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Welcome, Loxley Colour!
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Hellooooo, Europe. Loxley is finally here to serve SmugMug Pros who live across yonder seas. (Well, the Atlantic.)
Before we dig into the details, we just want to say a quick, heartfelt “Thank you!” to all of your European SmugMuggers who have waited so long for this sweet moment. Huzzah for the printer!
What’s so special about Loxley Colour?
Where should we start? Their unmatched reputation is the result of over 50 long years of incredible quality and service. They’re a family-driven company, which we dig. And like SmugMug, they’re completely and wholly focused on bringing the best products to photographers and their clients… no matter what. They know the business, and it’s their mission to continue to make sure that artists thrive doing what they love.
In other words, they rock. And we’re thrilled that they’ve said “Yes!” to becoming part of our family.
What products can I buy (or sell)?
Swing by their corner of our catalog and you’ll see the traditional glossy, lustre and metallic prints in the sizes that your clients already know and love. But you’ll also see some tasty new ways to showcase your images, like:
- Glacier Block. Crystal clear 30mm acrylic block creates a unique prism effect.
- Acrylic Window. Contemporary acrylic mount with 2″ frosted borders and corner standoffs.
- Alumini Print. Offers the most vibrant, luminous and waterproof option for your photos.
- Edge Print. Durable 1″ borders provides a polished, modern look without the need for a frame.
Juicy, right? And there’s more, so see it all in our Loxley catalog.
How do I start selling through Loxley?
Simply open your Pricelists manager and create a new Pricelist, choosing Loxely Colour’s logo. Add in the products you want to offer, specify your profit (or price) and you’re done.
Remember that due to the unique SKUs each lab offers, you can’t just switch labs on a Pricelist you’re already using. But it’ll only take a few minutes to set up and apply a new one, you’ll see!
What if I have VAT Exemption number?
Open up your Control Panel and click on the Settings tab, then click to edit your billing info. The last field at the bottom is where you enter that number.

How do I sell to both US and EU markets?
You already are! It’s true. You’ve always been able to sell and ship to anyone, anywhere in the world. And since we added the ability for customers to check out in one of 5 popular currencies, it’s gotten even easier.
Still, if you want to offer different labs to different customers, try setting up separate Pricelists for each lab that you use and apply them to your galleries or photos. You may want to point your US customers to a different gallery than the one from which your European clients buy.
Can I use Loxley if I have a Basic or Power account?
Not yet, but we do plan on including Loxley’s print services to all SmugMug accounts after we’ve confirmed our Pro integration is a smashing success.
Ready? Set? Sell!
We hope that you and your clients love the quality and innovation that Loxley Colour brings to the table. We can’t describe how sweet it is to finally bring you a lab in Europe, and one so highly sought-after, to boot.
As always, tell us how it’s going, how they’re doing and how it’s working for you.
Coming Soon: EU Print Lab Loxley Colour
If you’re located in Europe, you’re going to want to sit down for this one:
- UK print lab, Loxley Colour, will be joining the SmugMug family of labs.
Print and Ship in Europe
We chose Loxley Colour for their impeccable quality, reputation and dedication to the professional photography industry.
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We’re still hammering in the last few nails, but expect to start fulfilling your orders through Loxley Colour by March 23, 2012.
You know we never pre-announce features, but this one was just too good to keep mum. Our European Pros have been begging us for years for something closer, and you’ve all waited long enough!
Come See Us in Birmingham
Now that the cat’s out of the bag, come see us at Focus on Imaging this week. We’ll be at stand #C23, so drop by and show us your smiling faces.
Stay tuned for more details!
More Labs You Love: WHCC Joins the SmugMug Family
We know that photo pros build strong relationships with their print labs, and we kept hearing that White House Custom Colour has been a popular choice for wedding and portrait photographers.
It’s true: they’ve been dedicated to the success of professional photographers since 1977, and have quite a reputation.

Today we get to announce that they’ve joined our family, giving Pros who already know and love WHCC another way to turn gorgeous photos into gorgeous prints.

Why the addition?
We know that busy pros are hard-pressed to switch away from the labs they’ve used for years, and WHCC has been one of them. You don’t have to switch away from EZ Prints or Bay Photo, but if you’ve been waiting to fulfill your SmugMug orders through WHCC, now you can.
It’s our mission to offer you a huge selection of fabulous, perfect print options. And have it seamlessly integrated with your site and shopping cart so you’re not a slave to your clients.
How do I order from WHCC?
Fire up your Pricelists manager and make a new Pricelist. You’ll see the three labs’ logos on the popup box. Click your choice, add in products, apply your Pricelist to galleries and you’re ready to go.

Do I have to use Pricelists?
Yes. We’re doing everything we can to make SmugMug everything that photographers have ever dreamed of… and more. We know it’s tough to change your routine, but we hope that the benefit of great features like additional print labs is worth the fear of leaving your comfort zone.
Try it. We’re sure you’ll love it!
Can I offer both WHCC and Bay Photo Products on my site?
Absolutely. We love them both and bet you will, too.
You can set different galleries to print through different labs. Just create a Pricelist for each. If you want to offer Bay Photo products for just a few specific photos, make a Pricelist for Bay Photo and apply it to only the images you want.
Remember: You can always price and sell merchandise (fulfilled through EZ Prints) and downloads (fulfilled by SmugMug) no matter what lab you use.
Can I see prints in-person?
Our bulletproof guarantee ensures that you can buy some prints and see their gorgeousness up close. And if you don’t adore them, tell us why and we’ll fix it or replace it right away.
Check out the shiny new WHCC tab in our updated catalog. A special thanks to Monica Toohey-Krause for the stunning sample images!







