updated help pages to get the complete details about watermarks and how they work. You’ll also notice that we’ve changed the way you edit Printmarks in exactly the same way, since Watermarks and Printmarks are very similar features.

Watermarks, in a nutshell

New to Watermarks? Here are a few important things to know:

  • New custom watermarks default to size Large and up. You can specify a different minimum size in the settings.
  • Watermarks are nondestructive, so your prints won’t include them.
  • Watermarks will need to be re-applied to your photos to display any changes you make.
  • You can have as many different watermarks on your site as you wish.
  • Watermarks are available on Portfolio and Business accounts only.

About SmugMug’s Printmarks

And if you’ve never used our Printmarks feature and are intrigued to try it, here’s a quick rundown of what they are:

  • Printmarks are like watermarks for the physical prints you sell.
  • Although we recommend you use large graphics to ensure your Printmarks print well, they are limited to covering a small fixed percentage of the print area.
  • Printmarks are great for applying your artist signature, a team logo, or a wedding date to your prints.
  • If you change your mind, Printmarks can be removed during Proof Delay.
  • The Printmarks feature is also available on Portfolio and Business accounts only.

So if you were looking for an excuse to freshen up your Watermarks and Printmarks, now’s the time! We hope that these changes make it more enjoyable and easier to manage the nuts and bolts of your photography business.

Let us know what you think! And, as always, stay tuned because there’s always more good stuff coming down the pipes from Smuggy HQ.

Links to great pro business tips we’ve shared:

 

Packages and 3 New Products to Buy and Sell from Loxley Colour

March 11, 2014 7 comments

SmugMug Pros in the UK and beyond, we’ve just added three new gorgeous products to your Loxley catalog! We’re so excited to finally deliver some of the newer creations from one of the most highly regarded print labs in the world, and a new way to sell them to your clients.

1) Acrylic Gallery

The Acrylic Galleries feature your print mounted behind crystal clear acrylic for a razor sharp, stunning effect.

2) Single and Dual Colour Desk Frames

Perfectly portable for your home or office, this modern alternative to the traditional desk frame gives you a dark or light option to complement any decor. Additionally, your image stays durable with a protective satin heat seal.

3) Print Wraps

Loxley Colour’s Print Wraps stand proud of the wall with a uniquely padded, tactile surface that is so much more interesting than the standard print and frame. It’s lightweight and laminated for durability so you can invite your clients to touch and feel the difference.

NEW! Price and Sell Packages Through Loxley Colour

Lots of SmugMug Pros wanted to sell Packages through Loxley Colour, and now you can. Packages let you set a single price on a collection of different print products, making it easier for clients to check out. Take a look at the complete Packages help page for more info, to see the customers’ experience, and to get started.

NEW! Invoices for VAT Registered Pros

We’ve made a few changes to the way you’ll deal with VAT if you’re a VAT registered pro. We’ll begin sending you and your clients invoices, so keep an eye out for those and be sure that your account information is present and correct. We’ve sent emails about this to all pros in the EU with more details, so please refer to that if you have specific questions about collecting VAT on your SmugMug pro sales.

Will these new print products take extra time to manufacture/process?

Acrylic Prints, Print Wraps and Desk Frames take an additional 3-4 business days for manufacture and processing, so please be sure to build in enough leeway if you or your clients need their prints by a specific date. Also, don’t forget to consider shipping times, too.

How do I set my pricing again? And what are the details on getting paid the money I earn?

Remember: With a Portfolio or a Business account, you can easily set a markup over our base print prices and keep 85% of the sale. We provide step-by-step instructions on how to manage your Pricelists, as well as everything you need to do to get your profits paid to you.

I’m in the USA. Can’t you add more products from your other labs?

We’d love to! We’re always looking to update the catalog of products we offer from our labs and we’ll update this space whenever we do. Stay tuned!

Any tips for me as a pro who wants to offer these new products?

If you’re new to selling or just need some fresh ideas, here are a few of our suggestions for adding these new prints to your lineup:

  • Desk frames. You may be low on wall space, but we’re pretty sure you’ve got a desk. Because of their compact size, Desk Frames are a perfect way to brighten up even the tightest corners of any room.
  • Print Wraps. These are so unique, it’s a no-brainer opportunity to offer your customers a fun, new way to display their memories. Despite their light weight, Print Wraps are ready-to-hang without a frame so we recommend that you keep your final (pro) price consistent with other finished prints of this size.
  • Acrylic Gallery These gorgeous prints turn your photos into something truly show-worthy! They’re perfect for getting a completely upscale look for your walls. Again, if you already sell finished and framed prints to your clients, we recommend you price your Acrylic Gallery prints consistently with those.

We hope you love the new offerings through Loxley and will share your experiences with us, too.  As always, talk to our Support Heroes if you ever have any questions about buying, selling or anything you can do on SmugMug.

Pro tip: Sell Downloads and Don’t Leave Money on the Table

February 25, 2014 4 comments

Hey there, Portfolio and Business photographers: We’ve heard that a lot of you didn’t know that you could make money selling digital files on SmugMug. And maybe there are those of you who did know, but still weren’t sure about how to get  going.

Your photo clients may not always be looking for just traditional paper prints. So we’re here to show you that with just a few extra clicks, you can start selling digital photos and videos in addition to your usual physical print items.

Our latest pro article spotlights this commercial conundrum. We discuss why digital sales are essential to most any photographers’ businesses… and how you can get set up so that you’re not leaving money on the table.

Read the full article now on SmugMug Academy >>

Get to Know Standout Prints from WHCC

December 13, 2013 2 comments

Next in our showcase series of SmugMug pro print labs is WHCC. We joined forces with them two Februaries ago, after you told us just how fantastically they serve the wedding and portrait photography industry. Today we got a behind-the-scenes look at their Standout prints, a wonderful, lightweight option for pros like you looking to buy (or sell!) alternatives to the traditional mat and frame. They’re available on all Portfolio and Business account Pricelists in sizes up to 30×40 and in Lustre, Glossy and Metallic paper finishes. 

How do all of you at WHCC stay on top of all the changes and trends in the print market?

We receive a lot of excellent suggestions from our clients! They provide us with great feedback on new products they want or simple ways we can improve or expand our current products to include more variety and selection.

We also stay on top of the trends by staying active and involved in the photographic community and industry. What are today’s photographers looking for? What types of products are popular with their clients? How are they using these products to increase sales? Seeing the many different types of photographers out there and how they use or display different products helps trigger ideas that we can put a creative spin on.

How do your employees stay in the loop?

Photography is such a trendy and ever-changing industry, and our staff stays involved in the community on a frequent basis to keep track of what’s new and popular. They love being able to share input and ideas on current and future products and to be able to get the inside scoop on exciting new products in the works. Since many of our staff members are also working photographers they realize the importance of a well-crafted product. They take pride in offering only top quality products with supreme attention to detail and craftsmanship. That’s why “Often First, Always Best” is our belief for developing new products and services. We constantly strive to be the first to bring great new products and services to our clients. The only thing we want more than being first is giving you the best. Not just our best, the industry’s best.

What’s the history of your Standout prints? Was there a lengthly list of prototypes before today’s version hit the market?

We did not produce our original Black edged Standout mounting substrates ourselves when this product first launched back in 2005. However as Standout gained in popularity as a Wall Display product, we knew we could do more with this product and so we brought the production in-house. This allowed us to keep tighter controls on the quality and inventory levels as well as expand the product. We now offer a total of five edge options including Black, White, Light Wood, Stainless Steel and Bamboo.

What are some of the best features of Standout prints?

Standout has a lot of great features, including its affordability and that it arrives ready to hang. With its light weight and pre-drilled holes, anyone can easily hang these in their home or office.

Standouts are also very versatile, not only with their popular sizes to create large images to sleek collages, but they come in a variety of depths and edging options that will fit anyone’s style.

How would you recommend photographers show off Standouts best?

Metallic Photographic Prints really pop when paired with Stainless Steel edging. Or pair it with a black and white image to create a well-polished, modern looking display. The Light Wood and Bamboo edging is very complementary to outdoor images, while White makes a great use for kids and newborns. Stick with the classic Black for a simple and sleek look or as an easy go-to option for any Senior or wedding image.

Thanks again to the folks at WHCC for sharing their thoughts about what it takes to bring a great print product to market! Remember that everyone at SmugMug can easily turn their favorite photos into prints and gifts by opening any gallery and clicking the Add to Cart button, and SmugMug Portfolio and Business levels can price, sell and fulfill print orders from four print labs. If you’ve disabled printing to visitors, the button will read “Owner Buy.” See how to print at SmugMug.

5 Pro Tips for Successful Family Photo Shoots & a Free Craftsy Class for You

November 22, 2013 5 comments

The holidays are a perfect time to practice your portrait-taking skills.  Bring out the best in your subjects and take memorable family portraits with some expert instruction! Because we at SmugMug are big fans of photo education, we’ve asked author and professional photographer Kirk Tuck to reveal his top five tips for successful family photo sessions. Learn the essential skills for capturing beautiful family portraits in Kirk Tuck’s FREE online class, Professional Family Portraits, over on Craftsy.com.

1. Bring Out the Best in Mature Subjects

Try adding fill light with flash, or even a cheap piece of foam core. Use off-camera flash as your main light and use umbrellas (cheap and easy) to modify the light. Or situate your couple in their living room for stunning environmental portraits.

2. Capture Toddlers

Toddlers are particularly hard to pose and it’s typically difficult to maintain their attention; make the best of the small window you have with them by limiting their distractions. Get down on their level, and use simple items like a lit match to capture their attention (and get that wonderment-look).

3. Set Up a Studio in Any Home

In a few simple steps you can transform any garage into a studio. When you lift the garage door you have great ambient light that comes in! If the house or garage is cluttered, bring a gray seamless backdrop. Be sure to consider the color of the walls and ceilings when bouncing flash, too, because colored walls can tint your images.

4. Success with Posing Larger Groups

Take the time to thoughtfully choose your location, for example look for hills, walls and contours. You want to shoot in the shade so you can have even light. When it comes to arranging and posing groups, odd numbers are best, form triangles and have the family members slightly face each other to show a connection.

5. Get the Best Results with Your Digital Editing

No photo is complete until it has been taken into the digital darkroom: Adobe Lightroom and Photoshop. Use the healing tool to remove scars and soften wrinkles in Photoshop. And, use the sliders in your layers to make believable changes in skin blemishes, like wrinkles.

In the FREE online Craftsy class, Professional Family Portraits, Kirk will cover:

  • Advanced strategies of family portraiture as Kirk shares his best techniques for lighting, posing and composition.
  • Fail-proof ways to take adorable shots of even the most impatient little ones.
  • Using foam core, umbrellas and bounce flash to create ideal lighting in any setting, and explore broad and short lighting for warm, engaging portraits.
  • Quick, effective strategies for transforming any room into an uncluttered studio – even a garage!
  • How to select a location and direct poses for a large group photo.
  • Step-by-step post-processing strategies to remove blemishes, soften wrinkles and adjust color cast to ensure your portraits have professional polish.
  • All the benefits of an in-person seminar from the convenience of your home.

Kirk will critique your photos and answer any questions you have, and since you’ll own your class forever, you can learn at your own pace and revisit techniques before your next shoot.

Sign up for Professional Family Portraits for free now, and take natural, high-quality photos that preserve precious moments in time.

What are some of your own favorite tips and tricks for photographing your families? Share your ideas in the comments below!

Commercial photographer Kirk Tuck has photographed many extraordinary people, from President Bill Clinton to Academy Award winner Renée Zellweger. He’s also authored several books including Photographic Lighting Equipment: A Comprehensive Guide for Digital Photographers, Minimalist Lighting: Professional Techniques for Location Photography, and Commercial Photography Handbook: Business Techniques for Professional Digital Photographers.

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