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Posts Tagged ‘image protection’

Pro Tip: 7 Reasons You Just Lost a Sale

September 23, 2014 4 comments

While you’re here at SmugMug, we want you to succeed. It’s in our blood, as we’re photographers ourselves and everything at SmugMug was borne out of our very own needs to capture the world.

Our Support Heroes often get questions from pros wondering why customers aren’t buying their prints and downloads. So here are some top fixes we’ve found to help cure those lackluster sales.

1) Buying Isn’t Enabled

This is pretty key, but is buying enabled in your galleries? By default it’s on, but just in case you should always look to see if the button in your galleries says “Buy” or “Owner Buy.” If it says the latter (or if you log out and don’t see a Buy button at all), buying is disabled for guests. Owner Buy is useful for those of you who don’t want to sell, but still may want a buy a print for your own living room.

How to fix it: Open your gallery settings and look under the “Shopping” tab. The shopping cart toggle is right at the top of the list, so be sure that’s set to ON.

2) Your Pricing Isn’t Set Up

Maybe people are buying your photos at-cost, with no profit to you? This is the nightmare of some photographers, so be absolutely sure that you’re not sitting there accidentally giving away those photos. Fortunately at SmugMug, Portfolio and Business users can literally set it and forget it with Pricelists, so you can set your markup, sit back, and just let the money roll in.

How to fix it: Visit your Pricelists manager, found in your Account Settings > Business tab. Add in products to your default Pricelist, fill in a few numbers, then save it. All galleries on your site with buying enabled will now reflect those prices to your fans. Business account members can create multiple Pricelists and can apply them to different galleries. Find out more info on our help pages.

3) Nobody Knows You Exist

If you build it, will they come? On the internet, the answer is “No.” Even coding up the most beautiful site won’t make magic if no one on the web is talking about you. So take that first step and share the link, post photos to social media, and create buzz so that Google (and potential new clients) hears about you.

How to fix it: You can copy the link to your site, a gallery, or even a single image right from the address bar in your browser. Or use our handy Get a Link feature. Also, check your site-wide privacy settings and fill out your site metadata so that relevant, descriptive words show up when people search for you.

4) Your Clients Got Totally Lost

The architecture of your site is more important than you may think it is. We’ve covered this in the past, but we can’t stress enough that you should make the content you want surfaced as visible as possible. When in doubt, give your clients a direct link to the gallery containing their photos, so they don’t wander off and get lost.

How to fix it: You can Get a Link to share a gallery or a photo. Have multiple galleries to share? Try Sharegroups (which can also be protected with passwords), or Events & Favorites. The latter is worth its weight in gold for pros, because it lets clients tag the images they love best.

5) They Couldn’t Reach You

What happens when they have a question that only you can answer? How much do you charge? Are you available for a September session? Can they hire you? You’d want to be sure that your email address is available front and center. But we’re surprised at the number of websites we see where this info is hidden, buried, or just plain not included. It’s no wonder sales are slow!

How to fix it: Fill out your SmugMug Profile (found in the top right corner of your logged-in header) with your contact email, then be sure to add a contact link to your menu bar. We won’t expose your email address to spammers, but will send messages from the SmugMug contact form to you. Here’s more info about crafting an effective menu bar.

6) They’re Just Downloading the Photo

Why pay for a photo when you can get it for free? If this thought makes you cringe, then we rest our case. Because SmugMug users come from all walks of life, lots of family use the free download feature to share photos with friends and family. But as a pro, you’d probably prefer cash, so you should double-check that the pictures you’re selling aren’t open for the picking.

How to fix it: Check your image-protection settings to be sure that Originals aren’t enabled in your galleries, which allows any viewer to save a full-res copy to their computers. You can also flip on Right-Click Protection to foil them further.

7) They’re Scared of You

Even if you’re not particularly warm and fuzzy by nature, it pays to be friendly in your most public space. Practice good marketing mojo, and this will be reflected back in the quality of client that hires you. Imbue the text around your site with your own voice and personality, and be sure to guide them each step of the way towards browsing more, reaching out to you, and buying a print.

How to fix it: Our top three picks for warming up your site are (1) your Right-Click Protection message, (2) your gallery description field, and (3) your About page. We’ve always recommended making your Right-Click Protection message helpful, not threatening. The gallery description shows up over your photos and is the first thing they see when they open it, so be sure to greet guests and give them step-by-step instructions on how to buy photos. Combined with your own heroic story on a custom About page, you’ll get fans checking out in no time.

Good luck and happy selling! If you’ve found your own way to troubleshoot slow sales and aren’t afraid to share your tips with fellow pros, we’d love to hear it

––

Link roundup:

 

New: Customize Your Right-Click Protection Message

August 12, 2014 18 comments

… and use your powers for good, not evil.

A quick update this morning for pros who use right-click protection to stop thieves from grabbing your pics: we’ve added the ability to customize the message that displays when viewers right click your protected photos.

This is something that you could do using CSS customization in Old SmugMug, but we think it’s such an important piece of building a great experience on your site, we wanted to make it drop-dead simple for you to do this in the new, beautiful SmugMug.

Get It Set Up

 

 

Visit your Account Settings and look under your Privacy tab. Scroll down a bit and you’ll see a brand new “Right-Click Message” field. Fill that out, save your changes, and test right-clicking on photos in your protected galleries to see how it looks. Here’s more help.

Tip: We recommend being firm but friendly. If you have prints for sale, ask them to look for the Buy button to grab one of your photos in a legit way.

A Word About Image Theft

As always, we want to share some helpful info about image protection and what to expect. After all, if you’re paying us for a pro-level account, you should get the best bang for your buck!

We hear a lot from ambitious pros who rely on tools like Right-Click Protection way more heavily than they probably should. Why’s this bad? Right-Click Protection is just a deterrent, and if someone really wants to download a free copy of your image, there are several things they’ll try. For example, they can snap a screen grab, so be sure to use the full suite of image protection tools if you’re really worried about this. Here’s a quick review of your options:

  • Right-Click Protection. Displays a popup window when any part of the gallery is clicked. Fabulous when coupled with a warm, friendly message encouraging fans to buy.
  • Display Size. Limits the size of the images viewers can see. Great for foiling screen grabbers.
  • Watermarking. Logo or text placed over your display copies. Add your URL, enable sharing, and you’ve got yourself a ton of free advertising for your biz. The best bit? Your prints still print clean.

We hope this helps those of you who are new to SmugMug, are new to photography, or who just haven’t fiddled with your site lately and are looking to brush up on the basics.

And as always, be sure to let us know if you have questions, problems, or just need some advice getting your site working the way you want. We’re here. 

Link roundup: 

Making Watermarks Easier Than Ever for Pros

April 3, 2014 9 comments

If you haven’t already heard, we recently released some new options to the way you apply watermarks to your images, but we’ve gone ahead and taken it one step further.

In the New SmugMug, you can now create, choose, edit and apply your custom watermarks all from a single location. Gone are the days of choosing your logo image from within a gallery, then tweaking it in your Account Settings.

Your New Home Base for Watermarks

You’ll still open your Account Settings to see your watermarks alongside your other pro branding tools. But now you’ll find a gorgeous, brand-new, edge-to-edge interface with a large sample photo in center, and all your watermarks in a column down the right-hand side:

Click any of your watermark previews to try it on for size. Or click the “+ Create” button at top to select a new graphic (that you’ve already designed and uploaded) for use as a fresh new watermark.

There’s even a handy button at the bottom to change the sample image to something brighter, darker, or vertical. This is a great way to get an idea of how the orientation or brightness of a photo will affect how your watermark looks.

 

And as always, you can hit the universal wrench or trash icons under each of your existing watermarks to edit and delete them, respectively.

Check out our updated help pages to get the complete details about watermarks and how they work. You’ll also notice that we’ve changed the way you edit Printmarks in exactly the same way, since Watermarks and Printmarks are very similar features.

Watermarks, in a nutshell

New to Watermarks? Here are a few important things to know:

  • New custom watermarks default to size Large and up. You can specify a different minimum size in the settings.
  • Watermarks are nondestructive, so your prints won’t include them.
  • Watermarks will need to be re-applied to your photos to display any changes you make.
  • You can have as many different watermarks on your site as you wish.
  • Watermarks are available on Portfolio and Business accounts only.

About SmugMug’s Printmarks

And if you’ve never used our Printmarks feature and are intrigued to try it, here’s a quick rundown of what they are:

  • Printmarks are like watermarks for the physical prints you sell.
  • Although we recommend you use large graphics to ensure your Printmarks print well, they are limited to covering a small fixed percentage of the print area.
  • Printmarks are great for applying your artist signature, a team logo, or a wedding date to your prints.
  • If you change your mind, Printmarks can be removed during Proof Delay.
  • The Printmarks feature is also available on Portfolio and Business accounts only.

So if you were looking for an excuse to freshen up your Watermarks and Printmarks, now’s the time! We hope that these changes make it more enjoyable and easier to manage the nuts and bolts of your photography business.

Let us know what you think! And, as always, stay tuned because there’s always more good stuff coming down the pipes from Smuggy HQ.

Links to great pro business tips we’ve shared:

 

How To Avoid Leaking Sensitive Photos

February 7, 2014 19 comments

Stories are breaking on sites like Fstoppers and Brandsmash about private Boudoir photos that appeared on a creepy voyeur forum.  It’s hard to imagine a more humiliating nightmare for a photographer or their clients.

Photo Used With Permission From Je Revele Photography 

Photos came from several sites, including SmugMug, and we paid extreme attention over the last two days to how it happened.  We tried to take some comfort in observing that in every instance, it came down to passwords that were guessable in just a few tries.

The question for us was what could we do that we weren’t already?  Over the past year, we’ve done considerable work around this problem, but yesterday we decided to expose some of the alerts our systems generate to our customers.

When our systems see several password attempts on a gallery or folder, they now send an email to the owner of the SmugMug site.  It identifies the gallery, gives the first few digits of each password attempt with asterisks for the rest (bou***), and adds info like time of day and geographic location the request may be coming from.

Today our Support Heroes are receiving thank-yous from people whose family members couldn’t get in because they left the caps lock key on or forgot some aspect of the password “it’s a cap O (oh), not a 0 (zero)”.

And we read two help tickets from photographers who discovered that their boudoir galleries had password guessers.  Fortunately, they had long passwords that were too hard to guess, but they are still making changes like removing the word Boudoir from the title, and making the gallery Unlisted so only people who obtain the link can know of its existence.

One of the security upgrades that came with New SmugMug is we don’t store passwords in a form that could leak in any way, including a systems breach, a bug, or a disgruntled employee. We use an industrial grade, Cryptographic hash function.

The breaking stories are about Boudoir photos, but we host incredibly sensitive photos (all cloud services do) of unannounced products and even, we remember, photos of an upcoming TIME Person of the Year.

Best Practices:

1.  Set a good gallery password before uploading photos!

2.  Set galleries and folders to Unlisted.  Unlisted means means no one can see them unless they have somehow been given a link.  They cannot guess the link because it has a random string added to its URL.  The combination of strong password + Unlisted is extremely secure.

You can learn more about how to protect your SmugMug galleries here.

We hope this helps, and thanks for being part of the SmugMug family!

Chris & Don MacAskill

Founders

The Encyclopedia of the Watermark

May 13, 2013 19 comments

Alright, photographers. Since SmugMug started offering a non-destructive watermarking feature it’s been a favorite of lots of you, and it certainly has been one of ours. But our Support Heroes get questions about the nitty-gritty details all the time, so let’s dig deep and show those of you who haven’t tried it yet how much it rocks.

Watermarked wrinkly dog with glasses

What’s a Watermark?

Watermarks are custom graphics or text that SmugMug Pros can apply to their photos. They appear on all the photos that appear in your SmugMug galleries. Your original uploaded files won’t contain them, which means that all downloads, print or gift items that clients purchased from your galleries will remain clean and pristine.

Who Can Use Watermarks?

At SmugMug, Portfolio and Business account holders can use Watermarks. If you have a Basic or a Power User account you can use programs (like Lightroom) to apply watermarks to your photos before uploading to SmugMug, but if you do this just remember that this means your original photo file will be marked and anything purchased from your site will contain them.

Why Use Watermarks?

Watermarks are awesome for keeping your name and brand associated with the photos you take. Especially if you sell your photos for profit, using this feature ensures that people pay you for your images.

Watermarks and image protection gallery settings

Plus, once you set them up in your Gallery Settings (shown above), we’ll automatically apply them to new photos as you upload, so you don’t even have to think about it.

Tip: When you Watermark, why not consider letting your fans use your display copies for free? They get to share the low-res files with their friends, which means free advertising for you.

You can add watermarks to your images prior to uploading to SmugMug (through Lightroom or other image editors) but that watermark becomes a part of the original file that we print from. If you do this we, recommend that you disable printing in your galleries. By using the SmugMug Watermark tool, the custom watermark is applied to your display copies only after upload, leaving your originals in pristine condition.

Finally, you can have as many different Watermarks as you wish on file in your SmugMug account. We just recommend that you don’t keep too many, or the list can start to get confusing.

Where to Find Your Watermarks

Your SmugMug Account Settings

Look in your Account Settings > Business tab. The first section there, Branding, will contain several important pro features, including Watermarks. This is your home base where you can manage, edit or delete any Watermarks you’ve uploaded to your site.

Tip: To change or remove the watermarks on your photos, you’ll go to your gallery’s Tools button. We’ll cover this in a minute.

How to Create and Apply Your Custom Watermark

Create transparent png file in Photoshop

First, you’ll create a special file using your favorite image editing program, like Photoshop. We suggest starting with a transparent file about 1000 x 2000 pixels in size (you can always crop it down or change this later), adding in any text that you wish and/or using your logo. When in doubt, start with a large canvas so that your finished watermark looks good on our full range of display sizes.

Tip: Given that your Watermark will be sitting over colorful images, you may want to keep the font color a simple opaque white, but it’s up to you.

Save your file as a transparent PNG file and upload it to an unlisted gallery on your site. Then click the gallery Tools button > This Photo > Make into Watermark. We’ll then let you set up the opacity, placement and other settings for that Watermark. Don’t forget to give it a unique name!

Tip: If you plan on using several watermarks, or if you’re experimenting with different ones, you may want to be specific and call out placement and the font, like “Center Helvetica for portraits” or “Bottom right logo 2013.” Being tidy is just a good idea, anyway.

We have a comprehensive step-by-step tutorial showing you how to make a sample Watermark file on our help pages. And we have a fabulous video tutorial, too, where you can see watermarks in action.

How to Change or Remove Your Watermarks

First, create and upload your new Watermark to your site, then set it up as aWatermark with a new, unique name. Once that’s done, you can go to any gallery on your site and open the Tools button > Many Photos > Watermarking.

Change or remove watermarks

You’ll see a new screen with thumbnails of every image in that gallery. Click to select one, a few, or all of them so that they’re highlighted in red, pick the new Watermark name from the menu bar at the top and click “Watermark.”

If you want to remove watermarks from your photos completely, it’s the same deal. Only choose the “Remove” radio button at the top. Again, click the “Watermark” button to save your changes.

Note that it can take a few minutes before you see the changes on your photos, so it’s a great time to put the kettle on or stretch your legs.

How to Fit Both Landscape and Portrait Images

We get this question from time to time, but it’s a bit tricky. After all, your camera’s sensor and how you crop your images can drastically affect the aspect ratio of your final image, which changes the placement of your Watermark.

If you want your Watermark to look good on both portrait and landscape-oriented images, here’s a suggestion: Go square! This doesn’t mean that the visible Watermark has to be square, only the image file that you’re using. So try creating a square transparent PNG, center your watermark text and make sure you keep it centered when you set it up in SmugMug.

Another alternative is to make a corner edge Watermark. Simply align your Watermark’s text along the bottom and one side of your image file and when setting it up in SmugMug, choose one of the Bottom left or Bottom right placement options.

Option 3: You can always tile your Watermark so that your design is repeated uniformly across the image. (See below for example)

And finally, if you’re really picky about perfect Watermarks on all your images, you may want to create and set up two versions of your design: one for landscape photos and one for portraits. Note that you can only set your Gallery Settings to automatically apply one Watermark, but you can manually apply the second one to only the photos you want to switch.

Watermarks vs Printmarks: What’s the Diff?

These two features are cousins. The thing to remember is that Watermarks are applied to the photos displayed on your website. Printmarks are like watermarks for your prints, and only appear on products that you and your customers buy.

Set Printmarks up just like you set up your Watermarks! The only thing to keep in mind is that Printmarks, unlike Watermarks, are limited in the size and area of the photo so they stay unobtrusive. Check the preview if you’re unsure.

Tip: Great ideas for Printmarks include the event date, your handwritten signature, team name, graduation year. What else can you dream up?

When They Work Great and When They Won’t

Watermarks go a long way towards preventing image theft by right-clickers and screen-grabbers, plus they’re great for spreading the word about you… but not everyone loves them. Some people find anything extra on the image distracting, and large Watermarks can sometimes cover up vital parts of the photo.

Unobtrusive Watermarks close to the edge or in corners can be cropped out, and of course there’s always the chance (however slight) that someone with lots of time and Photoshop experience can remove it.

Finally, Watermarks can be applied to photos only, so they won’t work on your video files. For security on your videos, and for better image protection all-around, we recommend using Right-Click Protection as well.

Great Watermarks We’ve Known

For your inspiration, here’s a few examples of various watermarks we’ve found along the way. You may want to try these  yourself!

Corner:


Photo by Schmootography

Center logo:


Photo by Brian Rice Photography


Photo by Creative Focus Portrait Photography

Banner style:


Photo by Barnet Photography


Photo by Barn Door Studio


Photo by Meghan MacAskill Photography

Strike:


Photo by Trick The Light Studio

Tiled:

Photo by MJR Photography

Let’s Get You Started!

Are you ready to dive in? We’ve already pre-loaded a generic “PROOF” watermark into your website that you can use right away, but here’s a few basic watermarks you can snag to change it up.

Grab PNG files for square, portrait, landscape and banner watermarks

We hope that these questions hit all the points you may have been wondering about this powerful feature. If we missed one and you still need help, give our Heroes a shout!

Smug Tip of the Week: Stop Slapping Your Customers

March 18, 2013 28 comments

The idea of people right-clicking on your website can be a bit maddening. The easiest fix is to enable Right-Click Protection in your gallery settings and foil those thieves. They get a pop-up message. You feel safe.

Right-click protection can be a good deterrent and we’ll tell you to use it together with our other image protection features. But here’s another idea that will make both you and your fans happy.

Take Lemons, Make Sales

Rather than slapping the hands of people who clearly love your photos, give them what they want: Prints! Or downloads, or merchandise, whichever you prefer.

How? We highly recommend that you write a personalized, informative message in that pop-up box. You’ll always catch more flies with honey, so don’t use a scary, “Don’t steal from me, EVER!” line… unless you’re absolutely sure that you feel that way.

Here’s how to do it:

Pro users (Portfolio and Business accounts) can open up the Easy Customizer and click on the “Photos” header. In that field below, you can enter a custom message for that pop-up window. By default it says, “These photos are copyrighted by their respective owners. All rights reserved. Unauthorized use prohibited.”

But we recommend typing up something friendly and informative.

Here are some examples to get your gears turning:

Thanks for visiting this site! All images are available for purchase as print or downloads via the Buy button.

Photos are (c) Sam the Photographer. Look for the buy button to buy a print for yourself.

We love you even more for loving our pics. Click the buy button and choose your favorite format.

Love this? Purchase a 5×7 print and get it delivered to your door.

If you prefer to use your own code, you can always open up your Advanced Customization (located in your Account Settings > Style tab) and enter the following in your Bottom JavaScript box. To customize the message, simply change the text inside the quotes:

rightClickWarning = "All photos are Copyright 2013. Unauthorized use is prohibited.";

Great Idea Part 2: Use Your Gallery Description

We’ve said this before, but we can’t say it enough: The gallery description field is an amazing, untapped resource. We highly suggest that you type in some info about your photos, give them step-by-step instructions on how to add prints to their shopping cart, list any limited-time coupons you’re offering, and make personalized suggestions about which prints and products you recommend the most.

Used together, you’ll put forth friendly, informative and smart suggestions to your fans. The perfect way to use your powers for forces of Good.

Reminder! Business and Portfolio subscribers can set their own pricing and make money on every sale, but only when Pricelist(s) have been set up. Visitors can also buy photos from Power User accounts, but they can only be sold at our base prices. See what you get with each account.

What if I don’t want to sell, period?

Easy-peasy: Open up your Gallery Settings, scroll down to the bottom and toggle the “Printable” option to No. Your Buy button goes poof.

We hope that these tips help your fans love you even more than they already do, and that you’ll be more comfortable sharing your beautiful photos, too.

Links to love:

Privacy: A Cheat Sheet for Boudoir Pros, Everyday Joes and Anyone Who Wants to Keep a Secret

January 17, 2013 20 comments

No matter what you shoot, we’re pretty sure that all photographers need a little privacy every now and then. So whether you’re looking for a safe photo-home for an exclusive (reclusive) client or just for your mom, look no further than SmugMug. We’ve got a number of safeguards that can be mixed and matched to create the perfect bouquet of privacy.

Your Options, in a Nutshell

1) Unlisted Galleries. Often called “private” galleries by some, these galleries aren’t visible on your website to anyone but logged-in you. The only way fans can see one is if you give them a direct link.

2) Gallery Passwords. Provide a password and nobody can open it until they enter it right. You won’t be asked for it when you’re logged in to your account, because we know it’s you. Unsure? Look for the teeny yellow lock icon next to the gallery’s name.

3) Hello World! and Hello Smuggers! These toggles ensure that your stuff does or does not show up in web searches.  “World” = Google, Bing, etc.  “Smuggers” = SmugMug search. Set this site-wide from your Account Settings, or on a gallery-by-gallery basis via Gallery Settings.

Then, Take It Further With…

4) Hide Photo. Like unlisted galleries, but for individual photos. You can check the box under any image or video in your gallery to hide it, and only you, the gallery owner, will ever know it’s there.

5) Hide Owner. This gallery setting makes your URL generic. It doesn’t mean that your gallery isn’t visible, but it does remove your customizations and your nickname from the link so that viewers can’t trace it back to you. If you want, you can add a gallery password and/or make your gallery unlisted, too, when you use this feature.

6) Sharegroups. Share multiple unlisted galleries with one link using Sharegroups! These are amazingly useful for guiding friends, clients and family to specific galleries from your latest shoot, without having to worry about them being seen by the public eye. And better yet, they won’t get lost. You can put passwords on the galleries in your Sharegroups, if you wish, but you can also set a master password to let your viewers unlock them all at once.

7) Events. These are Sharegroups on steroids, available only on Business-level SmugMug accounts. You create Events with additional flashy features (slideshows, user registration, etc) and add galleries, give special people (e.g. clients) their own unique viewing link, and the ability to tag their favorite photos. Together, it makes browsing and buying photos a breeze.

8) Site-Wide Passwords. Not for the faint of heart! Lock your whole site from the top down. Anybody visiting links to your galleries will have to enter the correct password before they can see a thing. Even your homepage.

The Privacy Ripple Effect

  • Lockdown doesn’t mean your images can’t be shared. Anyone who can view the gallery can still click Share or post a link to Facebook. Please think about whether or not you want your friends’ friends passing your links (and potentially viewing passwords) around. Feeling queasy? You can hide the Share button from your viewers by toggling Easy Sharing to “No” in your Gallery Settings.
  • Keywords and searchability take a hit. This is a no-brainer to some, but we still sometimes get asked by photographers why their fans can’t find hidden photos via their site’s search box. In short: Only you as the logged-in site owner can search for (and find) images in unlisted and passworded galleries.
  • Photos can’t be collected from unlisted and passworded galleries, unless it’s by you. As the logged-in owner you’ll always be able to collect your own photos, but guests won’t see the orange Collect button if the gallery is protected in any way. If the photo is collected from an unlisted gallery then your visitors won’t see a link back to the original. Photos collected from public, passworded galleries will be visible, but fans will need to enter the viewing password when they follow the link to see more.
  • Feature a photo to make your locked gallery’s thumbnail pretty. We won’t display any part of the gallery when your gallery is protected with a password, and this includes thumbnails of the images within. But you can always swap the generic thumbnail for any image in that gallery — just use the gallery Tools button > This Photo > Feature.

Link roundup!

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