If you’re a SmugMug customer, you’re likely a lover of all things photography. You love taking photos, you love sharing photos, and you might even love editing photos. But we’ll bet you’re not in love with the less-romantic bits: organizing, keywording, and getting your photos from the camera to your SmugMug site.
There are some powerful tools out there to help, and we have a favorite: Adobe Lightroom.
Not only does it simplify the process of organizing photos from camera to desktop (or device), it also works directly with SmugMug using our super powerful SmugMug publish service.
Our recently updated LR plug-in will now keep itself up to date automatically, and it works with the latest Adobe Lightroom CC and Adobe Lightroom 6 software. Make sure you’ve grabbed the most recent version of our plug-in to use our best—and most recent—built-in features, including Private Sharing and automatic plug-in updates. It even keeps Lightroom’s new facial-recognition tags in place!
Here’s three reasons why we think SmugMug and Lightroom users would love using our publish service.
Keep It Simple (All Accounts) Simplify your workflow! If you use Lightroom to manage your photos on your computer, then you already know what a timesaver it is. But did you know you can also manage your SmugMug site without opening SmugMug? Import, cull, organize, keyword, upload, and share your photos all from one place.
The most recent update to the SmugMug publish service includes our hottest new feature, private sharing. When you create or edit folders and galleries from the publisher within Lightroom, you’ll be able to select visibility and access settings for those folders and galleries—without ever firing up your browser.
Have your client, or your family, go through galleries you’ve added to an event and choose their favorite photos for a photo album or special edits. Use Lightroom’s Sync Hierarchy and Sync Photos buttons to add their favorite gallery, and its photos, back to your Lightroom catalog to edit.
Lightroom will recognize when you’ve made changes to those files and will mark them for republishing to SmugMug when you’re ready!
Proof Print Orders (Portfolio and Business Accounts) You’ve just received your favorite “Cha-ching!” email from SmugMug: a new photo order has been placed from your Portfolio or Business account. You’ve used proof delay so you can review the order and make any final edits to the photos before sending them to the print lab.
When you edit those files in your Lightroom catalog, they’ll be marked for republishing, too. Press that republish button and send your final, print-ready photos off to your SmugMug site. Now you’re ready to release the order from proof delay and send it to the lab.
This barely scratches the surface of what you can do to manage your SmugMug account from within Lightroom using our plug-in. If you’d like the Ultimate User’s Guide to the Galaxy, er, to the SmugMug Publish Service for Lightroom, check back here soon. We’ve got a great follow-up post coming your way!
Want to have complete control over how you share your photos? You’ve got it! Some of the industry’s most powerful (and customizable) privacy features come baked in to a SmugMug account. But they can seem confusing if you’ve never used them before. To help, here are five common scenarios we get asked about a lot, and a quick rundown of which settings you need to flip to be sure your stuff stays exactly as discoverable or as private as you wish.
Scenario 1: The Private Site
I want to share my site with my close family: my mom, my grandma, and my siblings, and only them. I want that to be as easy as possible since they aren’t that computer-savvy.
Enter the email address of the person you want to share the gallery with into the “Invite People” box.
Add your photos to the gallery. When your client accepts the invitation and logs in to SmugMug, they’ll be the only person who can view that gallery.
Scenario 3: The Limited Sharer
In general, I don’t want my galleries to be found. But sometimes I want to share some of my photos on a photography forum. When I do, I don’t want those viewers to find my other galleries and see photos of my kids.
Make sure all your Folders and Galleries are Unlisted. This ensures the public can’t see your galleries, even if they stumble across your homepage.
Create a new gallery for sharing on the forum and set it to Unlisted, plus setHide Ownerto “On.” This removes the breadcrumb that would usually allow visitors to navigate to other parts of your site.
Log out and view your site like a guest. Unlisted galleries shouldn’t be visible.
Get the gallery link to share, being sure the URL starts with “www.smugmug.com” and doesn’t contain your nickname. To check, paste the link to that gallery into a new browser window. You shouldn’t see a way to get back to your homepage, only to SmugMug.com. You’re now ready to share that link on the forum!
Scenario 4: The Conservative Client, Active Pro
I want my client to see photos I took for them and share the gallery within their organization, but I don’t want anyone else knowing I work for that client. The world should be able to find my site and portfolio galleries, though, since that brings in more business.
Create a gallery (or a folder) for your client, and set Visibility to Unlisted.
Log out and view your site like a guest, checking that your client’s galleries don’t show.
When sharing with the client, be sure to copy and share the exact link to the gallery. Test it by pasting the link into your browser bar. It should only work if you used the complete URL. Does it? If so, you’re ready to share it with your client!
Scenario 5: The Split Photographer
I have lots of landscape photos I want picked up by Google, but I do have a few galleries of family pics I’d like to keep visible just by us.
Create a Folder that will contain all your family photos and set the Access to “People I Choose”.
Viewing galleries within this folder will be restricted to people who have been invited to the folder.
Log out and view your site. Your family galleries will display, but opening them will show the access denied (401) page.
We’ve created this handy little chart for quick reference:
We hope these tips come in handy next time you’re worried about your photos getting into the wrong hands. If you ever have any questions or aren’t sure how to set up your galleries for a specific scenario, just ask us. Our Support Heroes are always ready to hear from you.
Now’s typically the time of year when you step back and re-evaluate your life. Whether or not you follow tradition (or break it), it’s always a good idea to think about your photography, your goals, and how you want to get there in the coming months.
Note: Some of these tips are only possible in current SmugMug, so if you’ve been with us since before July 30, 2013 and haven’t upgraded your site, preview the latest version of SmugMug now. You’ll get free access to a slew of incredible new features, because they’re already included in your subscription.
Other Ways to Stay in Control
If you’re super excited to take the tidiness to the next level, here are two more great articles we recommend bookmarking to help you sort your photos and stop the headache.
As always, our Support Heroes are here to help if you have questions. We do way more than just tell you where your Account Settings are – remember that we’re photographers, too, and we’d be thrilled to help you achieve your goals for the year. Talk to us!
Since today is World Smile Day (and we love to smile), we thought it was perfectly appropriate to share a few tips we’ve written that help you better create infectious grins throughout your circle of fans.
Keeping your smiles safe, sharable, and profitable:
While you’re here at SmugMug, we want you to succeed. It’s in our blood, as we’re photographers ourselves and everything at SmugMug was borne out of our very own needs to capture the world.
Our Support Heroes often get questions from pros wondering why customers aren’t buying their prints and downloads. So here are some top fixes we’ve found to help cure those lackluster sales.
1) Buying Isn’t Enabled
This is pretty key, but is buying enabled in your galleries? By default it’s on, but just in case you should always look to see if the button in your galleries says “Buy” or “Owner Buy.” If it says the latter (or if you log out and don’t see a Buy button at all), buying is disabled for guests. Owner Buy is useful for those of you who don’t want to sell, but still may want a buy a print for your own living room.
How to fix it:Open your gallery settings and look under the “Shopping” tab. The shopping cart toggle is right at the top of the list, so be sure that’s set to ON.
2) Your Pricing Isn’t Set Up
Maybe people are buying your photos at-cost, with no profit to you? This is the nightmare of some photographers, so be absolutely sure that you’re not sitting there accidentally giving away those photos. Fortunately at SmugMug, Portfolio and Business users can literally set it and forget it with Pricelists, so you can set your markup, sit back, and just let the money roll in.
How to fix it: Visit your Pricelists manager, found in your Account Settings > Business tab. Add in products to your default Pricelist, fill in a few numbers, then save it. All galleries on your site with buying enabled will now reflect those prices to your fans. Business account members can create multiple Pricelists and can apply them to different galleries. Find out more info on our help pages.
3) Nobody Knows You Exist
If you build it, will they come? On the internet, the answer is “No.” Even coding up the most beautiful site won’t make magic if no one on the web is talking about you. So take that first step and share the link, post photos to social media, and create buzz so that Google (and potential new clients) hears about you.
The architecture of your site is more important than you may think it is. We’ve covered this in the past, but we can’t stress enough that you should make the content you want surfaced as visible as possible. When in doubt, give your clients a direct link to the gallery containing their photos, so they don’t wander off and get lost.
What happens when they have a question that only you can answer? How much do you charge? Are you available for a September session? Can they hire you? You’d want to be sure that your email address is available front and center. But we’re surprised at the number of websites we see where this info is hidden, buried, or just plain not included. It’s no wonder sales are slow!
Why pay for a photo when you can get it for free? If this thought makes you cringe, then we rest our case. Because SmugMug users come from all walks of life, lots of family use the free download feature to share photos with friends and family. But as a pro, you’d probably prefer cash, so you should double-check that the pictures you’re selling aren’t open for the picking.
How to fix it: Check your image-protection settings to be sure that Originals aren’t enabled in your galleries, which allows any viewer to save a full-res copy to their computers. You can also flip on Right-Click Protection to foil them further.
7) They’re Scared of You
Even if you’re not particularly warm and fuzzy by nature, it pays to be friendly in your most public space. Practice good marketing mojo, and this will be reflected back in the quality of client that hires you. Imbue the text around your site with your own voice and personality, and be sure to guide them each step of the way towards browsing more, reaching out to you, and buying a print.
How to fix it: Our top three picks for warming up your site are (1) your Right-Click Protection message, (2) your gallery description field, and (3) your About page. We’ve always recommended making your Right-Click Protection message helpful, not threatening. The gallery description shows up over your photos and is the first thing they see when they open it, so be sure to greet guests and give them step-by-step instructions on how to buy photos. Combined with your own heroic story on a custom About page, you’ll get fans checking out in no time.
Good luck and happy selling! If you’ve found your own way to troubleshoot slow sales and aren’t afraid to share your tips with fellow pros, we’d love to hear it
Pros have often asked us for tools that will help sell more prints, gifts, and downloads, because occasionally your fans need a little extra push. So we’ve created a long-format tutorial (7:58) and a short-format tutorial (4:52) showing your fans how to add photos to the shopping cart, understand those framing and cropping options, and check out. Here’s the short version:
We hope that you’ll share these with your clients, or even embed them into your site so that they’re viewable at any time. Tip: Use Customize > Customize Site and drop a YouTube video Content Block onto the page. You can get the video link above.
Here’s to smoother sales at SmugMug!
P.S. Did you know that we have a 100% guarantee on all items ordered through your SmugMug galleries? If you or your customer are not happy for ANY reason, we’ll fix it or replace it for free. We mean it.
To celebrate moms, we took time to chat with a couple of our favorite photographers, Natalie Licini of Je Revele Fine Art Photography and Chrysta Rae of Chrysta Rae Photography, about how they juggle successful photography businesses with raising their family. They’ve shared a little insight into how to get the kids to the dentist and invoices in the mail, all while keeping their clients happy. Like all moms, keeping all those balls in the air is a struggle. But one that is rewarded with the best of both worlds – time with their children and paying the bills doing a job they love.
Today we’ll see their top five tips for getting everything done like a pro.
1) Make – and Stick to – a Strict Schedule
One of the biggest advantages to being your own boss is setting your own schedule. But that doesn’t mean that work has to slide into family time and vice versa. Find a balance between the responsibilities of your business and your children no matter how tough it is, especially when your office is at home and you’re truly never far from work.
I try to work Monday through Thursday and keep weekends free. Each day I wake about 8am, spend time with my children, check email, drink coffee, and then drive to our New Jersey office by 10am. We have two photo shoots per day on Monday, Wednesday, and Thursday with Tuesdays reserved for client viewings (sales appointments), usually late in the day to accommodate working clients. Fridays I reserve for accounting at home. Every day I handle client inquiries and questions and head home about 5pm. Every other Saturday is date night with my hubby and every single Sunday we have dinner with my parents, brothers, aunt, and cousins. It’s my favorite day of the week. We just relax, talk about life, and enjoy the company.
I drop the kids off at school, then I’m off shooting. I can book 1 to 6 shoots a day (once I did 9, but I almost died). While I’m out, I have to find multiple addresses and deal with realtors, homeowners, builders, and managers on location. I help stage, clean houses, make small talk, shoot, and then I scoot to my next booking. I pick up my kids and take them to hockey, or go grocery shopping, or pick up their friends, etc. Both my kids love it and thrive in hockey. And in my schedule, hockey is non-negotiable. They are members of a team, and that has huge value. Nothing interferes with that. And as much as I can, I’m at each practice and every game cheering them on.
2) Stay In Focus, No Matter Where You Are
Focus on the job at hand. Be present in the moment, and with the people you’re with at that time. Give all your attention to your clients when you’re working with them, and to your family when it’s their time for your attention.
My main focus is always my boys. Their needs come first. Work is always there, so I just make sure when I’m with my kids, they know they’re my priority. I’m lucky they understand how hard I work, and that I’m doing it to better our lives. And when I’m at work, I build a true bond with all my clients. Simple things like not bringing my phone into a client’s home—it’s easy, but important. They know they’re the only focus I have while I’m with them. I ask questions and talk about my personal life; my clients truly know me and, in the end, they know they’ll get my best effort AND that I truly care about them.
3) Don’t Be Afraid to Outsource
Whether it’s help with the kids and the house, or with the non-photography tasks of your business, know when to hire an extra set of hands or two. Relinquishing control can be hard, but you’ll save that much more energy to focus on the things only you can do.
We have an au pair who lives with us. She helps with the children during the day while I’m at the office, feeding, dressing, playing with the kids, and getting them to and from school. In New York City having an au pair is more economical than day care, which costs 35-50% more. My team helps with editing, printing, writing, and preparing our clients’ orders for pickup. I’ve hired additional staff to write for Je Revele, and we have an in-house editor.
4) Love What You Do
We hear from photographers all day, every day, that they love their jobs. Keeping your heart in line with your hands is the best way to guarantee success, and that you’ll wake up every morning excited about the days ahead.
The biggest perk of doing photography for a living and raising my boys is they SEE daily that if you love something, you can find a way to make a living doing it. Work should be something that gets you out of bed in the morning, not something you press the snooze button on while dreading the day ahead of you. The bottom line is I do what I love and have found a way to make money doing it, and I also have balance with my family. Being a mom is the most important job in the world, and the most rewarding. I truly think I’m giving them a very big life lesson in finding their passion and empowering them. With enough persistence and passion, anything’s possible—it’s there for them to grab.
If you love what you do, and can pour your heart and soul into growing your business, do it! Don’t let fear hold you back. I’ve had photography mentors over the years who’ve really helped me grow and establish my business. Attend workshops with some of the masters in our industry and you’ll find your skill level improve dramatically.
5) If You’re Just Starting Out
Making the leap to start your own photography business can be the most exciting step of your life, especially if you’re coming away from being a full-time parent, or a more traditional job. Here are two final tips to keep in mind if you’re looking to go pro.
Set a timeframe. I gave myself one year: if I could pay my bills and still afford a few luxuries at the end of it, I would continue. It started up quite quickly for me; I posted on Facebook that I’d offer $50 photography sessions for families while I was still in school. It was truly just to give me things to shoot and learn “in the field.” From that one post I did hundreds of portrait sessions and, after I graduated, I was confident enough to even shoot weddings.
Network! I suggest networking with your community, business owners, moms, and dads. Always gently mention you’re a photographer and be prepared to hand them a brochure of your work. I have little accordion brochures in my purse that I give out by the dozen, thanks to a suggestion I heard on creativeLive from Sue Bryce. Rather than having someone lose my business card, I give them a brochure so they can see my work immediately. It makes a good impression that helps them make a call to book a session with me.
Do you have your own secrets to running a tight family ship? We’d love to hear them! Add your comments at the end of this article.
My name is Chrysta Rae. I’m a professional interior/real estate photographer working full time in the Edmonton, Alberta area. I have 2 amazing children, Tyson (he’s 11) and Grayden (he’s 10). The boys are in grades 5 and 4, and both play in high level hockey all winter, and both play spring hockey as well. My kids are exceptional people. They’re funny, kind, thoughtful, dorky, and loveable. I love being their Mom.
My family was first. I started photography professionally when my youngest went into grade 1. I have always been a very self-empowered business person. I previously owned a closed captioning business that ended when my youngest son was about 2. With the recession and new technology, the business just slowly died. I was a stay-at-home Mom until both kids were in school… then I needed to fill my days back up again! I had always loved photography and decided to focus my attention on it on a “professional” level. I enrolled in the New York Institute of Photography and devoured everything I could to learn every single thing I could about every aspect of it.
I was born and raised in New York City. I reside there with my husband and 3 children. We have 2 girls ages 5 and 4 and our son is 11 months old and already walking. Yay! My daughters are in dance, piano and have singing lessons. It’s busier than it sounds, but we have a manageable schedule.
I opened my business 6 months after my first child was born in 2008. I started photographing clients using backdrops in my basement in 2008. In 2011, I left my full time job and moved to my first studio. Then in 2012, I rebranded and opened our flagship studio in a historic New Jersey Castle.