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Smug Tip: We’re Your Holiday Newsletter’s Best-Kept Secret

November 10, 2014 Leave a comment

This year, skip the stamps and go digital for the family newsletter. Your SmugMug account is the perfect way to share a beautiful, personalized, ever-changing array of memories from the year that’s easily shared with friends, family, and everyone you wish.

Not only do you gain precious extra time to put it together (fab for busy holiday preppers), but you can go way beyond text with a custom SmugMug newsletter page. Think: Video, slideshows, maps, the whole shebang! And it’s interactive, letting your friends and family click through your content, leave comments, share and more.

Our SmugMug family newsletter, digital-style.

How to Build Your Newsletter

First, we’ve built a sample holiday newsletter from SmugMug and put it right here. Take a look and we’ll break each piece down for you below.

Creating a custom holiday newsletter can be done as many ways as there are snowflakes in Siberia, so these tips are just a guideline. Feel free to experiment with different content and layouts until you get something you like. The sky’s the limit! 

  1. Create a Page. If you plan on making your newsletters digital each year going forward, we suggest actually going a step further and creating a whole new Folder called “Family Newsletters.” From there, you can create your Page and name it by year.
  2. Choose a Theme. Since we’re specifically creating a holiday newsletter, try Winter, Flurries, Blizzard, or Snowflake for that seasonal feel.
  3. Plan your content. Think through the highlights of your year and how you want to present those memories. Would you like to add in a block of thumbnails that viewers can click? Or would you prefer to display them in a slideshow? Do you have any videos you’d like to share of school plays, memorable sports wins, or your annual vacation?
  4. Add your content. To do this, you may want to Collect just the photos you want into a special, unlisted “Newsletter” gallery, so you can easily drop it into the page and not have to select lots of photos from many folders around your site. This also keeps fans who click through to see more from getting lost.
  5. Tell your story. Use Title and Text blocks to greet guests and tell them every detail about your year. Remember that you’re never confined to just one block, so you can break up your text and let it flow down the page around the different photos and other content.
  6. Make it shareable. Don’t forget to add a Social Buttons box at the top or bottom of the page so your viewers can share it with other loved ones you may not be able to reach.

Dress up your newsletter page or gallery with a festive holiday theme.

Have a Basic account? While the ability to create custom Pages and use the more advanced Content Blocks are available only with Power accounts and up, there’s plenty you can do. Customize your SmugMug homepage to include all the Content Blocks that tell your story, or create a new gallery and Collect your best photos from around your site to illustrate all the great things you did this year. Your Gallery Description field is the perfect place to greet your guests, and you can use the photo Title and Caption fields to expand on what happened in each and every photo.

Key Smug Features to Use

The Multiple Photos content block is a great option for displaying select photos from your year.

We’ve just barely skimmed the surface of what you can do, so here’s a list of Content Block options you’ve already got to build the best digital newsletter your family has ever seen.

  • Custom Pages. Why stop at one? If an epic story needs to be explained, link out to a second, third, or fourth page so your fans can read all about it. We love photo blogs!
  • Themes. If you’re in Australia, snow may not fit the holiday idea like it would in Canada. Your account comes packed with dozens of beautiful themes, so don’t be afraid to be different.
  • Text and Title blocks. These are key. You could let your photos speak for themselves, but we prefer tradition on this one.
  • Maps. If you’re a globetrotter who loves to geotag, embedding a map is a wonderful, interactive way to show your family where you’ve traveled this year.
  • Slideshow box. A space-saver. For those who don’t prefer the endless scroll, the Slideshow content block is a great way to show off big, beautiful photos one at a time. You can even customize the playback speed, transitions, and much more.
  • Animoto video. Video clips are a fabulous addition to any newsletter, since paper versions can’t do this at all. But if you’re not sure your shaky vacation clips are up to snuff, you can still create an engaging, professional, beautiful video from your content with Animoto. They’ll do all the work so all you have to do is drop it into your page. Find it in any gallery under Buy > Other Products > Create a Video.
  • Galleries box. An easy way to feature your best galleries of the year, all around your site.
  • Comments. Will grandma love this year’s newsletter? Drop in a comment box so you can find out!
  • Social share buttons. Because you may not have the email address of your second cousin twice removed, the one you hit it off with at your niece’s wedding. But somebody in your network will.

Tip: Pair Your Newsletter with a (Real, Paper) Card

Even if you go digital on the newsletter, you can (and should) still turn your best photos into a beautiful holiday card. SmugMug’s got tons of gorgeous, personalizable designs that complement any photo you’ve ever taken (we’re willing to bet on it).

And since you can write your own words in them, a photo card is the perfect opportunity to debut the link to your newsletter. ;)

We just think the digital newsletter idea gives you much greater creativity and flexibility when it comes to your memories since you can add, change, and update the content your family sees.

Happy holiday planning, and we’d love to see your own creative examples of family newsletters this year! Tweet us a link, send it to our Support Heroes, post it to our Facebook wall, or just leave a comment below so we can check it out.

Links to love:

New Video Tutorials to Help You Get the Most Out of SmugMug

October 9, 2014 2 comments

Did you know SmugMug has a huge library of totally free tutorial videos available 24/7, 365 days of the year? It’s true. We’ve stashed all our webinar archives, tutorial videos, and great playlists on YouTube, the most popular video community on the web, so you can sit back and become a Master SmugMugger in no time.

Even better – we’re always adding new tutorials based on your requests. Today we feature eight brand-new videos, each of them under four minutes so you can get informed and get back to taking great pictures.

And because we’re rolling into the season of giving, remember that we’ve recently released a  “How to Buy Prints and Downloads” video ( a short version and a full-length version), perfect for any SmugMuggers looking to help their friends, their mom, or their clients place orders without a hitch.

You can view the complete list of videos on our up-to-the-minute help page, or from our YouTube main page.

If you don’t see a video that you can’t live without, just tell us via email or in the comments below. We’d love to hear from you!

Take Your Smiles Further on World Smile Day

October 3, 2014 Leave a comment

An Organizer Worth Migrating For

January 10, 2014 27 comments

One of the requests we’ve heard time and time again from you over the years was the ability to visually organize all of your photos and galleries from one screen. So that’s what we did in the New SmugMug, and we keep hearing from Smuggers using the new site-wide organizer just how essential it is to their everyday workflow.

Whether or not you believe in making resolutions at the New Year, we think it’s worth it to try and be more organized, no matter when. More time, less digging, easier path to your favorite memories – What’s not to love?

New SmugMug gives you 5 layers of organization, too, which means you can sort your photo up to 7 layers deep. That’s a lot of trips! (and weddings, and soccer games, and…)

Without further ado, here are the 4 best reasons why you should try out the Organizer and how it’s a ginormous step up over the Legacy way of doing things. And since we’re intent on sharing tips, there’s a few of those thrown in to help you find your way around, too.

Read the complete tutorial >>

P.S. Are you still using Legacy SmugMug and want to try the new Organizer? Get started now by migrating your account, or read our FAQ for answers to the most common questions longtime SmugMuggers have asked.

Your Favorite Smug Tips of 2013

December 23, 2013 2 comments

In the last year we’ve put out a lot of posts on this blog: product announcements, tutorials on taking better photos, tips to make more moolah and articles on how to get the most out of SmugMug.

So in case you weren’t glued to every moment we typed here, we’re sharing one last chance to catch your top 5 favorite articles that you may not have seen:

Festive photo by Rachel McFarlin Photography

1) 5 Lies Your Camera Likes to Tell

Think your camera is your best friend? Think again! Keep these tips close so that you get the perfect picture in even the trickiest situation. Read more >>

2) How to Make a Photo Blog

The new SmugMug’s powerful customization options makes it a snap for Power, Portfolio and Business account holders to create their own completely custom Pages… perfect for bloggers. Read more >>

3) The Save Photo Reminder

Scared that people are stealing your full-resolution photos out of your gallery? Don’t worry, we show you how you can tell if it’s happening or not… and what you can do to stop it. Read more >> 

4) 5 Killer Locations for Your Portrait Sessions

Bored of the same old look? Try these ideas for fresher, fun family portraits, or with your next photo shoot with any client. The best locations may be hiding right under your nose. Read more >>

5) Guide Your Guests to the Gold

Why confuse your site visitors? We picked some of the best examples of beautiful, easy-to-navigate sites on SmugMug and show you just why they work so well. Read more >>

And since we’re talking about recaps, it only makes sense to share the “top” five of the more subtle articles that deserve a second round in the spotlight! Here they are:

Beautiful Boudoir portraits by Je Revele Fine Art Photography

1) How to Succeed in the Business of Love

Our friends at Je Revele Fine Art Portraiture explain their secrets behind building – and maintaining – a happy client base. Perfect for planning your 2014 portrait and wedding schedule! Read more >>

2) Why Events Are Best for Your Business

If you’re a pro with a Business account, Events are our #1 favorite tool that you probably don’t know about. Here’s why they work, what your customer will see, and some tried-and-true suggestions for integrating them into your portrait and wedding workflow. Read more >>

3) 5 Things Your Client Needs to Hear

Are your subjects happy? Confused? Confident in your ability to get the shot? Here are our pros’ top tips on what to tell your models so that you have a successful photo shoot… and they have a great time, too. Read more >>

4) How to Make your Visitors Feel at Home

Having a great website is more than just throwing some photos up on the web. Here are our suggestions for creating a helpful, pleasant experience for the people who browse your site. Clients, too! Read more >>

5) How to Organize a Photo Walk

Our photo-fiend-friend Scott Jarvie is known for his ability to rally local photographers to get up and get out shooting! If you’d like to take action and inspire your photo-neighbors to go snapping with you, here’s a few planning tips to get you on your way. Read more >>

We hope you have a safe, warm, happy and thoroughly joyous holiday!

Need Help on SmugMug? Join Us Online Tonight and Tomorrow

July 31, 2013 104 comments

Since our launch we’ve gotten a ton of feedback… and even more tickets, requests and emails than we ever imagined! Our amazing Support Heroes have been feverishly busy, so if you have a basic question and would rather not wait, please join us online.

Getting Started: 7 New Live Webinars

Excited? Nervous? Can’t find the right button to get what you want?

We’re here to help with questions like:

“How long can we keep using the Legacy web site before we are forced to go to this new version?”

“My site was customized and I love it now.  Can I move everything ?  What about my guest book – will that move?”

Tune in for a one-hour introduction to the new options and tools on your SmugMug website. We’ll touch on migrating, choosing and editing designs, how to customize and how to use the new site organizer.

***UPDATE*** Our first 1-hour webinar is now on our video channel, so you can skip right ahead and watch it now.

But if you still have questions that weren’t answered, pick a time that works for you and register below:

**Another update! New Webinars for Brand-New SmugMuggers**

Did you just sign up for a SmugMug account and want to get your website going right away? Join us for our next Getting Started webinars:

See you online, and thanks to everyone so far for your support and feedback!

The “Why Haven’t I Made Any Sales?” Checklist

June 18, 2013 38 comments

You’re a photographer who’s oh-so-ready to make money. We hear ya. But if you’ve gotten every hair in place and you’ve still not seen that “Cha-Ching!” email, here are a few possible reasons why you’ve not been getting bites.

1. No Buy Button

Missing Buy button on a pro website

Is it there? This is possibly one of the most dire but easiest flubs to fix. Maybe you disabled this or applied a Quick Setting that hid the Buy button from your galleries, but if you don’t switch it back on you’ll never sell a single print. So be sure to check your galleries and if it’s missing, enable printing in your Gallery Settings. Easy peasy!

Enable SmugMug's shopping cart

2. No Pricing

Set your SmugMug pricing

We hate asking this, but… you DID set up your pro pricing, right? With Pricelists it’s really easy to set a pro markup on just the products you want, then apply that pricing to any or all galleries across your site. But if you forget to do this, you won’t make a dime.

Tip: If you don’t want to think about this ever again, check the “Make this my default pricelist” at the top right and we’ll automagically apply this pricelist to all current and new galleries on your site.

Also, are you charging enough? It may seem counter-intuitive, but we can’t stress enough the importance of keeping your prices high and charging what you’re worth. In short: Don’t be cheap.

3. Nasty RCP Message

Great example of an effective RCP message.

We’re all about protecting your photos and making sure that you have peace of mind when putting your best work on the web. But there are ways to use them, and then there are better ways to use them. We’re here to show you the latter.

Like your Right-Click Protection message: It’s there to foil right-clickers looking for an easy download, but most photographers just put a boilerplate copyright message, or a threat. Instead of slapping your customers, try to guide them to your Buy button for a profit-making purchase. You’ll look competent AND helpful all at the same time. Fix it under the “Photos” line in your Easy Customizer.

4. Originals On

Disable free originals downloading in your gallery settings

So many SmugMug users use their galleries to share photos with friends and family. But as a Pro, being that generous may not be so good for business. Originals (and full-res downloads) are on by default, but it’s a quick fix to change this. Just remember to do it!

Open up your gallery settings and look for the Security & Privacy option. Set the radio button to anything smaller than Originals (like XLarge), and to check, log out and take a breeze through your galleries. You’ll always see a Save Photo option when you’re logged in as the owner, but you shouldn’t see it when you’re viewing your site as a guest.

5. Zero Marketing

Ah, the feeling of sweet success on the morning you unveil your website! But wait… did you share the link?

Share that gorgeous sunset!

Like relationships, you’ve got to put a little effort in to get something back. So be sure to enter in your keywords, captions, meta description and meta keywords to be sure you get picked up in search engines. Also share the link to your site with friends, Facebook and anywhere else you go online. After all, you can’t make sales if nobody knows you exist.

6. Password Foibles

Share your gallery password

Many clients want their event galleries locked down with a viewing password, and, yeah, we understand privacy. But our Support Heroes hear from more people than we’d expect that get hit with this one. We hear from confused clients, curious pros who expected instant sales, but the culprit is usually that the password never got shared! So if you’ve just put the finishing touches on your latest wedding gallery and your inbox is a ghost town, think back to whether or not you’ve completed this vital step.

The lesson? Don’t forget to share your viewing passwords with the people that matter most. Since passwords are cAsE sEnSiTiVe we recommend copying and pasting what you type in your gallery settings right into your emails.

7. You Launched Yesterday

Fill in your SEO settings to maximize your search engine results

It’s possible to find overnight success on the web, but patience is still a virtue. You can plug in every keyword and meta description properly, shared with your Facebook fans and distributed your business cards to shops across town, but you’ll still have to wait to see the effect. It takes time for Google to do its work, and for tongues to wag.

So instead of stressing out, grab your camera, keep on shooting and work on honing your craft. Your soon-to-be clients will only love you more.

Link roundup:

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