Pictage customers, here’s a big SmugMug hug.

Dear Pictage Customers,

The SmugMug Family is sincerely sorry to hear that the Pictage photo platform will be shutting down at the end of September. As fellow photographers and another service that has operated in the same space for over 13 years, we can appreciate how much of a shock and how much uncertainty you might be feeling right now. We also know your primary concern is making sure your photos and your livelihood are safe. Selecting a new company to host your photos and make them look beautiful is your number one priority—and we want you to know that SmugMug is here to help.

Who to trust with your photos and your business is something we know you take very seriously. That’s why every photo you upload to SmugMug will have a home on Amazon Web Services (the Gold Standard in storage, security, and reliability with a 99.99% uptime). Also, we never alter your photos during uploading, so pixel for pixel, your image is saved exactly the way you uploaded it—every time.

SmugMug is a family-owned and operated business, made up of passionate photography enthusiasts who work tirelessly day in and day out to create the world’s number one photo storing, sharing, and selling tool.

Some of the standout features we think you’ll love are:

  • Unlimited Storage
  • 24/7 Support
  • Uploading photos from web, mobile and Lightroom Publish
  • Beautiful galleries and mobile-friendly designs
  • Selling tools and full integration with four top photo labs
  • Fair pricing plans
  • Consistently reliable service (99.93% uptime)
  • Friendly tools for building pro personalized websites in minutes

We realize you have many options when it comes to selecting a new home for your photos, and we hope you’ll consider SmugMug when it comes time to make the switch to a new service.

And right now, we want to welcome all Pictage users to the SmugMug family with a 25% discount on your first year’s subscription. Go ahead and start your free trial now! (Clicking this link automagically applies the discount when you subscribe.)

Finally, if you have any questions about our service, please contact us at: Hug@smugmug.com for our dedicated Pictage help center. 

We look forward to welcoming you and your photos to their new home,

The SmugMug Family

Shiny, New Product Photos in the Shopping Cart

Do you ever find yourself about to buy your favorite photo, but hesitate because you’re not sure if it’d look better in a frame or as one of SmugMug’s beautiful, ready-to-hang print products? Well, now you don’t have to guess because you’ll see example images for each product before adding it to your cart.

Now, when you (or someone visiting your SmugMug site) opens the cart, you’ll see examples for each category of products to help you imagine how it’ll look in your home, office, or anywhere you want gorgeous art.

It looks great on mobile devices too:

When you choose a particular product and click the information icon, we’ll show you product images from a variety of angles so you’ll know exactly what to expect. We’ll even show you the back of the ready-to-hang products, so you’ll know how a product will hang on your walls.

And, of course, if you’re a SmugMug Pro selling specific products, we’ll always only show those products to your customers. Combined with other great pro features like coupons and packages, these product photos will help show off what you offer and boost sales.

Give the new product photos in the cart a thorough look over, and let us know what you think! We love feedback and are always looking for ways to improve your experience.

Note: This feature is available on New SmugMug only. Old SmugMug users will need to upgrade to try out the new shiny.

Pro Tip: 7 Reasons You Just Lost a Sale

While you’re here at SmugMug, we want you to succeed. It’s in our blood, as we’re photographers ourselves and everything at SmugMug was borne out of our very own needs to capture the world.

Our Support Heroes often get questions from pros wondering why customers aren’t buying their prints and downloads. So here are some top fixes we’ve found to help cure those lackluster sales.

1) Buying Isn’t Enabled

This is pretty key, but is buying enabled in your galleries? By default it’s on, but just in case you should always look to see if the button in your galleries says “Buy” or “Owner Buy.” If it says the latter (or if you log out and don’t see a Buy button at all), buying is disabled for guests. Owner Buy is useful for those of you who don’t want to sell, but still may want a buy a print for your own living room.

How to fix it: Open your gallery settings and look under the “Shopping” tab. The shopping cart toggle is right at the top of the list, so be sure that’s set to ON.

2) Your Pricing Isn’t Set Up

Maybe people are buying your photos at-cost, with no profit to you? This is the nightmare of some photographers, so be absolutely sure that you’re not sitting there accidentally giving away those photos. Fortunately at SmugMug, Portfolio and Business users can literally set it and forget it with Pricelists, so you can set your markup, sit back, and just let the money roll in.

How to fix it: Visit your Pricelists manager, found in your Account Settings > Business tab. Add in products to your default Pricelist, fill in a few numbers, then save it. All galleries on your site with buying enabled will now reflect those prices to your fans. Business account members can create multiple Pricelists and can apply them to different galleries. Find out more info on our help pages.

3) Nobody Knows You Exist

If you build it, will they come? On the internet, the answer is “No.” Even coding up the most beautiful site won’t make magic if no one on the web is talking about you. So take that first step and share the link, post photos to social media, and create buzz so that Google (and potential new clients) hears about you.

How to fix it: You can copy the link to your site, a gallery, or even a single image right from the address bar in your browser. Or use our handy Get a Link feature. Also, check your site-wide privacy settings and fill out your site metadata so that relevant, descriptive words show up when people search for you.

4) Your Clients Got Totally Lost

The architecture of your site is more important than you may think it is. We’ve covered this in the past, but we can’t stress enough that you should make the content you want surfaced as visible as possible. When in doubt, give your clients a direct link to the gallery containing their photos, so they don’t wander off and get lost.

How to fix it: You can Get a Link to share a gallery or a photo. Have multiple galleries to share? Try Sharegroups (which can also be protected with passwords), or Events & Favorites. The latter is worth its weight in gold for pros, because it lets clients tag the images they love best.

5) They Couldn’t Reach You

What happens when they have a question that only you can answer? How much do you charge? Are you available for a September session? Can they hire you? You’d want to be sure that your email address is available front and center. But we’re surprised at the number of websites we see where this info is hidden, buried, or just plain not included. It’s no wonder sales are slow!

How to fix it: Fill out your SmugMug Profile (found in the top right corner of your logged-in header) with your contact email, then be sure to add a contact link to your menu bar. We won’t expose your email address to spammers, but will send messages from the SmugMug contact form to you. Here’s more info about crafting an effective menu bar.

6) They’re Just Downloading the Photo

Why pay for a photo when you can get it for free? If this thought makes you cringe, then we rest our case. Because SmugMug users come from all walks of life, lots of family use the free download feature to share photos with friends and family. But as a pro, you’d probably prefer cash, so you should double-check that the pictures you’re selling aren’t open for the picking.

How to fix it: Check your image-protection settings to be sure that Originals aren’t enabled in your galleries, which allows any viewer to save a full-res copy to their computers. You can also flip on Right-Click Protection to foil them further.

7) They’re Scared of You

Even if you’re not particularly warm and fuzzy by nature, it pays to be friendly in your most public space. Practice good marketing mojo, and this will be reflected back in the quality of client that hires you. Imbue the text around your site with your own voice and personality, and be sure to guide them each step of the way towards browsing more, reaching out to you, and buying a print.

How to fix it: Our top three picks for warming up your site are (1) your Right-Click Protection message, (2) your gallery description field, and (3) your About page. We’ve always recommended making your Right-Click Protection message helpful, not threatening. The gallery description shows up over your photos and is the first thing they see when they open it, so be sure to greet guests and give them step-by-step instructions on how to buy photos. Combined with your own heroic story on a custom About page, you’ll get fans checking out in no time.

Good luck and happy selling! If you’ve found your own way to troubleshoot slow sales and aren’t afraid to share your tips with fellow pros, we’d love to hear it

––

Link roundup:

 

Pros, Your Fans Are Gonna Love This

While we’ve had tutorial videos and archived webinars forever, today we’re happy to show you the latest additions to our library: How to Buy Prints & Downloads.

Two New Videos for You to Share

Pros have often asked us for tools that will help sell more prints, gifts, and downloads, because occasionally your fans need a little extra push. So we’ve created a long-format tutorial (7:58) and a short-format tutorial (4:52) showing your fans how to add photos to the shopping cart, understand those framing and cropping options, and check out. Here’s the short version:

We hope that you’ll share these with your clients, or even embed them into your site so that they’re viewable at any time. Tip: Use Customize > Customize Site and drop a YouTube video Content Block onto the page. You can get the video link above.

Here’s to smoother sales at SmugMug!

P.S. Did you know that we have a 100% guarantee on all items ordered through your SmugMug galleries? If you or your customer are not happy for ANY reason, we’ll fix it or replace it for free. We mean it.

Links you’ll love:

Pro tip: Sell Downloads and Don’t Leave Money on the Table

Hey there, Portfolio and Business photographers: We’ve heard that a lot of you didn’t know that you could make money selling digital files on SmugMug. And maybe there are those of you who did know, but still weren’t sure about how to get  going.

Your photo clients may not always be looking for just traditional paper prints. So we’re here to show you that with just a few extra clicks, you can start selling digital photos and videos in addition to your usual physical print items.

Our latest pro article spotlights this commercial conundrum. We discuss why digital sales are essential to most any photographers’ businesses… and how you can get set up so that you’re not leaving money on the table.

Read the full article now on SmugMug Academy >>

The “Why Haven’t I Made Any Sales?” Checklist

You’re a photographer who’s oh-so-ready to make money. We hear ya. But if you’ve gotten every hair in place and you’ve still not seen that “Cha-Ching!” email, here are a few possible reasons why you’ve not been getting bites.

1. No Buy Button

Missing Buy button on a pro website

Is it there? This is possibly one of the most dire but easiest flubs to fix. Maybe you disabled this or applied a Quick Setting that hid the Buy button from your galleries, but if you don’t switch it back on you’ll never sell a single print. So be sure to check your galleries and if it’s missing, enable printing in your Gallery Settings. Easy peasy!

Enable SmugMug's shopping cart

2. No Pricing

Set your SmugMug pricing

We hate asking this, but… you DID set up your pro pricing, right? With Pricelists it’s really easy to set a pro markup on just the products you want, then apply that pricing to any or all galleries across your site. But if you forget to do this, you won’t make a dime.

Tip: If you don’t want to think about this ever again, check the “Make this my default pricelist” at the top right and we’ll automagically apply this pricelist to all current and new galleries on your site.

Also, are you charging enough? It may seem counter-intuitive, but we can’t stress enough the importance of keeping your prices high and charging what you’re worth. In short: Don’t be cheap.

3. Nasty RCP Message

Great example of an effective RCP message.

We’re all about protecting your photos and making sure that you have peace of mind when putting your best work on the web. But there are ways to use them, and then there are better ways to use them. We’re here to show you the latter.

Like your Right-Click Protection message: It’s there to foil right-clickers looking for an easy download, but most photographers just put a boilerplate copyright message, or a threat. Instead of slapping your customers, try to guide them to your Buy button for a profit-making purchase. You’ll look competent AND helpful all at the same time. Fix it under the “Photos” line in your Easy Customizer.

4. Originals On

Disable free originals downloading in your gallery settings

So many SmugMug users use their galleries to share photos with friends and family. But as a Pro, being that generous may not be so good for business. Originals (and full-res downloads) are on by default, but it’s a quick fix to change this. Just remember to do it!

Open up your gallery settings and look for the Security & Privacy option. Set the radio button to anything smaller than Originals (like XLarge), and to check, log out and take a breeze through your galleries. You’ll always see a Save Photo option when you’re logged in as the owner, but you shouldn’t see it when you’re viewing your site as a guest.

5. Zero Marketing

Ah, the feeling of sweet success on the morning you unveil your website! But wait… did you share the link?

Share that gorgeous sunset!

Like relationships, you’ve got to put a little effort in to get something back. So be sure to enter in your keywords, captions, meta description and meta keywords to be sure you get picked up in search engines. Also share the link to your site with friends, Facebook and anywhere else you go online. After all, you can’t make sales if nobody knows you exist.

6. Password Foibles

Share your gallery password

Many clients want their event galleries locked down with a viewing password, and, yeah, we understand privacy. But our Support Heroes hear from more people than we’d expect that get hit with this one. We hear from confused clients, curious pros who expected instant sales, but the culprit is usually that the password never got shared! So if you’ve just put the finishing touches on your latest wedding gallery and your inbox is a ghost town, think back to whether or not you’ve completed this vital step.

The lesson? Don’t forget to share your viewing passwords with the people that matter most. Since passwords are cAsE sEnSiTiVe we recommend copying and pasting what you type in your gallery settings right into your emails.

7. You Launched Yesterday

Fill in your SEO settings to maximize your search engine results

It’s possible to find overnight success on the web, but patience is still a virtue. You can plug in every keyword and meta description properly, shared with your Facebook fans and distributed your business cards to shops across town, but you’ll still have to wait to see the effect. It takes time for Google to do its work, and for tongues to wag.

So instead of stressing out, grab your camera, keep on shooting and work on honing your craft. Your soon-to-be clients will only love you more.

Link roundup:

New Bay Photo Products to Buy and Sell

Great news for people who love holding beautiful photos in their hands: We’re adding more print products to our catalogs, starting with Bay Photo.

On April 26, 2013, we’ll be adding loads of new stuff to your Bay Photo catalog and make some price changes that we hope you’ll love. We’re giving you seven days’ notice so that you have plenty of time to study the list and make any adjustments you’d like to your pro pricing.

So read on for all the details and be ready to sell more goodies!

So, What’s New?

ThinWraps and MetalPrints have long been some of your favorite ways to display your photos, but for the longest time SmugMug offered only one finish for each. So we’re thrilled to announce three new variations:

  • ThinWraps now available in Lustre Satin and Canvas Satin finishes, in addition to our existing Metallic Satin finish.
  • MetalPrints now available in Satin finish, in addition to the Glossy finish we already offer.

We’ve added a ton of new print sizes, 40 in all. The complete list is included at the end of this post.

And there are some important changes in the Bay Photo base print costs:

  • Pricing on 114 items are now a bit higher, BUT……
  • We’ve dropped the pricing on 386 different items.

For math lovers, that’s a mean price change of a $4.89 decrease. The median price change is a $2.47 decrease.

We hope to add lots more new Bay products to your SmugMug catalog soon, so let us know what items you’d love to see.

What do I need to do on April 26th?

Your Bay Photo Pricelists will automatically adjust to reflect the above changes, but remember that the new items won’t be visible to your clients until you add them to your Pricelists.

All price changes will depend on whether you price by profit, price or use rounding:

  • If you’re a pro who sets your Pricelists by the price displayed, we highly recommend that you give your pricing a once-over to be sure that you’re happy with the amount of profit you’ll earn.
  • If your pricing is set by Profit, you won’t see any impact to your take-home pay but the displayed price on your site may change especially if you don’t use rounding. You may want to update any printed materials that show your prices.

As always, if you use our Coupons feature, double check those to be sure that you won’t get any surprises to your profits on your next sale.

How do I check my prices?

Portfolio and Business Smuggers, open up your Account Settings and look under the “Business” tab. You’ll find your Pricelists manager under the Making Money section.

Click on each Pricelist and be sure that all of the numbers under the “Profit” column are to your taste, and add in any of the new print sizes that you’d like to offer.

Don’t forget to save your changes!

Will there be updates to EZ Prints, WHCC or Loxley Colour’s catalogs?

In due time, yes! As we stated above, we’re starting with Bay Photo first, but you’ll see new products from our other labs as we get the details worked out.

The ability to more easily add new print products to our catalogs was one of the biggest reasons why we urged pros like you to migrate your pricing over to Pricelists. We hope that you’ll agree that it was worth the change.

The List

Here’s the complete list of all the new print sizes you’ll be able to offer, sized in inches:

  • 13×19
  • 4×10
  • 15×30
  • 30×45
  • 40×40
  • 40×60
  • 15×20
  • 10×14
  • 10×28
  • 14×20
  • 30×50
  • 30×60
  • 30×90
  • 30×120
  • 5×15
  • 6×18
  • 8×24
  • 11×33
  • 16×48
  • 20×60
  • 5×20
  • 6×24
  • 8×32
  • 10×40
  • 12×48
  • 16×64
  • 20×80
  • 10×18
  • 15×27
  • 20×36
  • 6×6
  • 14×14
  • 36×36
  • 20×40
  • 12×16
  • 20×50
  • 40×50
  • 40×70
  • 40×80
  • 40×90
  • 43×96