If you think “I can’t give my clients the video they want,” you’re wrong.
A beautiful, emotional video can make the difference between a satisfied client and an ecstatic client. You want the latter. Here’s why:
Get In Motion and Get Familiar with Your Tools
For all you’ve been hearing about DSLR video and “fusion” photography, video is just getting warmed up in the pro industry. And while motion and stills are two different sides of the same coin, you can already do a lot with what you’ve got. They’ll show you how.
Quick Tip for Better Video: The 180 Rule
The quickest way to start shooting like a pro is to order yourself a pizza and learn the 180 Rule. What’s that? Image that your subjects are in the middle of that pizza and, without harming your subjects, saw the pie in half. You’re drawing an imaginary line down the center and you sit and shoot from one side of the crust. Simple as that:
Why does this rule exist? Simple perspective! The audience, or viewer, is not standing on the set with you so you have to tell them where the subjects are. You do that by keeping your subjects on the same side of the frame in every shot. As a viewer we see the screen and associate the framing with things we can’t see. We assume the position of your subjects, and sticking to the one side of your pizza helps make sure you don’t mix them up and confuse your audience.
Why Get In Motion?
Because the 180 Rule is just the beginning. Invest four hours of your time and you’ll walk away a changed pro. Learn how to create engaging stories, evoke emotion, use those switches and dials, how to pick the right lens and (of course) how to polish and present your final piece.
They’ll hit 40 great cities, so catch them near you and get $10 off the regular ticket price with our exclusive SmugMug code: ILSMUG
- 9/18 — Atlanta, GA
- 9/19 — Tampa, FL
- 9/20 — Orlando, FL
- 9/21 — Ft. Lauderdale, FL
- 9/25 — Philadelphia, PA
- 9/26 — Raleigh, NC
- 9/27 — Charlotte, NC
- 9/28 — Indianapolis, IN
- 10/02 — Minneapolis, MN
- 10/03 — Chicago, IL
- 10/04 — Detroit, MI
- 10/05 — Columbus, OH
- 10/09 — Nashville, TN
- 10/10- St. Louis, MO
- 10/11 — Kansas City, KS
- 10/12 — Omaha, NE
- 10/16 — Irvine, CA
- 10/17 — Burbank, CA
- 10/18 — San Diego, CA
- 10/20 — Phoenix, AZ
- 10/23 — Dallas, TX
- 10/24 — Austin, TX
- 10/25 — Houston, TX
- 10/27 — NYC, NY (Free)
- 10/30 — Washington, D.C.
- 11/1 — Baltimore, MD
- 11/2 — Denver, CO
- 11/3 — Salt Lake City, UT
- 11/4 — Calgary
- 11/5 — Vancouver
- 11/6 — Seattle, WA
- 11/8 — Portland, OR
- 11/9 — Sacramento, CA
- 11/10 — San Francisco, CA
- 11/13 — Boston, MA
- 11/14 — Newark, NJ
- 11/16 — Ottawa
- 11/17 — Toronto
- 11/30 — Honolulu, HI
It’s time to stop shooting b-roll and be ready to sell that award-winning tearjerker. Your new, empowered life starts nows.
