This post is a result of the passionate feedback many of you gave us after our pricing change—and some incredibly moving stories we heard about your photography.
It’s been two months since we created two Pro accounts, Portfolio and Business, where once there was one. The main difference between them was the ability to price & sell.
Today we’re adding the ability to price & sell to Portfolio accounts. This account level is designed for up-and-coming photographers on a budget who don’t need the features higher-volume Pros use, but who want a gorgeous site, protected images, and the ability to earn profit through our Pro print labs.
Portfolio accounts include:
- All the features of Basic and Power accounts, including deep site customization.
- The ability to set your own prices (one Pricelist active at a time).
- Complete image protection including Watermarks, Printmarks, and Backprinting.
- Proof Delay to edit your photos after the sale.
Business accounts include:
- All the features of Basic, Power and Portfolio accounts.
- The ability to set gallery & photo specific pricing with multiple active Pricelists.
- Powerful sales tools including Coupons, Packages & Personal Delivery.
- Powerful marketing tools including Events & Favorites, Order Branding, Cart Branding and Boutique Packaging.
You can find a complete list of differences between the accounts on our updated features page.
As we mentioned two months ago, storage is one of the big drivers behind our decision to split Pro accounts. When we dug into the data, it became clear that heavy storage usage was highly correlated with accounts using advanced Business features, including multiple Pricelists. We also heard great feedback that you needed better visibility about how much storage you’re using, and what you can do about it. We’ve taken that feedback to heart and will provide better tools in the future.
Two months ago we announced that renewals at the new rates would begin October 15th. Many Pros have noticed, however, that we’re still renewing at the old rates. That’s because we didn’t want anyone to renew at the Business rate if they would have been a better fit with Portfolio after this change. With this change, renewals at the new rates will begin early Saturday morning.
Our price change was honestly scary and emotional. Two months later, we’re relieved that it’s providing us the ability to invest more in engineering because sales are up. We are gratified by the support we’ve received from so many of you and hope that this change will offer wonderful up-and-coming photographers a chance to pursue their passion.
We’ll continue to listen to your feedback and adjust our account levels accordingly, so keep it coming.
All the best,
Chris & Don MacAskill
Founders, photographers, regular guys
Change isn’t always hard!
A while back we made the announcement that we were giving SmugMug Pros access to bigger and better things: New labs, new products, new features. And to access the new stuff, you had to migrate your gallery- and photo-level pricing over to the new system of Pricelists.
We initially posted a deadline in March but we confess it’s taken us, uhhh, a smidge longer than we expected to move everyone over. We’re almost done now.
So, here’s a quick view on Pricelists, how they work, and why they’re good for you.
Pricelists: Your Hub for Pro Pricing
Pricelists are the ONLY place you’ll ever need to go to set and apply your Pro pricing. Create them, choose your favorite pro print lab and then add in the products you want to sell. After you set your prices, apply the Pricelist to your galleries (or files) and you’re all done.
Want to switch labs on an existing Pricelist? Since each lab offers a unique variety of products, you’ll have to create a new Pricelist each time.
And, remember! Digital downloads have a new base price of
$0.49 $0.01 per file and $.99 per gallery when you sell via Pricelists, plus digital download orders with subtotals under $10 incur a $0.50 processing fee. You can create a coupon or zip up a gallery download if you want to continue offering them for free.
Certain features like access to new labs WHCC and Loxley Colour, multiple currencies, Photo Extras and other brand-spanking new features are ONLY available once you’ve migrated to Pricelists. So for maximum money-making mojo, be sure you’re locked, loaded and ready to roll.
See For Yourself
If you’re still using our old system and prefer to be in control of your destiny, see how to painlessly migrate to Pricelists here. Otherwise, sit tight and we’ll do it for you.
And you can review all the details on how Pricelists work on our help pages. As always, our Support Heroes are ready and waiting to hear from you if you’re stuck, confused or just need a little encouragement.
See you on the flip side!
The response we got from Pricelists warmed the cockles of our heart: Pros were thrilled with the ease, beauty and power of being able to price huge swathes of galleries with just a few clicks.
However, there were a few of you who said there was just one more thing you wanted: to be able to set the final price, not just the profit.
And we aim to please.
How to Set Your Final Price
Our inimitable Sorcerers just released an improvement that lets you set your pricing by price OR by profit. It’s your choice.
Open up your Pricelists manager and take a look at the fields here:
You’ll see that you can easily enter a value for your profit and sleep well knowing that’s the amount you’ll make.
But now the price field is changeable, too. Type in a number and you can print up ads, flyers and whatever else you wish, knowing that’s the price your customers will see.
See the green? We highlight the “active” field when you save the Pricelist, so you know at a glance which one is being used.
Which method should I use?
You should set your profit if:
- You want guaranteed margins on every sale. In the event of currency or base cost fluctuations, you may earn more than you set… but never less. The price displayed to your customers may change as a result of this, but the rounding tool is there to help make those numbers pretty.
You should set your price if:
- You have printed materials that require your pricing to stay fixed. We’ll switch over to profit-based pricing if the base cost ever goes higher than your set price. We’ll just use the profit amount you had when you first saved the Pricelist.
So go and play with your prices and make lots of money. Happy selling!
Hey, SmugMug Pros! We’ve revolutionized the way you do pricing with our new feature: Pricelists.
Traditionally, SmugMug pricing has been done on a gallery-by-gallery basis. It worked OK if you wanted to copy pricing over from one gallery to another, but changing it later (across your hundreds of galleries) was a different story.
But first, our co-founder and president has something to say:
What are Pricelists?
In short: Each Pricelist is like a bucket, into which you can easily drop galleries to price and sell your photos.
Start by choosing products that you want to sell, tell us how much profit you want to make, and then add your galleries (or photos) to that Pricelist. Done.
Isn’t it a thing of beauty?
Why the change?
Pros have told us that doing gallery-by-gallery pricing wasn’t working out so well once they had lots of galleries to manage. Our goal was to make it super-simple and super-fast for all Pros to easily price their stuff and get photos sold.
The new look is clean and modern, and this renovation makes it easier for us to add shiny new features down the road… like new products and foreign currency support. (*hint, hint*)
What does this mean for me as a Pro?
We can think of four big benefits for you right off the bat:
1. Manage all of your pricing from one place.
2. Manage your pricing across hundreds of galleries with a few clicks.
3. Easily maintain different pricing for weddings, sports, or family photos.
4. Decide how much profit you make on each sale.
What do I need to do?
If you’re a veteran Pro with existing pricing, we’ll ask you to migrate to the new system.
Migration is quick and painless. We’ll comb through the pricing on all of your galleries and fold them into Pricelists. The whole process takes just a few minutes and we’ll email you when we’re done. Here’s a new help page (with video!) to help you do it.
During the migration you won’t be able to make any changes to your prices, but your current pricing will remain live and your customers will continue to have the ability to purchase your images at your current pricing.
After migration, your pricing will appear unchanged to your customers, but you’ll have more power to edit them, behind the scenes.
Upgrade to Pricelists in 3 Steps:
1. Log in and visit your Control Panel.
2. Look under the Pros tab > Pricing > Set Prices.
3. Choose “Migrate My Existing Pricing.” That’s it!
You can choose to start over and just build new pricing from the ground up. Or you can delay your choice a little longer. On March 1st, 2012, we’ll migrate everyone over to use the new system automatically, keeping your current pricing structure but giving you instant access to Pricelists.
Anything else I should know?
We thought you’d have questions. Here’s some answers.
- There’s almost zero risk of accidentally selling something with no gain to you. In the old days (like, uh, yesterday), you had to price something at $0 to remove it from your cart, and unpriced items were sold at-cost. Now you manually add in each item you want to sell.
- Digital Downloads now have a minimum cost:
$0.49$0.01 for individual photos and $.99 for gallery downloads, plus a $0.50 fee if your download order subtotal rings up under $10. Want to offer these for free? Enable Originals in your gallery, create a backup file to share, or create a Coupon to nuke the charges at checkout. You determine your markup, not the final price shown in the cart.UPDATE! You can set your profit OR your price. Set a general percent increase over the whole Pricelist, or you can fine-tune the amount for each product you offer. We also give you the option of rounding up your pricing to make the displayed cost easy on the eyes.
- Choose between Bay Photo and EZ Prints the moment you create the Pricelist. If you change your mind on an existing Pricelist, you’ll need to create a new one with the lab of your choice. Need to compare the two labs to make a choice? Check out the full catalog.
If you still have questions about migrating your pricing over to Pricelists, look right here and check out the video tutorials. And for everything else, check out our pricing help page that’s been updated with a video series on all the details.
So go migrate, play and sell some prints. As always, we’re hoping to add to and improve this feature as 2012 rolls in, so tell us what you think and how it’s working for you.
Merry money-making Christmas!