SmugMuggers come from all walks of life, which is something we love to see. Whether it’s weddings, kids, cats, trucks, races, bikes, mountains, flowers, architecture, travel, or cat trucking races (hey, you never know), there’s room for you at our table.
There’s so many features built in to every account, you may not realize how some of them could really take what you’re shooting to the next level. So today here are a few of our tips on Smug features you may want to use, depending on the things you most love to shoot.
Does your heart and soul stay close to home? Photos are proof that you and your family have truly lived… and had fun! But we don’t always want those photos to fall into the wrong hands, or for your favorite memory to get lost in the jumble.
• Privacy settings. Be sure to occasionally log out of your account and view your SmugMug galleries as a guest. Are the galleries you meant to be unlisted truly hidden? What happens when you log out and view a passworded gallery? Remember that you can review all the different privacy options available to you via your Account Settings and individual Folder and Gallery Settings, or from our help pages.
• Folders and Galleries. The new SmugMug gives you the ability to nest your folders and galleries 5 levels deep, meaning you have up to 7 layers of organization available to you. Move your content so it makes the most sense to you, whether it’s organizing your photos by child, by event, or even by year. Or a combination of everything.
If you’re putting your business online, there’s a few things we recommend that you do to have maximum impact with your potential client base. Remember: It doesn’t matter whether your profession is photography or not — SmugMug’s great for businesses of all types.
• “Best-of” Galleries. Even if you’re a chef, your site should show off what you do. Whether it’s in pictures or video or text, your incoming clients are going to want to get a taste of what you do and what makes you unique. So create a gallery or a page full of content blocks that visually delivers your elevator pitch. Upload your best, or Collect and curate them from other galleries around your site. Don’t forget to link to it from your menu bar, so it’s easy to find!
• Contact Forms. We still can’t believe how many websites we see that make it difficult (or impossible) to contact the owner. Simply put: If you want people to hire you, compliment you, or otherwise tell you you’re awesome, be sure that your email address or phone number is clearly visible at the top or bottom of your homepage. Shy about spam? SmugMug gives you a safe, ready-to-go contact form for your footer, which you can also place in your menu bar.
You may not keep track of which time zone you’re in, but you should always remember where you took those photos. How else would you find your way back to that perfect beach, or where you got those great noodles?
• Maps & Pins. If you take photos on your mobile phone, or if your camera is already set up to geotag your images, great! Your photos will keep their locational data when you upload to SmugMug. Or you can add locations manually by going to your Photo Tools. Once that’s done, simply display the map anywhere on your site.
• Text Content Blocks. A photo may be worth a thousand words, but a few lines about what you did and how you got there sure never hurts. The content blocks you can drag onto your homepage and custom pages are a great start for Power, Portfolio, and Business accounts, but all users can simply fill in the Title and Caption fields under every photo.
The Socially Savvy
Social media is great, but you really don’t know how long your content will exist on there before it gets deleted. You can easily build a forever home on SmugMug and style it to point to all the places online you like to hang out.
• The Social Designs. Put all your cards on the table with our default “SmugMug” design, or (if you’ve got a Power, Portfolio, or Business account) the similar-looking “Dash” design. Both of these let you set a profile pic and display your name, a cover photo, and list out your favorite social network icons.
• Share Buttons & Comments. These are two simple content blocks you can drop anywhere on your site to help your visitors share your photos with friends and engage in healthy discussion. Did you also know that you have styling options for your social media buttons? Be sure to check the individual settings.
• Publish to Facebook. If you’d rather post your pics directly in Facebook, try this feature. You can apply a custom watermark and choose the maximum file size to be copied over into its very own album on Facebook, so they can see the whole set, but you’re still protected from image theft.
Event and Sports Shooters
If your adrenaline gets going when the competition does, you probably have a fair number of galleries holding some of your most exciting photos… which can quickly get unruly and out of hand. The key to staying in the game is to stay organized, and be sure that every single subject in every photo can be found.
• Keywords. This is arguably more important for sports photographers than the photos themselves. Seriously though, you’re going to want to keyword your images not just with the event you shot, but with location, date, and even player name if it applies to your shoot. Your clients will thank you. Just don’t forgot to display a search box or a keyword cloud so they can take advantage of it.
• Site-wide Organizer. Like the family tips we mentioned above, proper organization via SmugMug’s 7 layers of Folders and Galleries are invaluable when it comes to busy event seasons and the many different things that you shoot. So be sure to structure your site clearly and easily, simple enough for you, your assistants, and your clients so that they can find exactly what it is they’re looking for.
Those are our tips and we hope that, no matter what you shoot or how long you’ve been with SmugMug, you discover something new. And if you didn’t, tell us – What do you take pictures of, and what features have you used to make the most of it?