While you’re here at SmugMug, we want you to succeed. It’s in our blood, as we’re photographers ourselves and everything at SmugMug was borne out of our very own needs to capture the world.
Our Support Heroes often get questions from pros wondering why customers aren’t buying their prints and downloads. So here are some top fixes we’ve found to help cure those lackluster sales.
1) Buying Isn’t Enabled
This is pretty key, but is buying enabled in your galleries? By default it’s on, but just in case you should always look to see if the button in your galleries says “Buy” or “Owner Buy.” If it says the latter (or if you log out and don’t see a Buy button at all), buying is disabled for guests. Owner Buy is useful for those of you who don’t want to sell, but still may want a buy a print for your own living room.
How to fix it: Open your gallery settings and look under the “Shopping” tab. The shopping cart toggle is right at the top of the list, so be sure that’s set to ON.
2) Your Pricing Isn’t Set Up
Maybe people are buying your photos at-cost, with no profit to you? This is the nightmare of some photographers, so be absolutely sure that you’re not sitting there accidentally giving away those photos. Fortunately at SmugMug, Portfolio and Business users can literally set it and forget it with Pricelists, so you can set your markup, sit back, and just let the money roll in.
How to fix it: Visit your Pricelists manager, found in your Account Settings > Business tab. Add in products to your default Pricelist, fill in a few numbers, then save it. All galleries on your site with buying enabled will now reflect those prices to your fans. Business account members can create multiple Pricelists and can apply them to different galleries. Find out more info on our help pages.
3) Nobody Knows You Exist
If you build it, will they come? On the internet, the answer is “No.” Even coding up the most beautiful site won’t make magic if no one on the web is talking about you. So take that first step and share the link, post photos to social media, and create buzz so that Google (and potential new clients) hears about you.
How to fix it: You can copy the link to your site, a gallery, or even a single image right from the address bar in your browser. Or use our handy Get a Link feature. Also, check your site-wide privacy settings and fill out your site metadata so that relevant, descriptive words show up when people search for you.
4) Your Clients Got Totally Lost
The architecture of your site is more important than you may think it is. We’ve covered this in the past, but we can’t stress enough that you should make the content you want surfaced as visible as possible. When in doubt, give your clients a direct link to the gallery containing their photos, so they don’t wander off and get lost.
How to fix it: You can Get a Link to share a gallery or a photo. Have multiple galleries to share? Try Sharegroups (which can also be protected with passwords), or Events & Favorites. The latter is worth its weight in gold for pros, because it lets clients tag the images they love best.
5) They Couldn’t Reach You
What happens when they have a question that only you can answer? How much do you charge? Are you available for a September session? Can they hire you? You’d want to be sure that your email address is available front and center. But we’re surprised at the number of websites we see where this info is hidden, buried, or just plain not included. It’s no wonder sales are slow!
How to fix it: Fill out your SmugMug Profile (found in the top right corner of your logged-in header) with your contact email, then be sure to add a contact link to your menu bar. We won’t expose your email address to spammers, but will send messages from the SmugMug contact form to you. Here’s more info about crafting an effective menu bar.
6) They’re Just Downloading the Photo
Why pay for a photo when you can get it for free? If this thought makes you cringe, then we rest our case. Because SmugMug users come from all walks of life, lots of family use the free download feature to share photos with friends and family. But as a pro, you’d probably prefer cash, so you should double-check that the pictures you’re selling aren’t open for the picking.
How to fix it: Check your image-protection settings to be sure that Originals aren’t enabled in your galleries, which allows any viewer to save a full-res copy to their computers. You can also flip on Right-Click Protection to foil them further.
7) They’re Scared of You
Even if you’re not particularly warm and fuzzy by nature, it pays to be friendly in your most public space. Practice good marketing mojo, and this will be reflected back in the quality of client that hires you. Imbue the text around your site with your own voice and personality, and be sure to guide them each step of the way towards browsing more, reaching out to you, and buying a print.
How to fix it: Our top three picks for warming up your site are (1) your Right-Click Protection message, (2) your gallery description field, and (3) your About page. We’ve always recommended making your Right-Click Protection message helpful, not threatening. The gallery description shows up over your photos and is the first thing they see when they open it, so be sure to greet guests and give them step-by-step instructions on how to buy photos. Combined with your own heroic story on a custom About page, you’ll get fans checking out in no time.
Good luck and happy selling! If you’ve found your own way to troubleshoot slow sales and aren’t afraid to share your tips with fellow pros, we’d love to hear it