Want to sell more? Who doesn’t! Uploading your photos is a great first step, but there’s way more to business than that.
Today we’ll be sharing a few very simple ways to hook clients and get them buying prints, gifts, downloads and more. Best of all, these features are already built in to every SmugMug Pro account.
1. Custom domain.
You don’t need your own domain to share and sell, but it sure makes you look like a million bucks. But that price is deceiving: Most custom domains cost under $20 per year, which is way less than you make in an hour of shooting. And if that isn’t enough, you can usually get a custom email address wrapped up into the deal. A unified brand says you’re cool, polished and professional.
If a photographer builds a website and there’s no keywords around, does it get found? We’re sure you’ll be sharing your shiny new website on Facebook and forums, but go the extra mile to make sure search engines know you’re there, too. Adding photo-, gallery- and site-wide keywords will boost your Search Engine Optimization and help put you in touch with Google-savvy clients.
3. MOO Cards.
Put your name on the map with beautiful custom business cards by MOO.com. These guys love to print and it shows in their approach to getting you fun and friendly cards that are durable enough to hold up to your business. You can print a different image on each one and use them to share pre-gallery URLs or coupon codes at your event. And they even come in two handy sizes: Regular or attention-getting MiniCards.
Get it now: Find great deals on MOO on our ClubSmug page and get your beautiful pocket portfolio ready to go. Get started in your gallery’s Buy button, under “Business Cards.”
4. Print Samples.
Set the hook the first time you sit down with your client. Ordering your favorite images printed across different papers and formats doesn’t just get you up close and personal with our pro labs – it gets your customers excited about printing their own memories on something they can touch, feel and hang on the wall.
5. Thank You Print.
Your customer’s experience doesn’t end after clicking “Buy.” Stay in touch and keep them thinking of you by adding a 4×6 Thank You Print in the delivery box. You can customize it with any image or message you wish (like a coupon code towards their next purchase, *hint hint*) and we’ll pack it up and send it along.
Are you ready to bust out and start making more sales? Even if you’re already a seasoned SmugMug Pro, we hope these tips help you think up more creative ways to share your work and spread the word.
Now go get ’em!
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