One of your top requests over the years has been, “Can I offer my customers mat and frames when they buy from my site?” Which spurred us to come up with today’s catalog-busting release, Photo Extras.
What are Photo Extras?
They’re à la carte upgrades available for prints you sell through Bay Photo. Your customers can choose them through an ‘Add Photo Extras’ button under each item in the shopping cart, before they check out.
What are the options?
There’s tons! Frames, mats, contemporary mounting options and even paper surface textures are all available with a few mouse clicks. And they can be purchased in lots of different combinations to create something truly unique.
- Mats. 3 professional picks: 1.5″ wide mats in White, Off-White and Black.
- Frames. 14 tasteful types: Flat wood, box wood or aluminum in a variety of colors. All served with clear, shatterproof acrylic.
- Mounting. 7 sturdy selections: 2mm Styrene, Bevel mount, Gatorfoam and 3/4″ Standouts.
- Finishes. 5 awesome alternatives: Pebble, Canvas and Linen surface textures, Satin Laminate and scratch-resistent Protective Coating.
*Note that not all options are available for all print sizes.
Swing by our general catalog page to get more info about each choice.
How do I use them? Do I have to?
Photo Extras are on by default for all Pricelists set to Bay Photo. Open up your Pricelists manager and create a new Pricelist with Bay Photo as the print lab. Be sure the “Allow Photo Extras” box is checked at the bottom of the page. That’s it!
If you’re already using a Pricelist that sells through Bay Photo, you’re already offering your customers the full array of goodies because it’s on by default. You don’t have to do a thing.
But you don’t have to offer Photo Extras if you don’t want to. Disable them by opening up your Bay Photo Pricelist and uncheck “Allow Photo Extras” at the bottom.
Can I set my own price for Photo Extras?
Right now, Photo Extras are only available at the default price, but you’ll still earn a profit on the print portion of the order.
We’re pretty sure some Pros will want to set a markup on each Photo Extra upgrade (just like the other goodies in your catalog), but don’t worry — it’s on our radar!
Are they covered by Coupons and Packages?
At this time, no. Photo Extras aren’t yet available for prints purchased in Packages, and Coupons apply just to the print portion of each order. We didn’t want you, the Pro, to end up covering the unexpected cost of a ginormous mat and frame. That wouldn’t be fair, would it? More about Coupons and Packages.
Your customers will love Photo Extras because they get it all in one step: Ready-to-hang, beautifully finished prints without a trip to the framing shop.
Which means you’ll sell more and make more money.
We hope that you’ll tell your clients about them, give them a try and share your feedback with us. Our ears are perked.
At SmugMug, we have a 100% guarantee that covers ALL orders, no strings attached. If there’s a problem with your order for any reason whatsoever, we’ll fix it, replace it or refund it. We don’t care if it’s because you ordered the wrong size, printed a typo or if your dog ate the mailman.
But we know that shopping online gets scary when you can’t feel or touch the products that you (or your clients) are buying. To help you better visualize our goodies, we sprinkled some short, easy-to-digest product videos around our catalog, like this one:
See Before You Spree
You can poke around the different pages or take a look at specific examples like:
They’re great for showing your clients what to expect. So don’t be afraid to tell them about it, too.
Tip: View Everything We Sell
You can see everything we sell and the prices you pay as a pro, here:
Full catalog, with pricing: http://www.smugmug.com/prints/catalog/ABP
When your customers or visitors need to see the catalog, the links in our footer will show them only the products, not the prices. Here they are:
Our full catalog with both labs: http://www.smugmug.com/prints/catalog/AB
Catalog with just EZ Prints: http://www.smugmug.com/prints/catalog/A
Catalog with just Bay Photo: http://www.smugmug.com/prints/catalog/B
Happy shopping (and selling) this holiday season!