The Power of SmugMug’s Lightroom Publish Tool

If you’re a SmugMug customer, you’re likely a lover of all things photography. You love taking photos, you love sharing photos, and you might even love editing photos. But we’ll bet you’re not in love with the less-romantic bits: organizing, keywording, and getting your photos from the camera to your SmugMug site.

There are some powerful tools out there to help, and we have a favorite: Adobe Lightroom.

Not only does it simplify the process of organizing photos from camera to desktop (or device), it also works directly with SmugMug using our super powerful SmugMug publish service.

Our recently updated LR plug-in will now keep itself up to date automatically, and it works with the latest Adobe Lightroom CC and Adobe Lightroom 6 software. Make sure you’ve grabbed the most recent version of our plug-in to use our best—and most recent—built-in features, including Private Sharing and automatic plug-in updates. It even keeps Lightroom’s new facial-recognition tags in place!

Here’s three reasons why we think SmugMug and Lightroom users would love using our publish service.

Keep It Simple (All Accounts)
Simplify your workflow! If you use Lightroom to manage your photos on your computer, then you already know what a timesaver it is. But did you know you can also manage your SmugMug site without opening SmugMug? Import, cull, organize, keyword, upload, and share your photos all from one place.

The most recent update to the SmugMug publish service includes our hottest new feature, private sharing. When you create or edit folders and galleries from the publisher within Lightroom, you’ll be able to select visibility and access settings for those folders and galleries—without ever firing up your browser.

Collaborate on Photos (Business Accounts)
Combine the SmugMug Event Management Feature with the power of the LR Sync Hierarchy Tool.

Have your client, or your family, go through galleries you’ve added to an event and choose their favorite photos for a photo album or special edits. Use Lightroom’s Sync Hierarchy and Sync Photos buttons to add their favorite gallery, and its photos, back to your Lightroom catalog to edit.

Lightroom will recognize when you’ve made changes to those files and will mark them for republishing to SmugMug when you’re ready!

Proof Print Orders (Portfolio and Business Accounts)
You’ve just received your favorite “Cha-ching!” email from SmugMug: a new photo order has been placed from your Portfolio or Business account. You’ve used proof delay so you can review the order and make any final edits to the photos before sending them to the print lab.

When you edit those files in your Lightroom catalog, they’ll be marked for republishing, too. Press that republish button and send your final, print-ready photos off to your SmugMug site. Now you’re ready to release the order from proof delay and send it to the lab.

This barely scratches the surface of what you can do to manage your SmugMug account from within Lightroom using our plug-in. If you’d like the Ultimate User’s Guide to the Galaxy, er, to the SmugMug Publish Service for Lightroom, check back here soon. We’ve got a great follow-up post coming your way!

5 Easy Ways to Ready Your Website For a Busy Year

Now’s typically the time of year when you step back and re-evaluate your life. Whether or not you follow tradition (or break it), it’s always a good idea to think about your photography, your goals, and how you want to get there in the coming months.

Today we debut 5 easy questions to ask yourself to help you check your SmugMug site and be sure that it’s ready to face the next wave of photos, fans, and fame.

Read how to reboot your site for success »

Note: Some of these tips are only possible in current SmugMug, so if you’ve been with us since before July 30, 2013 and haven’t upgraded your site, preview the latest version of SmugMug now. You’ll get free access to a slew of incredible new features, because they’re already included in your subscription.

Other Ways to Stay in Control

If you’re super excited to take the tidiness to the next level, here are two more great articles we recommend bookmarking to help you sort your photos and stop the headache.

As always, our Support Heroes are here to help if you have questions. We do way more than just tell you where your Account Settings are – remember that we’re photographers, too, and we’d be thrilled to help you achieve your goals for the year. Talk to us!

5 More Currencies Added to Your Site

Great news for our worldwide SmugMuggers and their fans: we’ve added support for five additional currencies!

Now when someone buys a print, gift, or digital download from your site, they’ll be able to see the price in five more options:

  • Japanese Yen (¥)
  • New Zealand Dollars (NZ$)
  • Swiss Francs (CHF)
  • Hong Kong Dollars (HK$)
  • Swedish Krona (SEK)

We’re always hearing from SmugMug photographers (and their fans) that it’s easier to buy prints in a currency that makes sense to you. Here are full details about how currencies work at SmugMug.

“Can I use this on MY account?”

Yes! The new currencies are already visible in all shopping carts on all account levels, just like before. They’re available to you, the gallery owner, as well as to anyone who buys prints and downloads from your site. You don’t have to do a thing.

Tip: If you’d prefer people to not buy your photos, you can easily hide the Add to Cart button from your Gallery Settings.

How Conversions Work for Portfolio and Business Pros

Remember that you can select your base currency in the Pricelist manager. Your fans can pick one of the 10 currency options when they buy from you, but the prices they see will be converted from that base currency you’ve set in your Pricelists. Learn more about pro pricing and earning money through sales on our help pages.

We’ve got lots of info about prepping your files for print, marketing your work, and info about how the checkout process works.

 

Related Links:

A New and Improved Way to Add Prints to Your Cart

Over the years we’ve gotten so much great feedback from you, our customers, about buying and what your fans have reported back about the buying experience. So today is big news for you: we’ve remodeled the Add to Cart step to make it cleaner, simpler, and smoother for all!

To check it out, navigate to any photo you have for sale on your site and click Buy Photos > This Photo.

Instead of this:

Shopping on Old SmugMug, AKA: “Where are my glasses?”

You’ll see this:

SmugMug’s new Add to Cart layout. Ah, much better!

What Changed?

We’ve completely revamped the first half of the shopping process, when you’re adding photos into your cart. Here’s what’s new:

  • You’ll see a larger, prettier preview of your photo on the left. You’ll know for sure which pic you’re viewing.
  • There’s now an easier-to-follow item selection pane on the right. All the same products and options are there, and it’s much easier to drill down to what you want.
  • You’ll now adjust cropping in that same window as soon as you choose your print size. With borders and boundaries bigger and easier to see, there’s less chance something vital will get cropped out in your print.
  • All of this automagically scales to fit smaller screen sizes, making shopping on-the-go as easy as just a few taps.
Crop and adjust without changing screens.

How Do I Get It?

You’ve already got it! The updated design is already sparkling up all accounts on New SmugMug. So add a photo to your cart to see it in action.

Tip: Be sure to try it on an updated browser. If you have Internet Explorer 9 or below, you’ll still see the old design.

Click through to choose your print. You can step back at any time.
Speedy shopper? Look below to add a previous print size, lickity-split.

Shoppers on Old SmugMug sites will also see the old shopping design, so Preview your site in New SmugMug to check it out and use it yourself. However, you’ll need to Publish your New SmugMug site to let your fans and customers use it, too.

More Help & Info

The checkout part hasn’t changed with this release, but we knew you’d ask. :) It’s in the works, and of course we’ll share as soon as we’ve got something ready to show you.

For more info about what’s changed and how the new process works, check out our updated help pages. And if you have any additional questions, reach out to our fabulous 24/7 Support Heroes. We always love to hear from you.

Link Roundup:

Release Notes: Uploads Made Even Easier, Subscription Receipts, Original Filenames, and more

This time of the year most of us are pretty busy either with work, family, holiday prep, and all the other things that make this time of year so much fun. Here’s a few great new goodies we’ve released that you’ll love.

Drag Photos Directly Into Galleries

Adding new photos to your galleries is so easy, your camera can practically do it on its own.

You can still click the “Upload” button to fire up our in-browser uploader, but we’ve made it even easier than that: Simply log in, go to any gallery on your site, and drag photos off your desktop into the photos already there. The upload starts right away!

You can take a quick look at all the different ways you have to add photos and videos to your site… if this one doesn’t win you over.

Grab-Your-Own Receipts

Our Support Heroes get lots of requests from folks who need a simple subscription receipt for their records. Now you can do it all on your own, as many times as you want, with zero wait… even at 3:44 AM (supposedly the most common time to wake up in the middle of the night.)

Just look in your Account Settings > Me tab, and you’ll see a new section called “Receipts.”

Have fun accounting!

Zip Downloads Keep Your Filenames

Pros and label freaks, you’ll love this one: Now when you open your zipped gallery downloads, you’ll notice that the filenames are just as you left them (minus special characters.)

This has been a big request from a lot of photographers who offer gallery downloads of their photo shoots. So now clients can find exactly what they’re looking for, and they’ll correspond with the filename you gave it in your catalog.

Save-an-Email for Huge Zip Downloads

We’ve also given the email delivery gnomes a break by combining your zip download links into a one notification email. For galleries larger than 1.5 GB and/or 200 images, we typically split the download into multiple zip files. We’ll still do this, but send the links in a single email.

Pinch to Zoom on Your Phone

Need more detail when browsing photos on the go? Your mobile-friendly SmugMug site now allows you to zoom in and get peeping in on every pixel in your lightbox. (We’re talking browsing your site on Safari, not through our iOS and Android mobile apps which already let you zoom in.)

Miscellaneous improvements:

  • The Folder, Gallery & Pages Content Block now properly displays items in the same order as the Organizer when it’s set to display by “Organizer Position.”
  • Galleries in Journal viewing style no longer skip to the first image when the page is loaded and now display the content above the image. Links to specific photos in the gallery will also now jump to that image when you load the page.
  • When browsing a keyword gallery that has been limited in scope, buyers purchasing multiple photos are limited to only photos that fit within that scope.
  • Event details and settings should save properly again. Additionally, Favorites should save as expected when you clients click them.
  • The Flash uploader properly allows for replacing photos in Proof Delayed orders.

Enjoy the new stuff and keep snapping great memories this holiday season!

 Link roundup:

Pro Tip: 7 Reasons You Just Lost a Sale

While you’re here at SmugMug, we want you to succeed. It’s in our blood, as we’re photographers ourselves and everything at SmugMug was borne out of our very own needs to capture the world.

Our Support Heroes often get questions from pros wondering why customers aren’t buying their prints and downloads. So here are some top fixes we’ve found to help cure those lackluster sales.

1) Buying Isn’t Enabled

This is pretty key, but is buying enabled in your galleries? By default it’s on, but just in case you should always look to see if the button in your galleries says “Buy” or “Owner Buy.” If it says the latter (or if you log out and don’t see a Buy button at all), buying is disabled for guests. Owner Buy is useful for those of you who don’t want to sell, but still may want a buy a print for your own living room.

How to fix it: Open your gallery settings and look under the “Shopping” tab. The shopping cart toggle is right at the top of the list, so be sure that’s set to ON.

2) Your Pricing Isn’t Set Up

Maybe people are buying your photos at-cost, with no profit to you? This is the nightmare of some photographers, so be absolutely sure that you’re not sitting there accidentally giving away those photos. Fortunately at SmugMug, Portfolio and Business users can literally set it and forget it with Pricelists, so you can set your markup, sit back, and just let the money roll in.

How to fix it: Visit your Pricelists manager, found in your Account Settings > Business tab. Add in products to your default Pricelist, fill in a few numbers, then save it. All galleries on your site with buying enabled will now reflect those prices to your fans. Business account members can create multiple Pricelists and can apply them to different galleries. Find out more info on our help pages.

3) Nobody Knows You Exist

If you build it, will they come? On the internet, the answer is “No.” Even coding up the most beautiful site won’t make magic if no one on the web is talking about you. So take that first step and share the link, post photos to social media, and create buzz so that Google (and potential new clients) hears about you.

How to fix it: You can copy the link to your site, a gallery, or even a single image right from the address bar in your browser. Or use our handy Get a Link feature. Also, check your site-wide privacy settings and fill out your site metadata so that relevant, descriptive words show up when people search for you.

4) Your Clients Got Totally Lost

The architecture of your site is more important than you may think it is. We’ve covered this in the past, but we can’t stress enough that you should make the content you want surfaced as visible as possible. When in doubt, give your clients a direct link to the gallery containing their photos, so they don’t wander off and get lost.

How to fix it: You can Get a Link to share a gallery or a photo. Have multiple galleries to share? Try Sharegroups (which can also be protected with passwords), or Events & Favorites. The latter is worth its weight in gold for pros, because it lets clients tag the images they love best.

5) They Couldn’t Reach You

What happens when they have a question that only you can answer? How much do you charge? Are you available for a September session? Can they hire you? You’d want to be sure that your email address is available front and center. But we’re surprised at the number of websites we see where this info is hidden, buried, or just plain not included. It’s no wonder sales are slow!

How to fix it: Fill out your SmugMug Profile (found in the top right corner of your logged-in header) with your contact email, then be sure to add a contact link to your menu bar. We won’t expose your email address to spammers, but will send messages from the SmugMug contact form to you. Here’s more info about crafting an effective menu bar.

6) They’re Just Downloading the Photo

Why pay for a photo when you can get it for free? If this thought makes you cringe, then we rest our case. Because SmugMug users come from all walks of life, lots of family use the free download feature to share photos with friends and family. But as a pro, you’d probably prefer cash, so you should double-check that the pictures you’re selling aren’t open for the picking.

How to fix it: Check your image-protection settings to be sure that Originals aren’t enabled in your galleries, which allows any viewer to save a full-res copy to their computers. You can also flip on Right-Click Protection to foil them further.

7) They’re Scared of You

Even if you’re not particularly warm and fuzzy by nature, it pays to be friendly in your most public space. Practice good marketing mojo, and this will be reflected back in the quality of client that hires you. Imbue the text around your site with your own voice and personality, and be sure to guide them each step of the way towards browsing more, reaching out to you, and buying a print.

How to fix it: Our top three picks for warming up your site are (1) your Right-Click Protection message, (2) your gallery description field, and (3) your About page. We’ve always recommended making your Right-Click Protection message helpful, not threatening. The gallery description shows up over your photos and is the first thing they see when they open it, so be sure to greet guests and give them step-by-step instructions on how to buy photos. Combined with your own heroic story on a custom About page, you’ll get fans checking out in no time.

Good luck and happy selling! If you’ve found your own way to troubleshoot slow sales and aren’t afraid to share your tips with fellow pros, we’d love to hear it

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Link roundup:

 

Pros, Your Fans Are Gonna Love This

While we’ve had tutorial videos and archived webinars forever, today we’re happy to show you the latest additions to our library: How to Buy Prints & Downloads.

Two New Videos for You to Share

Pros have often asked us for tools that will help sell more prints, gifts, and downloads, because occasionally your fans need a little extra push. So we’ve created a long-format tutorial (7:58) and a short-format tutorial (4:52) showing your fans how to add photos to the shopping cart, understand those framing and cropping options, and check out. Here’s the short version:

We hope that you’ll share these with your clients, or even embed them into your site so that they’re viewable at any time. Tip: Use Customize > Customize Site and drop a YouTube video Content Block onto the page. You can get the video link above.

Here’s to smoother sales at SmugMug!

P.S. Did you know that we have a 100% guarantee on all items ordered through your SmugMug galleries? If you or your customer are not happy for ANY reason, we’ll fix it or replace it for free. We mean it.

Links you’ll love: