This famous mom photographer shares her secrets.
Last year, Elena Shumilova took photos of her sons as they played by the Russian countryside. She uploaded the photos online, then they started getting shared, and shared again… until they became a viral sensation, with over 60 million views.
These photos hit something magical all across the Internet — a sense of nostalgia for a childhood past. She even started getting letters from people in their nineties, saying the photos moved them to tears.
As parents, we instinctively want to take photos of our kids. We’re trying to preserve this brief slice of time before they grow up. But when we take our kids to professional photo studios, the results can end up looking stilted and unnatural.
We want to remember our kids as they actually are — not with the forced smile a stranger coaxed out of them at the studio, but with the real smiles and giggles they share with us every day.
How can we capture natural photos of our kids, the kind Elena seemingly has a magic touch for?
Photo by Ivan Makarov
Elena has mostly been quiet since her photos have gone viral, undistracted by all the media attention. Instead, she focuses on raising her kids and continues to photograph them every day.
Photo by Ivan Makarov
Given how quiet Elena has been, we’re excited to share a behind-the-scenes look at her in action. She invited us onto her farm in Russia, where we asked her to share how she captures these beautifully nostalgic photos.
This is what she had to say.
5 Tips to Get Better Photographs of Your Kids
1. How to get your kids to look natural, not “posed.”
So you catch your kids in the perfect moment — they’re outside playing and laughing, the lighting is just right, and you see this perfect picture you want to capture. You rush to get out your camera, but then…
They see the camera. They stiffen up. They start posing. The moment is lost.
What do you do?
When photographing children, the single most important thing is to photograph them often — every day.
You can’t just do it sporadically, or they’ll freeze up as soon as the camera comes out. Consistency is key. That way they’ll be comfortable around the camera.
It’s these everyday scenes that you want to capture — the ones you’ll remember best when they grow up.
To get the most genuine photos, I try to catch them in the moment — when they’re playing with each other and have completely forgotten about the camera.
Here they’re playing “airplanes,” a game we also play together at lunchtime when they’re feeling picky about their food.
Watch Elena explain how she captures her nostalgic photos:
2. The types of clothes that work the best.
I follow a pretty simple rule: clothes shouldn’t be distracting. They shouldn’t take attention away from what’s happening in the photo.
For such a simple rule, it’s harder to follow than you might think. Kids’ clothes today are designed to grab your attention—with bright colors, cartoon characters, and writing all over them. In photographs, all this takes attention away from your kids.
When I started pursuing photography seriously, I actually replaced all their outfits. This took quite a while to do, but now I know that anything I pull from their closet won’t interfere with the photo.
3. How to best capture kids of different ages.
A lot of parents have asked me about this photo — how did you get your one-month-old to look so calm? Infants are notoriously difficult to photograph because they’re often crying or fidgeting.
Here you’ll have an advantage as a parent. I’m his mom. I’m around him 24 hours a day, and I know when he cries and when he doesn’t. Let your parenting instinct help you choose the right moment.
The Golden Age: Ages 2–4
Something I noticed while photographing many children, including my own, is that there seems to be a universal age when kids are the most photogenic.
That seems to happen between ages two and four.
Kids around this age behave very naturally. They don’t care that someone is looking at them, they don’t care what others think, and they don’t care that a camera is pointed at them.
They aren’t yet self aware. And so, they’re free.
Ages 5 and Older
It gets a bit more difficult when they’re older. As early as age five, they start to become more self-conscious when the camera comes out. They start to pose.
The key here is to be very patient. Let them play while you disappear into the background. My best photos always happen at the end of a photo shoot, when my kids have forgotten all about the camera.
Photo by Ivan Makarov
4. How to get good photos of your kids with pets.
Just like people, every animal is different. Some pets like to be photographed, and others don’t.
Because every pet is different, there isn’t a magic formula for this. I spend hours observing our farm animals, figuring out how they move and what angles work best for them — just like I would for people.
I’ve also tried bribing pets with food, but it doesn’t work. It’s almost impossible to get a good picture when they’re chewing or licking their paws. So I’ve learned the hard way not to feed our pets during photo shoots.
With animals, you have to rely on a bit of luck — and constant patience.
5. Don’t give up.
This is the most famous photo I’ve taken. It’s been viewed over 10 million times — but I almost didn’t bring my camera that day.
Before I took this photo, my confidence was at a pretty low point. I had tried for a photo of my son and dog 14 other times — not 14 other photos, but 14 full photo shoots, all failures.
I was convinced that my hands were too clumsy, or my dog was not the right dog for it, or my kid was not the right kid for it. I was just feeling desperate that day and didn’t even want to bring my camera.
But something told me to bring it. And on that fifteenth day, it all just came together.
This dog of ours is now famous — but he’s not all that photogenic from most angles. He’s actually a pretty difficult dog to work with. From the previous 14 photo shoots, I’d learned what angles and body compositions work for him and my son.
It‘s easy to get discouraged. It’s easy to think, “Oh, why bother, it won’t work anyway.” And it may not for the first 14 times. Those 14 photo shoots weren’t failures though, because I learned from them. And they’re what made the fifteenth one possible.
Don’t give up.
For when you get frustrated.
Photo by Ivan Makarov
When I was first starting out, I got frustrated easily. I used to create these elaborate setups — I’d bring my kids to a special place, in special clothes, at a special time with the lighting just right. I’d arrange it all. And naturally, I started to feel like they owed me a good photo.
But I started getting better photos when I realized: no one owes me anything.
If you get frustrated, your kids will sense it and won’t want to participate anymore. Which just creates a vicious cycle of more frustration. When I stopped feeling entitled to a good photo, I was more relaxed. It was more fun for me and for them.
Rather than creating high-pressure elaborate setups, observe your kids in everyday simple situations. Do it every day. Bring your camera along.
And then — when the right moment comes along — you’ll be ready.
See more of Elena’s photos on her SmugMug print site.
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Watch Elena demonstrate these tips.