You’ve just packed the kids off to school. What’s that mean?
Time to start planning for the holidays!
We’re kidding. Mostly. Savvy photographers like yourself are always on the ball, so we know you’re already itching to put together your 2012 holiday cards.
Brand-New, Beautiful Card Designs
We’re so excited to tell you about our brand-new, easy-to-love designs. Whether you fancy rustic, elegant, or simple designs, you’ll find something that you’ll love. We swear on our marshmallows!
Can I make a card with my Basic account?
Yes! No matter what account type you have (Basic, Power, Portfolio or Business), every SmugMugger can turn their favorite photo into a beautiful card. Or 100 cards, if you’re popular.
Here’s what you do:
1) Open your gallery and find the first photo you want to use.
2) Click Buy > Create a Card.
3) Browse designs to find the one you want, and drag in your photos.
4) Save it, add it to your cart and check out.
Did you know? You can edit any card you haven’t yet bought. Just click the Tools button > This Photo > Edit to reopen the card builder and make it perfect.
If you’ve already placed your order and need to make changes, be sure to email our Support Heroes with your order number ASAP.
Pros: How to Price and Sell Cards
If you have a Business account, yes… and you’ll make a few bucks, too. Price your cards like your other print products and your clients can create their own cards using the photos in your gallery.
You shoot. They buy. We deliver.
Here’s how it works:
1) Visit your Pricelists and create a new Pricelist, or edit an existing one. Whether you use Bay Photo Lab, WHCC, or EZ Prints, you’ll be able to add in photo cards, which are fulfilled by EZ Prints. (Please note: at the moment, customers using Loxley Colour are not currently able to add cards.)
2) Set your profit (or price) and be sure to apply the Pricelist to your galleries.
3) Share the gallery with your clients. They’ll see a “Create a Card” option from the Buy button, and take it from there.
Did you know? Business pros who use Proof Delay can fix typos and swap images in clients’ cards before they go to print. Just open the order details, click “Edit Project” and make your changes. Then release the order when you’re done.
Watch the video below to find out how Business account holders can sell cards.
Pros in the Know: Our favorite money-making tips
As a working pro, reach out to clients you’ve shot through the year and tell them about your photo card options. They’ll love featuring their favorite images from past shoots on their holiday cards.
Try these tactics early in the season to warm up your clients:
- Order a few sample cards using your best photos. Let customers hold them, feel the paper and see how beautiful custom cards can be. They’ll imagine sending their own to envious friends and family.
- Create and send “Thanks!” cards to last year’s portrait and wedding clients. This does double-duty of keeping you fresh in their minds and demonstrating to them the quality of cards they’ll buy from you.
- Don’t forget: Pets are family, too. Even if you’re not a human photographer, you’ve still got a healthy pool of clients who’d love to feature their furry babies on holiday cards.
And for your ongoing portrait sessions:
- Create incentives using Coupons to get them buying right after the photo shoot. If they put it off, they’ll forget and that’s no good. Strike while the chestnuts are hot!
- Promote your deals! Discounts fail if your customers don’t know about them. Here’s a few ways to do it.
- Set prices for cards lower early in the season, and raise them as the holidays get close. Get it done in 3 seconds with Pricelists.
- Use Events to avoid wandering eyes. Events keep customers focused by grouping and sharing the good stuff, and the good stuff only. Plus, they can tag their favorite photos.
The bottom line: SmugMug’s here to take the hard work off your hands, so you can get back to wrapping presents. Avoid gray hairs, the holiday rush and the dreaded mail service overload. We’ll help you get your holiday cards finished before you can say, “Hot chocolate!”
What time-saving tips have helped you get your cards out the door? Share your thoughts with fellow mailers below.
All photos by Meghan MacAskill Photography.