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Posts Tagged ‘smug tip of the week’

A “Pool” Party in Winter? That’s Guest Uploads for You

November 17, 2014 Leave a comment

Quick tip for you holiday planners: Guest Uploads are your party’s best friend! With the season of cheer finally here, cameras will be snapping right and left. Use guest uploads to pool all your friends’ photos from the event and remember every antic in years to come.

Get started by looking in your Gallery Settings.

Here’s why you’ll love this handy-dandy feature that comes built in to every SmugMug account (even yours):

What it is: A way to let your friends and fans upload photos & videos to your SmugMug gallery. They can also browse that gallery and see what fellow event-goers have snapped and shared.

How to use it: Look under your gallery settings for the Upload Key and type something in the field. Choose something personal, because it’ll become part of the link you’ll share (and prevent strangers from randomly guessing the URL). Once you save it, we’ll give you a secret link to share. When guests visit that link, we’ll present our web uploader and they can drag their pictures in.

Why it works: After hosting the merriest party that was ever held in the history of holidays, do you really want to be chasing down your friends for their memory cards? Guest Uploads let them do the work on their own time. All you have to do is share the link… and be sure that somebody else volunteers their house for next year’s big bash. ;)

Add an Upload Key so the URL is personalized to you… and safe from party crashers.

Quick-Thinking Tip: Print out the link and include it with your holiday party favors and thank you notes.

So whether you’re hosting your family’s Thanksgiving dinner, planning the office party, or are getting hitched this winter, be sure to capture every last smile!

  

Link roundup:

Smug Tip: We’re Your Holiday Newsletter’s Best-Kept Secret

November 10, 2014 Leave a comment

This year, skip the stamps and go digital for the family newsletter. Your SmugMug account is the perfect way to share a beautiful, personalized, ever-changing array of memories from the year that’s easily shared with friends, family, and everyone you wish.

Not only do you gain precious extra time to put it together (fab for busy holiday preppers), but you can go way beyond text with a custom SmugMug newsletter page. Think: Video, slideshows, maps, the whole shebang! And it’s interactive, letting your friends and family click through your content, leave comments, share and more.

Our SmugMug family newsletter, digital-style.

How to Build Your Newsletter

First, we’ve built a sample holiday newsletter from SmugMug and put it right here. Take a look and we’ll break each piece down for you below.

Creating a custom holiday newsletter can be done as many ways as there are snowflakes in Siberia, so these tips are just a guideline. Feel free to experiment with different content and layouts until you get something you like. The sky’s the limit! 

  1. Create a Page. If you plan on making your newsletters digital each year going forward, we suggest actually going a step further and creating a whole new Folder called “Family Newsletters.” From there, you can create your Page and name it by year.
  2. Choose a Theme. Since we’re specifically creating a holiday newsletter, try Winter, Flurries, Blizzard, or Snowflake for that seasonal feel.
  3. Plan your content. Think through the highlights of your year and how you want to present those memories. Would you like to add in a block of thumbnails that viewers can click? Or would you prefer to display them in a slideshow? Do you have any videos you’d like to share of school plays, memorable sports wins, or your annual vacation?
  4. Add your content. To do this, you may want to Collect just the photos you want into a special, unlisted “Newsletter” gallery, so you can easily drop it into the page and not have to select lots of photos from many folders around your site. This also keeps fans who click through to see more from getting lost.
  5. Tell your story. Use Title and Text blocks to greet guests and tell them every detail about your year. Remember that you’re never confined to just one block, so you can break up your text and let it flow down the page around the different photos and other content.
  6. Make it shareable. Don’t forget to add a Social Buttons box at the top or bottom of the page so your viewers can share it with other loved ones you may not be able to reach.

Dress up your newsletter page or gallery with a festive holiday theme.

Have a Basic account? While the ability to create custom Pages and use the more advanced Content Blocks are available only with Power accounts and up, there’s plenty you can do. Customize your SmugMug homepage to include all the Content Blocks that tell your story, or create a new gallery and Collect your best photos from around your site to illustrate all the great things you did this year. Your Gallery Description field is the perfect place to greet your guests, and you can use the photo Title and Caption fields to expand on what happened in each and every photo.

Key Smug Features to Use

The Multiple Photos content block is a great option for displaying select photos from your year.

We’ve just barely skimmed the surface of what you can do, so here’s a list of Content Block options you’ve already got to build the best digital newsletter your family has ever seen.

  • Custom Pages. Why stop at one? If an epic story needs to be explained, link out to a second, third, or fourth page so your fans can read all about it. We love photo blogs!
  • Themes. If you’re in Australia, snow may not fit the holiday idea like it would in Canada. Your account comes packed with dozens of beautiful themes, so don’t be afraid to be different.
  • Text and Title blocks. These are key. You could let your photos speak for themselves, but we prefer tradition on this one.
  • Maps. If you’re a globetrotter who loves to geotag, embedding a map is a wonderful, interactive way to show your family where you’ve traveled this year.
  • Slideshow box. A space-saver. For those who don’t prefer the endless scroll, the Slideshow content block is a great way to show off big, beautiful photos one at a time. You can even customize the playback speed, transitions, and much more.
  • Animoto video. Video clips are a fabulous addition to any newsletter, since paper versions can’t do this at all. But if you’re not sure your shaky vacation clips are up to snuff, you can still create an engaging, professional, beautiful video from your content with Animoto. They’ll do all the work so all you have to do is drop it into your page. Find it in any gallery under Buy > Other Products > Create a Video.
  • Galleries box. An easy way to feature your best galleries of the year, all around your site.
  • Comments. Will grandma love this year’s newsletter? Drop in a comment box so you can find out!
  • Social share buttons. Because you may not have the email address of your second cousin twice removed, the one you hit it off with at your niece’s wedding. But somebody in your network will.

Tip: Pair Your Newsletter with a (Real, Paper) Card

Even if you go digital on the newsletter, you can (and should) still turn your best photos into a beautiful holiday card. SmugMug’s got tons of gorgeous, personalizable designs that complement any photo you’ve ever taken (we’re willing to bet on it).

And since you can write your own words in them, a photo card is the perfect opportunity to debut the link to your newsletter. ;)

We just think the digital newsletter idea gives you much greater creativity and flexibility when it comes to your memories since you can add, change, and update the content your family sees.

Happy holiday planning, and we’d love to see your own creative examples of family newsletters this year! Tweet us a link, send it to our Support Heroes, post it to our Facebook wall, or just leave a comment below so we can check it out.

Links to love:

Pro Tip: 7 Reasons You Just Lost a Sale

September 23, 2014 4 comments

While you’re here at SmugMug, we want you to succeed. It’s in our blood, as we’re photographers ourselves and everything at SmugMug was borne out of our very own needs to capture the world.

Our Support Heroes often get questions from pros wondering why customers aren’t buying their prints and downloads. So here are some top fixes we’ve found to help cure those lackluster sales.

1) Buying Isn’t Enabled

This is pretty key, but is buying enabled in your galleries? By default it’s on, but just in case you should always look to see if the button in your galleries says “Buy” or “Owner Buy.” If it says the latter (or if you log out and don’t see a Buy button at all), buying is disabled for guests. Owner Buy is useful for those of you who don’t want to sell, but still may want a buy a print for your own living room.

How to fix it: Open your gallery settings and look under the “Shopping” tab. The shopping cart toggle is right at the top of the list, so be sure that’s set to ON.

2) Your Pricing Isn’t Set Up

Maybe people are buying your photos at-cost, with no profit to you? This is the nightmare of some photographers, so be absolutely sure that you’re not sitting there accidentally giving away those photos. Fortunately at SmugMug, Portfolio and Business users can literally set it and forget it with Pricelists, so you can set your markup, sit back, and just let the money roll in.

How to fix it: Visit your Pricelists manager, found in your Account Settings > Business tab. Add in products to your default Pricelist, fill in a few numbers, then save it. All galleries on your site with buying enabled will now reflect those prices to your fans. Business account members can create multiple Pricelists and can apply them to different galleries. Find out more info on our help pages.

3) Nobody Knows You Exist

If you build it, will they come? On the internet, the answer is “No.” Even coding up the most beautiful site won’t make magic if no one on the web is talking about you. So take that first step and share the link, post photos to social media, and create buzz so that Google (and potential new clients) hears about you.

How to fix it: You can copy the link to your site, a gallery, or even a single image right from the address bar in your browser. Or use our handy Get a Link feature. Also, check your site-wide privacy settings and fill out your site metadata so that relevant, descriptive words show up when people search for you.

4) Your Clients Got Totally Lost

The architecture of your site is more important than you may think it is. We’ve covered this in the past, but we can’t stress enough that you should make the content you want surfaced as visible as possible. When in doubt, give your clients a direct link to the gallery containing their photos, so they don’t wander off and get lost.

How to fix it: You can Get a Link to share a gallery or a photo. Have multiple galleries to share? Try Sharegroups (which can also be protected with passwords), or Events & Favorites. The latter is worth its weight in gold for pros, because it lets clients tag the images they love best.

5) They Couldn’t Reach You

What happens when they have a question that only you can answer? How much do you charge? Are you available for a September session? Can they hire you? You’d want to be sure that your email address is available front and center. But we’re surprised at the number of websites we see where this info is hidden, buried, or just plain not included. It’s no wonder sales are slow!

How to fix it: Fill out your SmugMug Profile (found in the top right corner of your logged-in header) with your contact email, then be sure to add a contact link to your menu bar. We won’t expose your email address to spammers, but will send messages from the SmugMug contact form to you. Here’s more info about crafting an effective menu bar.

6) They’re Just Downloading the Photo

Why pay for a photo when you can get it for free? If this thought makes you cringe, then we rest our case. Because SmugMug users come from all walks of life, lots of family use the free download feature to share photos with friends and family. But as a pro, you’d probably prefer cash, so you should double-check that the pictures you’re selling aren’t open for the picking.

How to fix it: Check your image-protection settings to be sure that Originals aren’t enabled in your galleries, which allows any viewer to save a full-res copy to their computers. You can also flip on Right-Click Protection to foil them further.

7) They’re Scared of You

Even if you’re not particularly warm and fuzzy by nature, it pays to be friendly in your most public space. Practice good marketing mojo, and this will be reflected back in the quality of client that hires you. Imbue the text around your site with your own voice and personality, and be sure to guide them each step of the way towards browsing more, reaching out to you, and buying a print.

How to fix it: Our top three picks for warming up your site are (1) your Right-Click Protection message, (2) your gallery description field, and (3) your About page. We’ve always recommended making your Right-Click Protection message helpful, not threatening. The gallery description shows up over your photos and is the first thing they see when they open it, so be sure to greet guests and give them step-by-step instructions on how to buy photos. Combined with your own heroic story on a custom About page, you’ll get fans checking out in no time.

Good luck and happy selling! If you’ve found your own way to troubleshoot slow sales and aren’t afraid to share your tips with fellow pros, we’d love to hear it

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Link roundup:

 

Smug Tip: When to Use Collect Photos vs. Make a Copy

September 10, 2014 Leave a comment

There’s no better day than today to share a few tips about two features that make a big impact in your SmugMug galleries: Collect Photos and Make a Copy.

You may get confused about the difference between the two, so here’s a cheat sheet to help you get better acquainted with each one, and some ideas for how you’d use them in your everyday photo lives.

How are Collected Photos and Make a Copy Different?

Both of these features are found in your galleries underneath each photo. And both will duplicate your image. But that’s where the similarity ends.

Collect Photos puts a virtual copy of your image, be it in the same gallery, in a different gallery, or into someone else’s gallery (on another account, if you allow this). The original continues to live where it lives, and any changes you make to the original, such as adding keywords and changing the watermark or cropping, will show up on all virtual copies.

Make a Copy creates an exact duplicate file, which can then be moved to a different location on your own site. The two files then behave completely independently of each other, meaning that any changes made to the original won’t impact the copy, and vice versa.

When to Use Collect Photos

Collect Photos is perfect for curating beautiful, succinct groups of images to tell your story. After all, SmugMug’s unlimited and you’re probably emptying whole memory cards into your galleries. With the power of Collect Photos, that’s totally OK!

Here’s some ways you can use it:

  • Upload all your images into unlisted galleries organized by date, and collect just the ones from around town into your public Street Photography gallery.
  • Collect just your best guest images from the wedding to share with the bride’s family.
  • Collect any time you want a photo displayed in multiple galleries on your site, and you want to be able to update the keywords and caption on it everywhere it appears.

Tip: Pros! Collect Photos is the power behind our Favorites feature in Events, which allows your top clients to choose the photos they love best out of your proof galleries. See if Events are for you.

When to Use Make a Copy

Make a Copy is fabulous for whenever you want to try something out on a photo that you’ve uploaded into a gallery, but you’re not quite sure if you want to lose the original.

Some example opportunities:

Tip: You can also edit your SmugMug photos with PicMonkey, but they’ll offer to automatically save a copy so you don’t have to worry about it.

We hope this installment of Smug Tips comes in handy and helps you share and enjoy your photos even more. Confused about a feature, need help with your workflow, or just have an idea for more tips? Let us know in the comments!

Link roundup:

New: Customize Your Right-Click Protection Message

August 12, 2014 18 comments

… and use your powers for good, not evil.

A quick update this morning for pros who use right-click protection to stop thieves from grabbing your pics: we’ve added the ability to customize the message that displays when viewers right click your protected photos.

This is something that you could do using CSS customization in Old SmugMug, but we think it’s such an important piece of building a great experience on your site, we wanted to make it drop-dead simple for you to do this in the new, beautiful SmugMug.

Get It Set Up

 

 

Visit your Account Settings and look under your Privacy tab. Scroll down a bit and you’ll see a brand new “Right-Click Message” field. Fill that out, save your changes, and test right-clicking on photos in your protected galleries to see how it looks. Here’s more help.

Tip: We recommend being firm but friendly. If you have prints for sale, ask them to look for the Buy button to grab one of your photos in a legit way.

A Word About Image Theft

As always, we want to share some helpful info about image protection and what to expect. After all, if you’re paying us for a pro-level account, you should get the best bang for your buck!

We hear a lot from ambitious pros who rely on tools like Right-Click Protection way more heavily than they probably should. Why’s this bad? Right-Click Protection is just a deterrent, and if someone really wants to download a free copy of your image, there are several things they’ll try. For example, they can snap a screen grab, so be sure to use the full suite of image protection tools if you’re really worried about this. Here’s a quick review of your options:

  • Right-Click Protection. Displays a popup window when any part of the gallery is clicked. Fabulous when coupled with a warm, friendly message encouraging fans to buy.
  • Display Size. Limits the size of the images viewers can see. Great for foiling screen grabbers.
  • Watermarking. Logo or text placed over your display copies. Add your URL, enable sharing, and you’ve got yourself a ton of free advertising for your biz. The best bit? Your prints still print clean.

We hope this helps those of you who are new to SmugMug, are new to photography, or who just haven’t fiddled with your site lately and are looking to brush up on the basics.

And as always, be sure to let us know if you have questions, problems, or just need some advice getting your site working the way you want. We’re here. 

Link roundup: 

5 Camera Tips Pros Wished They’d Known Sooner

August 5, 2014 8 comments

They say your first 10,000 pictures are your worst, or that it takes 10 years to become an expert. While we can’t necessarily refute those words of wisdom, we can share tips from our team of passionate photographers that may help shorten that climb to the top.

1) f/8 Is Usually Best

Without getting too deep into the details about optics and light paths, your lens has a sharpest point within the range of f-stops that you see on it. As a rule, the largest and smallest ends of the range are the softest, or least sharp, and f/8 or somewhere in the middle is where you’ll get the sharpest images. This varies by lens of course, but we suggest shooting your own test shots of the same subject at different apertures, zooming in, and seeing how that affects your images.

Tip: Don’t know what f/8 translates to in your photos? You can search for any kind of photo on SmugMug and then refine your search to see just the photos shot within a specific aperture range. Neat!

2) Cropping is OK

Unless you’ve jumped straight into big league macro or wildlife communities (where cropping is “cheating”) it’s totally fine to take your original photo and crop it so you have a better, stronger composition. Or maybe you just used the wrong lens and need a bit more zoom. Either way, it’s your trade secret and artistic decisions like this are part of what makes you – the photographer – unique.

Tip: You don’t have to crop before you upload to your SmugMug galleries. Use our handy Photo Tools to crop your images, or even Make a Copy and crop that one so you can compare the two and see which version you like best.

3) Renting is OK

You don’t have to own the gear to shoot with the gear. So you can’t drop $14K on a 800mm lens to shoot the next game? No problem – pay a pittance to have one for just the time you need, then send it back and call it a job well done. We can’t all be big spenders… even if we strive to get the perfect shot every time.

Tip: Our friends at Borrowlenses.com have a huge variety of photo, video, and lighting gear for every reason that needs a camera. You can even customize the amount of time you rent, if the standard time spans won’t work for you. Plus, SmugMug customers get an extra 10% off your entire order.

4) Editing is Essential

While we’ve stressed before that getting your photos right SOOC is good practice, it’s rare when a photo looks better raw than polished. Even the most perfectly-lit, powerfully-composed photo can benefit from a few finishing tweaks to color, sharpness, and other aspects that make pop to the eye. So even if you think that sunset couldn’t get better than it is, just give it a boost and see what happens. You just might like what you find.

Tip: You’ve got the power of Photo Effects (in your Photo Tools) and Picmonkey for the photos that live in your SmugMug galleries. But take it a step further with Lightroom: with the ability to sync and publish direct to SmugMug and pro-worthy features simple enough for beginners, we think you’ll be hooked. Check out the tutorials and see why.

5) Technique Can Solve (Pretty Much) Anything

Backlit subject? Contrasty sunset? Wind in your umbrellas? White dress, red walls? All of these scenarios (and thousands more) can throw a monkey wrench into how you thought the shoot would go, but you can still get the final photo you had in mind with practice, practice, practice. Study hard, stay inspired, experiment, and make mistakes. Lots of mistakes. The more you know, the more you can overcome challenges that would throw photo greenhorns into despair.

Tip: We can’t promise to have a ready answer to every problem, but we’re trying. As photographers ourselves, we strive to write and deliver photography-, website-, and business-focused articles on our blog, the SmugMug School website, and through our email newsletters. It’s our mission to help make photography (and whatever you do with it) more fun.

Links to love:

Smug Tip: Take Your Photos Further With These Smug Features

July 2, 2014 6 comments

SmugMuggers come from all walks of life, which is something we love to see. Whether it’s weddings, kids, cats, trucks, races, bikes, mountains, flowers, architecture, travel, or cat trucking races (hey, you never know), there’s room for you at our table.

There’s so many features built in to every account, you may not realize how some of them could really take what you’re shooting to the next level. So today here are a few of our tips on Smug features you may want to use, depending on the things you most love to shoot.

Family Snappers 

Does your heart and soul stay close to home? Photos are proof that you and your family have truly lived… and had fun! But we don’t always want those photos to fall into the wrong hands, or for your favorite memory to get lost in the jumble.

• Privacy settings. Be sure to occasionally log out of your account and view your SmugMug galleries as a guest. Are the galleries you meant to be unlisted truly hidden? What happens when you log out and view a passworded gallery? Remember that you can review all the different privacy options available to you via your Account Settings and individual Folder and Gallery Settings, or from our help pages.

• Folders and Galleries. The new SmugMug gives you the ability to nest your folders and galleries 5 levels deep, meaning you have up to 7 layers of organization available to you. Move your content so it makes the most sense to you, whether it’s organizing your photos by child, by event, or even by year. Or a combination of everything.

Client-Seeking Pros

If you’re putting your business online, there’s a few things we recommend that you do to have maximum impact with your potential client base. Remember: It doesn’t matter whether your profession is photography or not — SmugMug’s great for businesses of all types.

• “Best-of” Galleries. Even if you’re a chef, your site should show off what you do. Whether it’s in pictures or video or text, your incoming clients are going to want to get a taste of what you do and what makes you unique. So create a gallery or a page full of content blocks that visually delivers your elevator pitch.  Upload your best, or Collect and curate them from other galleries around your site. Don’t forget to link to it from your menu bar, so it’s easy to find!

• Contact Forms. We still can’t believe how many websites we see that make it difficult (or impossible) to contact the owner. Simply put: If you want people to hire you, compliment you, or otherwise tell you you’re awesome, be sure that your email address or phone number is clearly visible at the top or bottom of your homepage. Shy about spam? SmugMug gives you a safe, ready-to-go contact form for your footer, which you can also place in your menu bar.

World Travelers

You may not keep track of which time zone you’re in, but you should always remember where you took those photos. How else would you find your way back to that perfect beach, or where you got those great noodles?

• Maps & Pins. If you take photos on your mobile phone, or if your camera is already set up to geotag your images, great! Your photos will keep their locational data when you upload to SmugMug. Or you can add locations manually by going to your Photo Tools. Once that’s done, simply display the map anywhere on your site.

• Text Content Blocks. A photo may be worth a thousand words, but a few lines about what you did and how you got there sure never hurts. The content blocks you can drag onto your homepage and custom pages are a great start for Power, Portfolio, and Business accounts, but all users can simply fill in the Title and Caption fields under every photo.

The Socially Savvy

Social media is great, but you really don’t know how long your content will exist on there before it gets deleted. You can easily build a forever home on SmugMug and style it to point to all the places online you like to hang out.

• The Social Designs. Put all your cards on the table with our default “SmugMug” design, or (if you’ve got a Power, Portfolio, or Business account) the similar-looking “Dash” design. Both of these let you set a profile pic and display your name, a cover photo, and list out your favorite social network icons.

• Share Buttons & Comments. These are two simple content blocks you can drop anywhere on your site to help your visitors share your photos with friends and engage in healthy discussion. Did you also know that you have styling options for your social media buttons? Be sure to check the individual settings.

• Publish to Facebook. If you’d rather post your pics directly in Facebook, try this feature. You can apply a custom watermark and choose the maximum file size to be copied over into its very own album on Facebook, so they can see the whole set, but you’re still protected from image theft.

Event and Sports Shooters

If your adrenaline gets going when the competition does, you probably have a fair number of galleries holding some of your most exciting photos… which can quickly get unruly and out of hand. The key to staying in the game is to stay organized, and be sure that every single subject in every photo can be found.

• Keywords. This is arguably more important for sports photographers than the photos themselves. Seriously though, you’re going to want to keyword your images not just with the event you shot, but with location, date, and even player name if it applies to your shoot. Your clients will thank you. Just don’t forgot to display a search box or a keyword cloud so they can take advantage of it.

• Site-wide Organizer. Like the family tips we mentioned above, proper organization via SmugMug’s 7 layers of Folders and Galleries are invaluable when it comes to busy event seasons and the many different things that you shoot. So be sure to structure your site clearly and easily, simple enough for you, your assistants, and your clients so that they can find exactly what it is they’re looking for.

Those are our tips and we hope that, no matter what you shoot or how long you’ve been with SmugMug, you discover something new. And if you didn’t, tell us – What do you take pictures of, and what features have you used to make the most of it?

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Link roundup:

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