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Archive for the ‘Sales’ Category

Making Watermarks Easier Than Ever for Pros

April 3, 2014 9 comments

If you haven’t already heard, we recently released some new options to the way you apply watermarks to your images, but we’ve gone ahead and taken it one step further.

In the New SmugMug, you can now create, choose, edit and apply your custom watermarks all from a single location. Gone are the days of choosing your logo image from within a gallery, then tweaking it in your Account Settings.

Your New Home Base for Watermarks

You’ll still open your Account Settings to see your watermarks alongside your other pro branding tools. But now you’ll find a gorgeous, brand-new, edge-to-edge interface with a large sample photo in center, and all your watermarks in a column down the right-hand side:

Click any of your watermark previews to try it on for size. Or click the “+ Create” button at top to select a new graphic (that you’ve already designed and uploaded) for use as a fresh new watermark.

There’s even a handy button at the bottom to change the sample image to something brighter, darker, or vertical. This is a great way to get an idea of how the orientation or brightness of a photo will affect how your watermark looks.

 

And as always, you can hit the universal wrench or trash icons under each of your existing watermarks to edit and delete them, respectively.

Check out our updated help pages to get the complete details about watermarks and how they work. You’ll also notice that we’ve changed the way you edit Printmarks in exactly the same way, since Watermarks and Printmarks are very similar features.

Watermarks, in a nutshell

New to Watermarks? Here are a few important things to know:

  • New custom watermarks default to size Large and up. You can specify a different minimum size in the settings.
  • Watermarks are nondestructive, so your prints won’t include them.
  • Watermarks will need to be re-applied to your photos to display any changes you make.
  • You can have as many different watermarks on your site as you wish.
  • Watermarks are available on Portfolio and Business accounts only.

About SmugMug’s Printmarks

And if you’ve never used our Printmarks feature and are intrigued to try it, here’s a quick rundown of what they are:

  • Printmarks are like watermarks for the physical prints you sell.
  • Although we recommend you use large graphics to ensure your Printmarks print well, they are limited to covering a small fixed percentage of the print area.
  • Printmarks are great for applying your artist signature, a team logo, or a wedding date to your prints.
  • If you change your mind, Printmarks can be removed during Proof Delay.
  • The Printmarks feature is also available on Portfolio and Business accounts only.

So if you were looking for an excuse to freshen up your Watermarks and Printmarks, now’s the time! We hope that these changes make it more enjoyable and easier to manage the nuts and bolts of your photography business.

Let us know what you think! And, as always, stay tuned because there’s always more good stuff coming down the pipes from Smuggy HQ.

Links to great pro business tips we’ve shared:

 

Packages and 3 New Products to Buy and Sell from Loxley Colour

March 11, 2014 7 comments

SmugMug Pros in the UK and beyond, we’ve just added three new gorgeous products to your Loxley catalog! We’re so excited to finally deliver some of the newer creations from one of the most highly regarded print labs in the world, and a new way to sell them to your clients.

1) Acrylic Gallery

The Acrylic Galleries feature your print mounted behind crystal clear acrylic for a razor sharp, stunning effect.

2) Single and Dual Colour Desk Frames

Perfectly portable for your home or office, this modern alternative to the traditional desk frame gives you a dark or light option to complement any decor. Additionally, your image stays durable with a protective satin heat seal.

3) Print Wraps

Loxley Colour’s Print Wraps stand proud of the wall with a uniquely padded, tactile surface that is so much more interesting than the standard print and frame. It’s lightweight and laminated for durability so you can invite your clients to touch and feel the difference.

NEW! Price and Sell Packages Through Loxley Colour

Lots of SmugMug Pros wanted to sell Packages through Loxley Colour, and now you can. Packages let you set a single price on a collection of different print products, making it easier for clients to check out. Take a look at the complete Packages help page for more info, to see the customers’ experience, and to get started.

NEW! Invoices for VAT Registered Pros

We’ve made a few changes to the way you’ll deal with VAT if you’re a VAT registered pro. We’ll begin sending you and your clients invoices, so keep an eye out for those and be sure that your account information is present and correct. We’ve sent emails about this to all pros in the EU with more details, so please refer to that if you have specific questions about collecting VAT on your SmugMug pro sales.

Will these new print products take extra time to manufacture/process?

Acrylic Prints, Print Wraps and Desk Frames take an additional 3-4 business days for manufacture and processing, so please be sure to build in enough leeway if you or your clients need their prints by a specific date. Also, don’t forget to consider shipping times, too.

How do I set my pricing again? And what are the details on getting paid the money I earn?

Remember: With a Portfolio or a Business account, you can easily set a markup over our base print prices and keep 85% of the sale. We provide step-by-step instructions on how to manage your Pricelists, as well as everything you need to do to get your profits paid to you.

I’m in the USA. Can’t you add more products from your other labs?

We’d love to! We’re always looking to update the catalog of products we offer from our labs and we’ll update this space whenever we do. Stay tuned!

Any tips for me as a pro who wants to offer these new products?

If you’re new to selling or just need some fresh ideas, here are a few of our suggestions for adding these new prints to your lineup:

  • Desk frames. You may be low on wall space, but we’re pretty sure you’ve got a desk. Because of their compact size, Desk Frames are a perfect way to brighten up even the tightest corners of any room.
  • Print Wraps. These are so unique, it’s a no-brainer opportunity to offer your customers a fun, new way to display their memories. Despite their light weight, Print Wraps are ready-to-hang without a frame so we recommend that you keep your final (pro) price consistent with other finished prints of this size.
  • Acrylic Gallery These gorgeous prints turn your photos into something truly show-worthy! They’re perfect for getting a completely upscale look for your walls. Again, if you already sell finished and framed prints to your clients, we recommend you price your Acrylic Gallery prints consistently with those.

We hope you love the new offerings through Loxley and will share your experiences with us, too.  As always, talk to our Support Heroes if you ever have any questions about buying, selling or anything you can do on SmugMug.

Pro tip: Sell Downloads and Don’t Leave Money on the Table

February 25, 2014 4 comments

Hey there, Portfolio and Business photographers: We’ve heard that a lot of you didn’t know that you could make money selling digital files on SmugMug. And maybe there are those of you who did know, but still weren’t sure about how to get  going.

Your photo clients may not always be looking for just traditional paper prints. So we’re here to show you that with just a few extra clicks, you can start selling digital photos and videos in addition to your usual physical print items.

Our latest pro article spotlights this commercial conundrum. We discuss why digital sales are essential to most any photographers’ businesses… and how you can get set up so that you’re not leaving money on the table.

Read the full article now on SmugMug Academy >>

Get to Know Standout Prints from WHCC

December 13, 2013 2 comments

Next in our showcase series of SmugMug pro print labs is WHCC. We joined forces with them two Februaries ago, after you told us just how fantastically they serve the wedding and portrait photography industry. Today we got a behind-the-scenes look at their Standout prints, a wonderful, lightweight option for pros like you looking to buy (or sell!) alternatives to the traditional mat and frame. They’re available on all Portfolio and Business account Pricelists in sizes up to 30×40 and in Lustre, Glossy and Metallic paper finishes. 

How do all of you at WHCC stay on top of all the changes and trends in the print market?

We receive a lot of excellent suggestions from our clients! They provide us with great feedback on new products they want or simple ways we can improve or expand our current products to include more variety and selection.

We also stay on top of the trends by staying active and involved in the photographic community and industry. What are today’s photographers looking for? What types of products are popular with their clients? How are they using these products to increase sales? Seeing the many different types of photographers out there and how they use or display different products helps trigger ideas that we can put a creative spin on.

How do your employees stay in the loop?

Photography is such a trendy and ever-changing industry, and our staff stays involved in the community on a frequent basis to keep track of what’s new and popular. They love being able to share input and ideas on current and future products and to be able to get the inside scoop on exciting new products in the works. Since many of our staff members are also working photographers they realize the importance of a well-crafted product. They take pride in offering only top quality products with supreme attention to detail and craftsmanship. That’s why “Often First, Always Best” is our belief for developing new products and services. We constantly strive to be the first to bring great new products and services to our clients. The only thing we want more than being first is giving you the best. Not just our best, the industry’s best.

What’s the history of your Standout prints? Was there a lengthly list of prototypes before today’s version hit the market?

We did not produce our original Black edged Standout mounting substrates ourselves when this product first launched back in 2005. However as Standout gained in popularity as a Wall Display product, we knew we could do more with this product and so we brought the production in-house. This allowed us to keep tighter controls on the quality and inventory levels as well as expand the product. We now offer a total of five edge options including Black, White, Light Wood, Stainless Steel and Bamboo.

What are some of the best features of Standout prints?

Standout has a lot of great features, including its affordability and that it arrives ready to hang. With its light weight and pre-drilled holes, anyone can easily hang these in their home or office.

Standouts are also very versatile, not only with their popular sizes to create large images to sleek collages, but they come in a variety of depths and edging options that will fit anyone’s style.

How would you recommend photographers show off Standouts best?

Metallic Photographic Prints really pop when paired with Stainless Steel edging. Or pair it with a black and white image to create a well-polished, modern looking display. The Light Wood and Bamboo edging is very complementary to outdoor images, while White makes a great use for kids and newborns. Stick with the classic Black for a simple and sleek look or as an easy go-to option for any Senior or wedding image.

Thanks again to the folks at WHCC for sharing their thoughts about what it takes to bring a great print product to market! Remember that everyone at SmugMug can easily turn their favorite photos into prints and gifts by opening any gallery and clicking the Add to Cart button, and SmugMug Portfolio and Business levels can price, sell and fulfill print orders from four print labs. If you’ve disabled printing to visitors, the button will read “Owner Buy.” See how to print at SmugMug.

5 Pro Tips for Successful Family Photo Shoots & a Free Craftsy Class for You

November 22, 2013 5 comments

The holidays are a perfect time to practice your portrait-taking skills.  Bring out the best in your subjects and take memorable family portraits with some expert instruction! Because we at SmugMug are big fans of photo education, we’ve asked author and professional photographer Kirk Tuck to reveal his top five tips for successful family photo sessions. Learn the essential skills for capturing beautiful family portraits in Kirk Tuck’s FREE online class, Professional Family Portraits, over on Craftsy.com.

1. Bring Out the Best in Mature Subjects

Try adding fill light with flash, or even a cheap piece of foam core. Use off-camera flash as your main light and use umbrellas (cheap and easy) to modify the light. Or situate your couple in their living room for stunning environmental portraits.

2. Capture Toddlers

Toddlers are particularly hard to pose and it’s typically difficult to maintain their attention; make the best of the small window you have with them by limiting their distractions. Get down on their level, and use simple items like a lit match to capture their attention (and get that wonderment-look).

3. Set Up a Studio in Any Home

In a few simple steps you can transform any garage into a studio. When you lift the garage door you have great ambient light that comes in! If the house or garage is cluttered, bring a gray seamless backdrop. Be sure to consider the color of the walls and ceilings when bouncing flash, too, because colored walls can tint your images.

4. Success with Posing Larger Groups

Take the time to thoughtfully choose your location, for example look for hills, walls and contours. You want to shoot in the shade so you can have even light. When it comes to arranging and posing groups, odd numbers are best, form triangles and have the family members slightly face each other to show a connection.

5. Get the Best Results with Your Digital Editing

No photo is complete until it has been taken into the digital darkroom: Adobe Lightroom and Photoshop. Use the healing tool to remove scars and soften wrinkles in Photoshop. And, use the sliders in your layers to make believable changes in skin blemishes, like wrinkles.

In the FREE online Craftsy class, Professional Family Portraits, Kirk will cover:

  • Advanced strategies of family portraiture as Kirk shares his best techniques for lighting, posing and composition.
  • Fail-proof ways to take adorable shots of even the most impatient little ones.
  • Using foam core, umbrellas and bounce flash to create ideal lighting in any setting, and explore broad and short lighting for warm, engaging portraits.
  • Quick, effective strategies for transforming any room into an uncluttered studio – even a garage!
  • How to select a location and direct poses for a large group photo.
  • Step-by-step post-processing strategies to remove blemishes, soften wrinkles and adjust color cast to ensure your portraits have professional polish.
  • All the benefits of an in-person seminar from the convenience of your home.

Kirk will critique your photos and answer any questions you have, and since you’ll own your class forever, you can learn at your own pace and revisit techniques before your next shoot.

Sign up for Professional Family Portraits for free now, and take natural, high-quality photos that preserve precious moments in time.

What are some of your own favorite tips and tricks for photographing your families? Share your ideas in the comments below!

Commercial photographer Kirk Tuck has photographed many extraordinary people, from President Bill Clinton to Academy Award winner Renée Zellweger. He’s also authored several books including Photographic Lighting Equipment: A Comprehensive Guide for Digital Photographers, Minimalist Lighting: Professional Techniques for Location Photography, and Commercial Photography Handbook: Business Techniques for Professional Digital Photographers.

Categories: business, photography, Sales

Behind the Scenes at Bay Photo: ThinWraps

November 4, 2013 7 comments

Next in our holiday print lab series are our neighbors just over the hill: Bay Photo. As the first pro-only lab that we introduced at SmugMug, Bay Photo has earned the trust of pro SmugMug photographers since January 2009. Remember that anyone with a Portfolio and Business account can set your own prices and sell all kinds of print products direct from your SmugMug galleries. At Bay Photo, your clients can order Photo Extras like mats, frames and more. Perfect for making a little extra money this holiday season!

Today we’re getting the inside scoop about ThinWraps, one of Bay Photo’s most lightweight mounting options. If you’ve never seen or ordered one for yourself, this is your chance to see just how these special prints are made.

To start: Take a look at the ThinWraps product video from Bay Photo!

Where does Bay Photo find its inspiration?

ThinWrap print close-up by Bay Photo

We listen to our customers! Our customers are professional photographers and creative artists and we get amazing ideas from them. We do what we can but some ideas are just too unique to add to the line up. We also listen to our employees. Our team members have a ton of experience in their specific area of production. They come up with awesome ideas for how to modify an existing product or for completely new ones. Again we wish we could implement more of the ideas that come from our team members.

What do Bay Photo employees think?

They take pride in producing a product that is of a higher quality than what can be found elsewhere. We make products for professionals and we don’t skimp, often doing by hand what other production facilities may use machines to do. We have true artisans in the lab who refuse to put out an inferior product under the Bay Photo name. Plus, it’s fun!!

 How did ThinWraps get their start?

ThinWraps by Bay Photo

ThinWraps actually have a very interesting beginning. The idea came about one night, late at night, when Larry, the owner, and Polo, one of our production department leaders, were making sample books for our trade show booth. We wanted to show all the different materials we could offer on our books, but didn’t want to use regular swatches and didn’t have the space to have a book of every type of material, so we decided to make the front covers only and mount them on the wall of the booth. When they were prepping the different materials they wrapped one of our photowrap covers, added a block to the back and a light bulb went off! Why not wrap prints on board add a mount block and hang that on the wall? It makes a unique, beautiful finished product ready to hang right out of the box and very contemporary looking.

Once we put it into our ordering system we knew ThinWraps were really a great idea because soon customers were asking for more options and sizes and competitors were starting to offer them too. Our original ThinWraps were the same as what you can order now, but we have added more options; Glossy and Satin laminate over lustre or metallic photopaper or canvas all wrapped around a board and finished with a nice back and your option of a mount block or an easel. You can also choose the original ThinWrap or a padded SoftTop ThinWrap!

Why would you recommend pro photographers give ThinWraps a try?

Finishes of Bay Photo's ThinWraps

It is a clean looking product and is very easy for the end customer. It’s ready to hang on the wall right out of the shipping box. No framing or additional service needed. It’s contemporary looking piece and that is playful enough for a kids room or professional enough for an office.

How would you recommend keeping ThinWraps looking great?

Close-up of ThinWraps by Bay Photo

The ThinWrap is very versatile and is well finished to last a long time. Like any photographic product it should not be put in direct sunlight, but it is also a product that can put up with a little bit more abuse; if the kids have sticky fingers, the laminate protects the image and can be cleaned off! Our favorite ThinWrap option combo is the metallic paper with satin laminate. It has the awesome metallic sheen without the glossiness which adds depth and a touch of something special to just about any image!

Thanks again to Bay Photo for this detailed look at an innovative product we love! Once again, if you’ve never before turned your images into beautiful prints at SmugMug, you’re missing out. You can easily turn your favorite photos into prints and gifts by opening any gallery and clicking the Add to Cart button. If you’ve disabled printing to visitors, the button will read “Owner Buy.” See how to print at SmugMug.

Categories: business, Gifts, Images, Sales

Podcast: How to Make Money in Your Basement

October 15, 2013 1 comment

If you’ve ever considered opening your own photo studio for your clients, this month’s SmugMug podcast is just for you.

Studio photography offers a ton of convenience in a compact space.  You’re in total control, leaving nothing to the weather, light, temperature, or anything else that could complicate your interaction with your clients. But renting a commercial space can be expensive. Why not use the extra space you’ve already have?

New Podcast: Having a Home Studio

We talked with family and senior photographer Steve Harrington about how his booming business began right in his basement. He answered questions that you may have wondered about having a home studio, like:

  • How did your family react to this decision?
  • Do you need special insurance?
  • How do you handle marketing of your address on social media?
  • Have you ever had a customer just arrive at your door?
  • Did anyone pass on your services because you were working out of your home?

Photo by Steve Harrington Photography

Listen to the podcast now on our new podcast site! And we hope that those you considering the move to studio photography learns a bit more about the options available to you.

PS. If you’re hungry for more, don’t forget to visit SmugMug’s education site for more podcasts, video tutorials, our live events calendar and tons of articles about photography, running a business, and how to get the most out of your SmugMug site. See you there!

Categories: business, Sales

Podcast: How to Get Paid What You’re Really Worth

June 27, 2013 3 comments

One of the most popular (and constant) debates between photographers is how to properly price your work and know that you’re not over- or under-charging for what you do. We’ve covered this topic before, but like fingerprints, no two photographers are the same. How do you know that someone else’s magic number is right for you?

Pricing Podcast with Dane Sanders

Tune in to our latest podcast with the inimitable Dane Sanders: photographer, entrepreneur, educator and author of countless business strategies for photographers like you. He’s no stranger to helping passionate people find their stride, get their businesses off the ground and turn their love into a lucrative way of life.

In this podcast, you’ll hear answers to some of the most important pro questions, such as:

  • Are you a freelance or a signature photographer, and why does it matter?
  • How do you get past the “newbie mindset” and stop sabotaging your success?
  • Are there any benefits to being new, and how can you leverage the opportunity?
  • Can you afford to accept that next photo gig?
  • How do you charge a fair price without scaring the client away?
  • Why should you trust your print lab?

Dive in to iTunes right now and start listening! Podcasts are the perfect way to give yourself a competitive edge while you’re processing last night’s photos, or while you’re stuck on your morning commute.

Bride and groom in veil by Dane Sanders

Photo by Dane Sanders

We REALLY Want You To Succeed! Listen and Win More Ways to Learn

If you’re hungry for even more photo knowledge, we’ve got a Full Scholarship* to give away for Skip Cohen University’s Summer Session in Chicago, August 11-14, 2013. One lucky winner will get a chance to fine-tune their photo and business skills, meet other photographers and recharge their creative batteries. Read more about the program here.

* Airfare and accommodations not included

Here’s how to enter:

  1. Listen to our most recent podcast with Dane Sanders.
  2. Tweet your most memorable “A-ha!” moment at us and use the hash tag #ahasmugmug

We’ll pick one lucky random winner on July 3rd, 2013.

So keep listening, keep learning and start getting more light bulb moments when it comes to your business!

UPDATE: Congratulations to our winner, Joy Michelle Photography (@joymphotography)! We’ll be in touch with you ASAP with all the info for SCU’s exciting summer session.

Categories: business, Sales

9 Must-Haves for a Successful Photography Website

June 11, 2013 23 comments

These days, everyone has a website and we think they’re great. But how do you know exactly what your friends, family and fans are really thinking when they see it? And if you’re a pro making money from your craft: Are you sure that your site is doing everything it can to get you clients and seal the deal? How much business are you losing from silly mistakes?

After browsing tons of sites and hearing the advice from our marvelous team of Support Heroes, we’ve compiled a list of tips to help you get the best, most effective and appealing website you  possibly can.

Period.

1) Your Contact Information

Hot tute tip! Hook up SmugMug’s contact form to your navbar.

Omitting or hiding ways for people to reach you is a grave mistake, one that you may not even know you’re making. Think it through: If someone finds your site and wants to talk with you, how would they do it? If you forget to include your contact information (or hide it several clicks deep), would you expect them to spend more than 5 minutes hunting for it before they give up? Chances are you don’t even have that long before they move on.

It’s true that putting your email address or phone number out in public can be risky. But there are plenty of great ways to let your fans reach out to you without throwing the door open to everyone that walks by.

What you should do: First and foremost, have a way to contact you either at the top, bottom, or in the navigation bar of your website. With SmugMug it’s easy to add a link using the Easy Customizer, plus we highly recommend that SmugMug Portfolio and Business users fill out the Customer Email info in their Account Settings. This way, anyone clicking the “Contact” link in your footer will get a safe, handy pop-up box where they can send you a direct message. You can even customize the text and place that link in your navbar.

2) Personality

Ivan Makarov‘s About page is a candid look at what drives his passion.

The great thing is that everyone has a website these days, including you. But the downside is… everyone has a website these days. How will you stand out? The answer is: Be yourself! You have a personality and it’s completely unique. Use your witty language, goofy selfies or whatever it takes to show the world that you’re way more than just another link on the web. Talk about what drives you and why you’re so passionate about your work. They’ll absolutely love meeting  you in your studio or your next gallery show.

What you should do: It’s hard to talk about yourself and it’s even harder to weed out what strangers want to hear (vs what’s TMI), but don’t be afraid to browse through some of your favorite websites and see what sticks in your mind about their bios. And what doesn’t.

3) Punctuality, Punctuation, Competence

Don’t do this!

Nothing looks more sloppy than a super-slow website with broken images and dead links. Even if you aren’t looking to make money through your website, you still want to look poised, polished, and perfect as any pro. Right? So do a regular audit of your site, click those links and update them regularly to make sure they work the first time, every time. When you’re logged out of your site and viewing like a guest, what do you see?

What you should do: On SmugMug, we already give you warp-speed page loads and unlimited traffic and sharing. So become as famous as you want. We can take it. Our Share button will generate handy share and embed links for all your photos, so you can be sure those images look beautiful every single time.

4) Simplicity

Ivan Makarov‘s beautifully simple (and organized) portfolio.

Your gorgeous photos may speak for themselves, but if your site’s a mess the message will still get lost. K.I.S.S. When you have house guests you clean up, so extend the same courtesy to your online space. No one needs to see (or trip and fall into) the photographic equivalent of your laundry pile.

What you should do: Curate a few examples of your very best work and make it easy to find via a slideshow, featured gallery at the top of your homepage, or a straightofrward link in your navigation bar. Similarly, create a clearly-labeled About page and a way for them to contact you. Love to archive? That’s OK. Just keep the rest of your photos neatly organized, too, so leisurely browsers can find their way around.

5) Your Brand

JeZa Photography‘s simple font and color choices are the hallmarks of their brand.

Panic not, weekend warriors. Even if you’re not a working professional, it’s important – but easy! – to give your viewers a unified look and feel that translates to a cohesive experience. Yes it sounds markety, but simply using the same colors and font size from page to page can keep your fans feeling grounded and sure that you’ve got your stuff together. And you do, right?

If you’re a pro, having your company’s name, logo and a simple set of colors can be all you need to say, “Yeah, I got it.”

What you should do: Customization on the new SmugMug is as easy as drag-and-drop. You can add your own logo to the top of your site, pick your own colors and even create your own Themes that match your brand. It’s easiest to just try it, but you can get an idea of how it’s done by browsing the articles on our help pages.

What you should do (for Legacy SmugMug): The Easy Customizer makes it easy for Power Users, Portfolio and Business SmugMuggers to add a custom logo graphic to the top of every page. Choose matching colors using the tools under the Background, Text, Boxes and Photos bars and you’re all set to go. Read more about our customization options here, and, pros, don’t forget about Order Branding, too.

6) Your Services

Be clear about what services you offer, like Alastair Jolly does here.

The key to making great sales is to do the thinking for potential customers so they don’t have to. The most basic way to do this is to be crystal-spanking-clear about what your specialities are and which services you offer. Whether you shoot BMX, babies or brides, making it obvious in your brand and portfolio is the best (and most efficient) way to make sure that the right customers are finding you. After all, if you’re a commercial fashion photographer, do you want to be fielding questions from the local high school sports team?

What you should do: Create a specific page on your site that lists out what services that you do offer, and give your fans a phone number, email address or other way to get in touch with you. If you just want a guestbook for comments, we recommend uploading at least one photo and turning on comments so folks can say hi. Check out FAQ 29 and 30 to see how to do this if you’re using Legacy SmugMug. Here’s a tutorial that shows you how to create a custom page in the all-new SmugMug.

7) Your Best Work

Scott Jarvie shows off the best of his best.

People are looking to see just what you’re made of, so this is your chance to sum it up and show it off. Curate a gallery that contains the best examples of what you do and keep it updated with fresh new photos as you take them. Choose images that really show that you love what you do, and show the full breadth of your abilities: Lighting, posing, serendipity, emotion… this is what people love to see! As an added bonus, you’re choosing the clients and fans who resonate the most with what you do.

What you should do: Take a swing through the photos that you remember best and that you think represent yourself. It can be hard, but you can always use Collect Photo to add a virtual copy to one gallery, then easily remove the ones that you don’t think make the cut.

8) Your Location

Downriver Photography gets smart about their services.

The web is a wonderful thing and brings people near and far to your doorstep, but this can be a setback, too. For example, it’s obvious to you that your town of Springfield is in New Jersey, but potential Googlers in Massachusetts, Illinois, Oregon and Missouri may not be so sympathetic. Be specific about the areas that you serve so that you’ll score top search results by clients looking to hire locals like you.

What you should do: If you talk about your location in your homepage or About page, be specific about the state or country where you’re willing to work. You can also add those terms and keywords in your Account Settings > Discovery > Search section so that Google and other search engines pick you up ASAP.

9) Good Grammar

Need we say anything about this, really? Your website is a representation of you, right down to the words you’ll use. Please be sure you make sense, you’ve put in the effort to have it proofread by someone else, and that everything looks as clean and polished as you are.

What you should do: Write, edit, then get a second (or third, or fourth) opinion. Read the copy on your site out loud. Check your spelling. Sleep on it, then read it again. All the usual tricks of the trade will help you step back and get as much perspective as possible. The best part is that any- and everything is easily changed on your SmugMug site at any moment… so edit as much as you like!

We hope that these 9 tips come in handy the next time you’re spring cleaning your website. Got more great ideas for getting fans finding you? Please share!

Link roundup:

New Bay Photo Products to Buy and Sell

April 19, 2013 41 comments

Great news for people who love holding beautiful photos in their hands: We’re adding more print products to our catalogs, starting with Bay Photo.

On April 26, 2013, we’ll be adding loads of new stuff to your Bay Photo catalog and make some price changes that we hope you’ll love. We’re giving you seven days’ notice so that you have plenty of time to study the list and make any adjustments you’d like to your pro pricing.

So read on for all the details and be ready to sell more goodies!

So, What’s New?

ThinWraps and MetalPrints have long been some of your favorite ways to display your photos, but for the longest time SmugMug offered only one finish for each. So we’re thrilled to announce three new variations:

  • ThinWraps now available in Lustre Satin and Canvas Satin finishes, in addition to our existing Metallic Satin finish.
  • MetalPrints now available in Satin finish, in addition to the Glossy finish we already offer.

We’ve added a ton of new print sizes, 40 in all. The complete list is included at the end of this post.

And there are some important changes in the Bay Photo base print costs:

  • Pricing on 114 items are now a bit higher, BUT……
  • We’ve dropped the pricing on 386 different items.

For math lovers, that’s a mean price change of a $4.89 decrease. The median price change is a $2.47 decrease.

The entire spreadsheet with before and after prices can be viewed here:

Bay Photo catalog prices, with color correction

Bay Photo catalog prices, with no color correction

We hope to add lots more new Bay products to your SmugMug catalog soon, so let us know what items you’d love to see.

What do I need to do on April 26th?

Your Bay Photo Pricelists will automatically adjust to reflect the above changes, but remember that the new items won’t be visible to your clients until you add them to your Pricelists.

All price changes will depend on whether you price by profit, price or use rounding:

  • If you’re a pro who sets your Pricelists by the price displayed, we highly recommend that you give your pricing a once-over to be sure that you’re happy with the amount of profit you’ll earn.
  • If your pricing is set by Profit, you won’t see any impact to your take-home pay but the displayed price on your site may change especially if you don’t use rounding. You may want to update any printed materials that show your prices.

As always, if you use our Coupons feature, double check those to be sure that you won’t get any surprises to your profits on your next sale.

How do I check my prices?

Portfolio and Business Smuggers, open up your Account Settings and look under the “Business” tab. You’ll find your Pricelists manager under the Making Money section.

Click on each Pricelist and be sure that all of the numbers under the “Profit” column are to your taste, and add in any of the new print sizes that you’d like to offer.

Don’t forget to save your changes!

Will there be updates to EZ Prints, WHCC or Loxley Colour’s catalogs?

In due time, yes! As we stated above, we’re starting with Bay Photo first, but you’ll see new products from our other labs as we get the details worked out.

The ability to more easily add new print products to our catalogs was one of the biggest reasons why we urged pros like you to migrate your pricing over to Pricelists. We hope that you’ll agree that it was worth the change.

The List

Here’s the complete list of all the new print sizes you’ll be able to offer, sized in inches:

  • 13×19
  • 4×10
  • 15×30
  • 30×45
  • 40×40
  • 40×60
  • 15×20
  • 10×14
  • 10×28
  • 14×20
  • 30×50
  • 30×60
  • 30×90
  • 30×120
  • 5×15
  • 6×18
  • 8×24
  • 11×33
  • 16×48
  • 20×60
  • 5×20
  • 6×24
  • 8×32
  • 10×40
  • 12×48
  • 16×64
  • 20×80
  • 10×18
  • 15×27
  • 20×36
  • 6×6
  • 14×14
  • 36×36
  • 20×40
  • 12×16
  • 20×50
  • 40×50
  • 40×70
  • 40×80
  • 40×90
  • 43×96
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