It’s been a while since we’ve talked about our love for one of the best photo tools on the market, Lightroom. We’re going to share some of our favorite things about it that knocks our socks off and why we hope you’ll give it a try, too. Plus, if you’re just scared about diving into the Adobe pool, we’re giving away 4 (signed!) copies of Scott Kelby’s fantastic instructional book, The Adobe Photoshop Lightroom 5 Book for Digital Photographers, at the end of this post.
So keep reading to see how you can win yours!
Now, here are our top 5 reasons why Lightroom’s awesome.
1) Keywording Is a Breeze
Keywords are a small, but important part of getting your photos properly searchable. Whether you’ll be looking through your own galleries or hoping to cash in on sales sparked by Google, keywording is how you get there.
While SmugMug has great bulk keyword and caption tools, adding them during your Lightroom workflow is a step saver and has the added benefit of adding the keywords to the photo’s metadata.
You can enter keywords using the Library module, and even apply them to batches of photos all at once. The best part? Lightroom will automatically suggest keywords you’ve used before when you start typing.
And yes, these keywords and captions will transfer over to SmugMug when you publish.
2) No JPGs Required
Unless you’re new to SmugMug, you probably already know that we’ve got a free Publish to SmugMug plugin available in Lightroom. (You can download it here.)The fact that it doesn’t cost a cent is pretty great, but even better is that you can easily Publish your photos to new or existing galleries on your SmugMug account, all without needing to create — or store — a separate JPG file on your computer’s hard drive.
Try the easy, one-click syncing between your Lightroom catalog and your SmugMug folder structure. We’ll worry about your JPG storage so you don’t have to.
3) Everything’s Better in Bulk
The greatest power of Lightroom is how easily it lets you do sweeping changes to swaths of photos at once. Presets, flags, and anything you can think of — you can add them with just a few clicks and get your event photos out the door and into your clients’ inboxes in no time.
Check out this post that Adobe educator Matt Kloskowski did for us to help sift through your massive photo piles with ease.
4) Easy-to-Replace Proofs
Pro photographers, this one’s for you: When your client orders prints from your SmugMug galleries and you’ve set up Proof Delay, did you know that you can use Lightroom to quickly polish, edit, and republish only those photos back to your SmugMug galleries before sending the order to the lab?
We think this is the biggest lifesaver for any photographer who knows their clients will buy only a few photos out of thousands. Rather than editing every single photo from the shoot, simply upload your proofs and let them make their choice.
Tip: Take it a step further with Events & Favorites. Lightroom will sync their Favorites galleries and pull their choices back into your catalog, making it even easier for you to edit (and republish) just the ones they love best.
5) It’s Always Improving
Adobe’s always making their products more powerful and better for you, and we are, too. Both Lightroom and the SmugMug plugin check automatically for updates, and you’ll notice this when you open up the program and see that window.
What we’ve added recently: The ability to choose your gallery’s Featured Photo via the plugin, and the ability to create/edit/delete Quick Settings, Watermarks, and Printmarks. And lots more.
You can always check to see the updates we’ve made to the plugin on the dedicated page in our help pages.
The Book Giveaway
As promised, we’ve got 4 signed copies of Scott Kelby’s best-selling Lightroom 5 bible to give away, The Adobe Photoshop Lightroom 5 Book for Digital Photographers:
This comprehensive book covers everything from basic sliders to Scott’s own workflow, and is the #1 Lightroom book on the market (with good reason). So if you’re ready to get this into your hands and begin your journey to becoming a Lightroom wizard, simply leave a comment below and include these two responses:
1) What are the biggest stumbling blocks in your photo editing workflow?
2) A link to your SmugMug website (so we know how to reach you if you win)
We’ll choose 4 lucky random winners on Wednesday, June 11th, 2014, and announce them right here.
Stay tuned, good luck, and watch this space!
UPDATE 6/11/2014: Winners! We randomly picked 4 winners who commented here and here’s who we drew:
We’ll be in touch with you individually to deliver your books. Congrats!