You’re a photographer who’s oh-so-ready to make money. We hear ya. But if you’ve gotten every hair in place and you’ve still not seen that “Cha-Ching!” email, here are a few possible reasons why you’ve not been getting bites.
1. No Buy Button
Is it there? This is possibly one of the most dire but easiest flubs to fix. Maybe you disabled this or applied a Quick Setting that hid the Buy button from your galleries, but if you don’t switch it back on you’ll never sell a single print. So be sure to check your galleries and if it’s missing, enable printing in your Gallery Settings. Easy peasy!
2. No Pricing
We hate asking this, but… you DID set up your pro pricing, right? With Pricelists it’s really easy to set a pro markup on just the products you want, then apply that pricing to any or all galleries across your site. But if you forget to do this, you won’t make a dime.
Tip: If you don’t want to think about this ever again, check the “Make this my default pricelist” at the top right and we’ll automagically apply this pricelist to all current and new galleries on your site.
Also, are you charging enough? It may seem counter-intuitive, but we can’t stress enough the importance of keeping your prices high and charging what you’re worth. In short: Don’t be cheap.
3. Nasty RCP Message
We’re all about protecting your photos and making sure that you have peace of mind when putting your best work on the web. But there are ways to use them, and then there are better ways to use them. We’re here to show you the latter.
Like your Right-Click Protection message: It’s there to foil right-clickers looking for an easy download, but most photographers just put a boilerplate copyright message, or a threat. Instead of slapping your customers, try to guide them to your Buy button for a profit-making purchase. You’ll look competent AND helpful all at the same time. Fix it under the “Photos” line in your Easy Customizer.
4. Originals On
So many SmugMug users use their galleries to share photos with friends and family. But as a Pro, being that generous may not be so good for business. Originals (and full-res downloads) are on by default, but it’s a quick fix to change this. Just remember to do it!
Open up your gallery settings and look for the Security & Privacy option. Set the radio button to anything smaller than Originals (like XLarge), and to check, log out and take a breeze through your galleries. You’ll always see a Save Photo option when you’re logged in as the owner, but you shouldn’t see it when you’re viewing your site as a guest.
5. Zero Marketing
Ah, the feeling of sweet success on the morning you unveil your website! But wait… did you share the link?
Like relationships, you’ve got to put a little effort in to get something back. So be sure to enter in your keywords, captions, meta description and meta keywords to be sure you get picked up in search engines. Also share the link to your site with friends, Facebook and anywhere else you go online. After all, you can’t make sales if nobody knows you exist.
6. Password Foibles
Many clients want their event galleries locked down with a viewing password, and, yeah, we understand privacy. But our Support Heroes hear from more people than we’d expect that get hit with this one. We hear from confused clients, curious pros who expected instant sales, but the culprit is usually that the password never got shared! So if you’ve just put the finishing touches on your latest wedding gallery and your inbox is a ghost town, think back to whether or not you’ve completed this vital step.
The lesson? Don’t forget to share your viewing passwords with the people that matter most. Since passwords are cAsE sEnSiTiVe we recommend copying and pasting what you type in your gallery settings right into your emails.
7. You Launched Yesterday
It’s possible to find overnight success on the web, but patience is still a virtue. You can plug in every keyword and meta description properly, shared with your Facebook fans and distributed your business cards to shops across town, but you’ll still have to wait to see the effect. It takes time for Google to do its work, and for tongues to wag.
So instead of stressing out, grab your camera, keep on shooting and work on honing your craft. Your soon-to-be clients will only love you more.
- How to create and apply Quick Settings
- Gallery Settings: Your key to almost everything
- What’s Visitor View and why do I care?
- Stop slapping your customers with a good Right-Click Protection message
- How easy is the Easy Customizer?
- Save Photos for site owners
- The Great Pricing Hoax
- The art of getting a link to share
- Warning! Sharing photos will make you lots of money
- SEO and SmugMug
- A privacy cheat sheet
- Publish to Facebook from your SmugMug galleries
- SEO made easy on SmugMug
If you’re like the rest of us, you’re constantly looking for a way to maximize your time behind the camera and shrink time spent at your desk. While it’s important to keep your photos safe, secure and organized, you don’t have to blow your entire evening doing it.
Here’s few features built in to your account that will help you shave a few valuable seconds off of your photo-flow.
1. Quick Settings (All)
Did you know that once you find that “sweet spot” of Gallery Settings, you can save it as a template? This way you don’t have to click each line to set specs on every. single. gallery. Set it and forget it! You’ll find all the Quick Settings you’ve saved in a handy dropdown bar on the gallery creation page.
How it’s done: Open up any gallery’s settings page and make sure that the settings are to taste. Scroll to the top and click the menu bar under “Quick Settings” header. You can give your current set of settings a descriptive name from this space, apply a Quick Setting, or apply a Quick Setting to multiple galleries at once. To delete a Quick Setting, simply highlight it in the bar and click the “delete template” button that appears.
Things to note: Gallery titles, gallery descriptions, keywords, the category/subcategory, NiceNames, and themes don’t get carried over by Quick Settings. You will need to set these manually for each gallery.
2. Smart Galleries (All)
Smart Galleries automate the photos that are included in your gallery. You create a set of rules to follow and we’ll listen, pulling in the photos that you’ve specified. Pick from a variety of options, like by keyword or date uploaded. The gallery will automatically Collect new photos that you upload to your SmugMug account that follow those same rules.
How it’s done: You’ll find your Smart Gallery settings in your Gallery Settings, under “Make This Gallery Smart.” From there you’ll be able to add rules that fit your requirements, tweakable to taste.
Things to note: Freshly-uploaded photos may take a little time to be included in your galleries, but they’ll get there. Please be patient! If you really can’t wait, open your Smart Gallery rules and hit the “Click to Refresh Preview” button to pull them in. Don’t forget to save your changes.
3. Lightroom plugin (All)
We talk about the SmugMug plugin for Lightroom a lot, but we really do think it’s one of the best inventions since lens caps. It’s free, it’s easy, it automates so much of your digital workflow… pro or not, for everything you shoot. And so many smart photographers are already loving Lightroom to process and organize their photos.
How it’s done: Download the free SmugMug plugin and install it according to instructions. You can edit, organize and even sync your SmugMug galleries right through Lightroom’s modules. When you’re ready, publish your photos and upload to SmugMug with a click. Business SmugMuggers, remember that you can sync, edit and republish your clients’ Event favorites, making sure your wires never get crossed.
4. Easy Customizer (Power, Portfolio, Business)
If our 70+ default themes don’t work for you, our point-and-click Easy Customizer is your new best friend. It’s super-easy to add your own logo and color scheme and have it instantly applied across your entire site. You get a preview of your website at all times in the left pane, so there are no surprises once you hit Publish. Leave your code at the door.
How it’s done: You can access the Easy Customizer right from your homepage Tools button. Click around the many different options on the right, preview what you’ve done and then Publish to show the world! If you add any banner or background images via the Easy Customizer, you’ll find those in an unlisted gallery that we create for you, called “My SmugMug Site Files (Do Not Delete).“
5. Proof Delay (Portfolio, Business)
Busy pro? We know. Proof Delay lets you quickly upload your unedited proof images into your clients’ galleries and get their approval the night of the shoot. This means they can buy prints while they’re still excited, and you save time by editing just the pics they’ve bought. Happy client, happy you. What more can you ask for?
How it’s done: Open your Gallery Settings and scroll down to the “Printing” option. You can enter a number between 1-7 there, which will factor into the potential shipping time quoted to your client. Once your orders are in, you can replace the image in your gallery with an edited version, then release the order to the print lab. Read more here.
Things to note: Proof Delay doesn’t currently apply to digital downloads, so if you plan on selling those be sure that you’ve edited your images before enabling or pricing that option.
6. Assistant Passwords (Portfolio, Business)
Why not have someone else do your uploading and organizing while you’re away? Assistant Passwords are one of the many time-saving features included in pro accounts, designed to let someone else do your busywork for you. Your password and billing information is never revealed, but they can take care of all those little details while you’re out on a shoot.
How it’s done: Set your assistant password from the Privacy tab of your Account Settings. Make sure it’s different from the password that you use to log in. Read all the details about what your assistant can or won’t be able to do.
Things to note: Although there are several security measures in place to ensure your account isn’t compromised, Assistants by definition have the ability to make changes on your site. Be sure that person you let in the door is someone you trust to manage your photos!
We hope that we’ve introduced you to a few way that help you get more things done in your day. Share your thoughts and tell us what’s on your time-saving wishlist!
- How to create, edit and delete Quick Settings
- All about Assistant Passwords
- Smart Galleries and how they auto-populate your stuff
- Collecting photos and virtual copies
- SmugMug’s free Lightroom plugin
- How to use the Lightroom plugin
- SmugMug’s Lightroom webinar
- Intro to the Easy Customizer
- Intro to Advanced Customization
- The Dgrin customization forum
- How (and why) to use Proof Delay
Here’s a few various things we’ve released this week:
- The link to the gallery in our Simple uploader was linking you to your SmugMug domain, not your custom domain if you had one. It should respect your custom domain now.
- The printmarking, watermarking and largest size settings weren’t always sticking when applied in your gallery settings so we fixed that.
- Our SmugShot app now reports the proper EXIF info (including geotag coordinates!) in the shots you upload through it.
- Now when you click the ‘Like’ Quick Share button under a video, we’ll post a small embedded version of it to your wall, not just a link.
Lots of people have asked us: “Can I apply the gallery settings from one gallery to another? How do I apply certain settings when creating new galleries?”
Yes you can! The solution is Quick Settings.
Creating Quick Settings
These are really simple templates for your settings that you can create, save and apply to any gallery on your site. Here’s how to use them:
1) First, go to any gallery where you have your settings just the way you like, or edit the gallery settings to have your preferred settings, and save them.
2) Then, in the gallery settings under the Quick Settings section, choose “Save settings on this page as…” and then give your new Quick Setting a name.
Tip: Choose a name that is descriptive and relevant. Mention the watermark, your public/private settings, or your printing settings so you know what it is at a glance. For example, “Bottom watermark, No Share” is a much more useful name than just “New Quick Setting 1″.
3) After you give your Quick Setting a name, click Save.
Applying Quick Settings
Now that you have this Quick Setting saved, you can apply it to other galleries by opening that gallery’s Settings page, then choosing it from the drop-down list at the top:
Want to apply this Quick Setting to lots of galleries? Choose the “Apply Quick Settings to multiple galleries” link, which will let you pick which galleries and Quick Setting you want to use. Note that you can also delete that Quick Setting template by hitting the “delete template” button, visible once the setting is selected.
You can apply it to brand new galleries, too, before you even upload any photos. That option is right in the New Gallery box:
Got questions about this feature? Check out our help page or give our Heroes a shout. We’re always glad to lend a hand!