While we’ve had tutorial videos and archived webinars forever, today we’re happy to show you the latest additions to our library: How to Buy Prints & Downloads.
Two New Videos for You to Share
Pros have often asked us for tools that will help sell more prints, gifts, and downloads, because occasionally your fans need a little extra push. So we’ve created a long-format tutorial (7:58) and a short-format tutorial (4:52) showing your fans how to add photos to the shopping cart, understand those framing and cropping options, and check out. Here’s the short version:
We hope that you’ll share these with your clients, or even embed them into your site so that they’re viewable at any time. Tip: Use Customize > Customize Site and drop a YouTube video Content Block onto the page. You can get the video link above.
Here’s to smoother sales at SmugMug!
P.S. Did you know that we have a 100% guarantee on all items ordered through your SmugMug galleries? If you or your customer are not happy for ANY reason, we’ll fix it or replace it for free. We mean it.
Links you’ll love:
To celebrate moms, we took time to chat with a couple of our favorite photographers, Natalie Licini of Je Revele Fine Art Photography and Chrysta Rae of Chrysta Rae Photography, about how they juggle successful photography businesses with raising their family. They’ve shared a little insight into how to get the kids to the dentist and invoices in the mail, all while keeping their clients happy. Like all moms, keeping all those balls in the air is a struggle. But one that is rewarded with the best of both worlds – time with their children and paying the bills doing a job they love.
Today we’ll see their top five tips for getting everything done like a pro.
1) Make – and Stick to – a Strict Schedule
One of the biggest advantages to being your own boss is setting your own schedule. But that doesn’t mean that work has to slide into family time and vice versa. Find a balance between the responsibilities of your business and your children no matter how tough it is, especially when your office is at home and you’re truly never far from work.
I try to work Monday through Thursday and keep weekends free. Each day I wake about 8am, spend time with my children, check email, drink coffee, and then drive to our New Jersey office by 10am. We have two photo shoots per day on Monday, Wednesday, and Thursday with Tuesdays reserved for client viewings (sales appointments), usually late in the day to accommodate working clients. Fridays I reserve for accounting at home. Every day I handle client inquiries and questions and head home about 5pm. Every other Saturday is date night with my hubby and every single Sunday we have dinner with my parents, brothers, aunt, and cousins. It’s my favorite day of the week. We just relax, talk about life, and enjoy the company.
I drop the kids off at school, then I’m off shooting. I can book 1 to 6 shoots a day (once I did 9, but I almost died). While I’m out, I have to find multiple addresses and deal with realtors, homeowners, builders, and managers on location. I help stage, clean houses, make small talk, shoot, and then I scoot to my next booking. I pick up my kids and take them to hockey, or go grocery shopping, or pick up their friends, etc. Both my kids love it and thrive in hockey. And in my schedule, hockey is non-negotiable. They are members of a team, and that has huge value. Nothing interferes with that. And as much as I can, I’m at each practice and every game cheering them on.
2) Stay In Focus, No Matter Where You Are
Focus on the job at hand. Be present in the moment, and with the people you’re with at that time. Give all your attention to your clients when you’re working with them, and to your family when it’s their time for your attention.
My main focus is always my boys. Their needs come first. Work is always there, so I just make sure when I’m with my kids, they know they’re my priority. I’m lucky they understand how hard I work, and that I’m doing it to better our lives. And when I’m at work, I build a true bond with all my clients. Simple things like not bringing my phone into a client’s home—it’s easy, but important. They know they’re the only focus I have while I’m with them. I ask questions and talk about my personal life; my clients truly know me and, in the end, they know they’ll get my best effort AND that I truly care about them.
3) Don’t Be Afraid to Outsource
Whether it’s help with the kids and the house, or with the non-photography tasks of your business, know when to hire an extra set of hands or two. Relinquishing control can be hard, but you’ll save that much more energy to focus on the things only you can do.
We have an au pair who lives with us. She helps with the children during the day while I’m at the office, feeding, dressing, playing with the kids, and getting them to and from school. In New York City having an au pair is more economical than day care, which costs 35-50% more. My team helps with editing, printing, writing, and preparing our clients’ orders for pickup. I’ve hired additional staff to write for Je Revele, and we have an in-house editor.
4) Love What You Do
We hear from photographers all day, every day, that they love their jobs. Keeping your heart in line with your hands is the best way to guarantee success, and that you’ll wake up every morning excited about the days ahead.
The biggest perk of doing photography for a living and raising my boys is they SEE daily that if you love something, you can find a way to make a living doing it. Work should be something that gets you out of bed in the morning, not something you press the snooze button on while dreading the day ahead of you. The bottom line is I do what I love and have found a way to make money doing it, and I also have balance with my family. Being a mom is the most important job in the world, and the most rewarding. I truly think I’m giving them a very big life lesson in finding their passion and empowering them. With enough persistence and passion, anything’s possible—it’s there for them to grab.
If you love what you do, and can pour your heart and soul into growing your business, do it! Don’t let fear hold you back. I’ve had photography mentors over the years who’ve really helped me grow and establish my business. Attend workshops with some of the masters in our industry and you’ll find your skill level improve dramatically.
5) If You’re Just Starting Out
Making the leap to start your own photography business can be the most exciting step of your life, especially if you’re coming away from being a full-time parent, or a more traditional job. Here are two final tips to keep in mind if you’re looking to go pro.
Set a timeframe. I gave myself one year: if I could pay my bills and still afford a few luxuries at the end of it, I would continue. It started up quite quickly for me; I posted on Facebook that I’d offer $50 photography sessions for families while I was still in school. It was truly just to give me things to shoot and learn “in the field.” From that one post I did hundreds of portrait sessions and, after I graduated, I was confident enough to even shoot weddings.
Network! I suggest networking with your community, business owners, moms, and dads. Always gently mention you’re a photographer and be prepared to hand them a brochure of your work. I have little accordion brochures in my purse that I give out by the dozen, thanks to a suggestion I heard on creativeLive from Sue Bryce. Rather than having someone lose my business card, I give them a brochure so they can see my work immediately. It makes a good impression that helps them make a call to book a session with me.
Do you have your own secrets to running a tight family ship? We’d love to hear them! Add your comments at the end of this article.
My name is Chrysta Rae. I’m a professional interior/real estate photographer working full time in the Edmonton, Alberta area. I have 2 amazing children, Tyson (he’s 11) and Grayden (he’s 10). The boys are in grades 5 and 4, and both play in high level hockey all winter, and both play spring hockey as well. My kids are exceptional people. They’re funny, kind, thoughtful, dorky, and loveable. I love being their Mom.
My family was first. I started photography professionally when my youngest went into grade 1. I have always been a very self-empowered business person. I previously owned a closed captioning business that ended when my youngest son was about 2. With the recession and new technology, the business just slowly died. I was a stay-at-home Mom until both kids were in school… then I needed to fill my days back up again! I had always loved photography and decided to focus my attention on it on a “professional” level. I enrolled in the New York Institute of Photography and devoured everything I could to learn every single thing I could about every aspect of it.
I was born and raised in New York City. I reside there with my husband and 3 children. We have 2 girls ages 5 and 4 and our son is 11 months old and already walking. Yay! My daughters are in dance, piano and have singing lessons. It’s busier than it sounds, but we have a manageable schedule.
I opened my business 6 months after my first child was born in 2008. I started photographing clients using backdrops in my basement in 2008. In 2011, I left my full time job and moved to my first studio. Then in 2012, I rebranded and opened our flagship studio in a historic New Jersey Castle.
In the last year we’ve put out a lot of posts on this blog: product announcements, tutorials on taking better photos, tips to make more moolah and articles on how to get the most out of SmugMug.
So in case you weren’t glued to every moment we typed here, we’re sharing one last chance to catch your top 5 favorite articles that you may not have seen:
1) 5 Lies Your Camera Likes to Tell
2) How to Make a Photo Blog
3) The Save Photo Reminder
4) 5 Killer Locations for Your Portrait Sessions
5) Guide Your Guests to the Gold
Why confuse your site visitors? We picked some of the best examples of beautiful, easy-to-navigate sites on SmugMug and show you just why they work so well. Read more >>
And since we’re talking about recaps, it only makes sense to share the “top” five of the more subtle articles that deserve a second round in the spotlight! Here they are:
1) How to Succeed in the Business of Love
2) Why Events Are Best for Your Business
If you’re a pro with a Business account, Events are our #1 favorite tool that you probably don’t know about. Here’s why they work, what your customer will see, and some tried-and-true suggestions for integrating them into your portrait and wedding workflow. Read more >>
3) 5 Things Your Client Needs to Hear
Are your subjects happy? Confused? Confident in your ability to get the shot? Here are our pros’ top tips on what to tell your models so that you have a successful photo shoot… and they have a great time, too. Read more >>
4) How to Make your Visitors Feel at Home
Having a great website is more than just throwing some photos up on the web. Here are our suggestions for creating a helpful, pleasant experience for the people who browse your site. Clients, too! Read more >>
5) How to Organize a Photo Walk
Our photo-fiend-friend Scott Jarvie is known for his ability to rally local photographers to get up and get out shooting! If you’d like to take action and inspire your photo-neighbors to go snapping with you, here’s a few planning tips to get you on your way. Read more >>
We hope you have a safe, warm, happy and thoroughly joyous holiday!
If you’ve ever considered opening your own photo studio for your clients, this month’s SmugMug podcast is just for you.
Studio photography offers a ton of convenience in a compact space. You’re in total control, leaving nothing to the weather, light, temperature, or anything else that could complicate your interaction with your clients. But renting a commercial space can be expensive. Why not use the extra space you’ve already have?
We talked with family and senior photographer Steve Harrington about how his booming business began right in his basement. He answered questions that you may have wondered about having a home studio, like:
- How did your family react to this decision?
- Do you need special insurance?
- How do you handle marketing of your address on social media?
- Have you ever had a customer just arrive at your door?
- Did anyone pass on your services because you were working out of your home?
Photo by Steve Harrington Photography
Listen to the podcast now on our new podcast site! And we hope that those you considering the move to studio photography learns a bit more about the options available to you.
PS. If you’re hungry for more, don’t forget to visit SmugMug’s education site for more podcasts, video tutorials, our live events calendar and tons of articles about photography, running a business, and how to get the most out of your SmugMug site. See you there!
Making the Leap from Mom to Pro
As the new school year creeps closer, it’s time for many of us to transition back from full-time parent to full-time pro.
This month’s SmugMug podcast features Clickin Moms’ teacher and mom extraordinaire, Alicia Gould, of Alicia Gould Photography. Like many professional photographers, she started out by taking photos of her family, then watched her hobby blossom into a successful pro business. We sat down and asked her about all the fun and hard work that many women experience when making the leap, and what issues you might face when you start your own new business.
You’ll hear answers to questions like:
- Do you need previous experience or an artistic background?
- How and why you should balance your time with your family?
- How do you judge success as a momtographer?
- What’s the most important decision you can make when starting your business?
- What are some unexpected mistakes you may end up making?
- What kind of equipment is in a successful family photographer’s kit?
Photo by Alicia Gould Photography
Download the podcast right here and have a listen while you put the finishing touches on your latest summer photos. We think you’ll be inspired to take your shooting to a whole new level!
Composing Images in a Natural World
If you prefer photographing trees to toddlers, join our upcoming webinar, featuring world-reknown nature photographer Steve Gettle.
We’ll focus on the many elements that make up the composition of a beautiful nature image, using hundreds of examples and practical, real world situations. You’ll learn the “rules” of composition as well as when and why to break them. You’ll find out how to see the picture, and how to work a subject to maximize the potential of every situation.
In addition, we will cover how to control such things as lighting, backgrounds, depth of field and perspective to enhance your composition.
Composing Images in a Natural World
Thursday, August 29th, 2013
8:00 PM ET, 7:00 CT, 6:00 MT, 5:00 PT and 1:00 AM BST
Photo by Steve Gettle
***UPDATE!*** You can watch the recorded webinar on our YouTube channel.
We hope that everyone out there has been having a great summer full of wonderful experiences… and the pictures to prove them!
The best camera is the one you always have with you… but that doesn’t mean you should just point, shoot, and hope for the best.
In our next webinar, we’ll talk about the explosion of this little thing called mobile photography and how to leverage that more-powerful-than-you-think camera phone. More than just a convenient device in your pocket, your smartphone is a valuable marketing tool that most pros simply overlook.
New Webinar! Mobile Photography with Angie Garbot
This month, we’re talking with full-time Chicago photographer and instructor Angela Garbot, whose professional work spans a variety of subjects from beautiful brides to culinary delights. She was recently featured on CNN.com for being one of the few wedding photographers who work with the ubiquitous camera phone, rather than against it. Because of her insights, we’ve asked her to show us why the versatility and portability of your camera phone is the best thing to happen to the photography industry, how to shoot winning camera phone pics, and how you can harness the power of mobile photography to boost your business.
Wednesday, July 24, 2013
8:00 PM ET, 7:00 PM CT, 6:00 PM MT and 5:00 PM PT
Register for this event!
We’ve all got smartphones in our pockets, using them to snap and share on the go. But are you happy with what you’re getting? Do you actually think before sharing those with your friends and fans? If you’re like most of us, you probably answered “No.” But mobile photography is no excuse to take a bad photo! And if you’re a pro, you could be missing out on a vital piece of your business’ marketing plan.
In this webinar we’ll show you how to maximize your built-in camera app functions, introduce you to some powerful editing apps and then discuss how to use social media and your smartphone images to enhance your business. We’ll talk about some do’s and don’t’s in sharing, the importance of hash tagging, ways to engage your clients using your smartphone images, and tips for live-tweeting with images.
See you there!
All photos by Angela Garbot Photography
One of the most popular (and constant) debates between photographers is how to properly price your work and know that you’re not over- or under-charging for what you do. We’ve covered this topic before, but like fingerprints, no two photographers are the same. How do you know that someone else’s magic number is right for you?
Pricing Podcast with Dane Sanders
Tune in to our latest podcast with the inimitable Dane Sanders: photographer, entrepreneur, educator and author of countless business strategies for photographers like you. He’s no stranger to helping passionate people find their stride, get their businesses off the ground and turn their love into a lucrative way of life.
In this podcast, you’ll hear answers to some of the most important pro questions, such as:
- Are you a freelance or a signature photographer, and why does it matter?
- How do you get past the “newbie mindset” and stop sabotaging your success?
- Are there any benefits to being new, and how can you leverage the opportunity?
- Can you afford to accept that next photo gig?
- How do you charge a fair price without scaring the client away?
- Why should you trust your print lab?
Dive in to iTunes right now and start listening! Podcasts are the perfect way to give yourself a competitive edge while you’re processing last night’s photos, or while you’re stuck on your morning commute.
We REALLY Want You To Succeed! Listen and Win More Ways to Learn
If you’re hungry for even more photo knowledge, we’ve got a Full Scholarship* to give away for Skip Cohen University’s Summer Session in Chicago, August 11-14, 2013. One lucky winner will get a chance to fine-tune their photo and business skills, meet other photographers and recharge their creative batteries. Read more about the program here.
* Airfare and accommodations not included
Here’s how to enter:
- Listen to our most recent podcast with Dane Sanders.
- Tweet your most memorable “A-ha!” moment at us and use the hash tag #ahasmugmug
We’ll pick one lucky random winner on July 3rd, 2013.
So keep listening, keep learning and start getting more light bulb moments when it comes to your business!
UPDATE: Congratulations to our winner, Joy Michelle Photography (@joymphotography)! We’ll be in touch with you ASAP with all the info for SCU’s exciting summer session.